Jeff Goldenberg is co-author of The Growth Hacker's Guide to the Galaxy. In this presentation, he condenses the entire Product-Market Fit section of the book into a hyper-actionable launch plan that costs maximum $4,000
3. What Is Traction?
Quantitative evidence
of customer demand.
Traction is a sign that
something is working.
Traction trumps
everything
John Doe / CEO
4. What Does Traction Look Like?
NO YES
10,000 Facebook Fans
10,000 App Downloads
10,000 Emails Collected
120% ROI on Facebook Ads
40% Weekly Active Users
First 1,000 Paying Customers
10,000 Emails Collected 10,000 Emails Collected
Focus on What Can’t Be Faked!
5. I Wrote a Book
100 Growth Hack Recipes
Recommended tools and software
For non-technical marketers
9 Case Studies on some of the
fastest growing companies like
Shopify, Zenefits and Frank & Oak
6. The Stages of Growth
Growth
Transition To Growth
Product-Market Fit
7. Product – Market Fit
Growth
Transition To Growth
Product-Market Fit
32. This is the RIGHT WAY to Launch a Business
• Minimizes cash burn
• Tests early and tests often
• Constant communication with customers
• Cheap and Accessible Technology
• Systematizes Learning
33. CASE STUDY: Frank & Oak
• Pivoted off of first business Modasuite
• Pre-launch got them 12,000 signups
• Viral Loop got them tons of referrals
• “Premium Threads for Under $50”
34. The Ultimate List of Excuses
to Not Launch Your Business
like a Growth Hacker