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0-11     12-17      18-24      25-34      35-44      45-54          55-64          65-

100%
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83%                                                                             25-
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67%                                                                             45-
                                                                                55-
50%

                                                                                65-
33%

17%                                                                                 0-

 0%
   2008       2009       2010       2011       2012           2013           2014
0.45

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              12-17   18-24   25-34    35-44   45-54   55-64   65+




Web                                   8%                        59%
(     :       )                       mixi       Twitter        Facebook
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2010   2011
2010   2011
2009/8   2010/2
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3.
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国内外成功事例に学ぶソーシャルメディア活用最前線Ver1.3.0

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  • 4.
  • 5. 0-11 12-17 18-24 25-34 35-44 45-54 55-64 65- 100% 18- 12- 83% 25- 35- 67% 45- 55- 50% 65- 33% 17% 0- 0% 2008 2009 2010 2011 2012 2013 2014
  • 6. 0.45 0.3 0.15 0 -0.15 -0.3 -0.45 -0.6 12-17 18-24 25-34 35-44 45-54 55-64 65+ Web 8% 59%
  • 7.
  • 8.
  • 9. ( : ) mixi Twitter Facebook 15,000 12,500 10,000 7,500 5,000 2,500 0 2 3 4 5 6 7 8 9 10 11 12 1
  • 10.
  • 11.
  • 12. 2010 2011
  • 13. 2010 2011
  • 14. 2009/8 2010/2
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. 1. 300 2. 3.
  • 23.
  • 24. 1. 300 2. 3.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. 1. 10 200 500 300 2. Twitter 2 3.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 45. 2008/7/14 2008/12/20
  • 46.
  • 47.
  • 48. PR DM Web SNS
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60. : @toru_saito : in the looop