Hosting is intangible and commodity based. Look at it from your prospects' perspective: there are a lot of choices and everyone seems to look and sound the same. The answer is to stop dumping feature lists, product data and marketing jargon on your prospects.
Knowing what the Buyer experience is, will allow us to market to our prospects better. Sell the emotional benefits of your product. Trust, security, competition, belonging, control, freedom, leadership, assurance, and even fear. B2B buyers innately have a fear of making the wrong decision. How you do that is through visuals, the tone of your copy, and through affirming the buyers decision that you are the right vendor for them.
Employ the ETC Marketing Model to inject emotion into your marketing and connect with your buyer. "E" is for Emotional Benefits, "T" is for Triggers with Association, and "C" is for Content of Value. Learn the strategy and 5 ETC things you can do today to improve return on your marketing.