1. Social Video Advertising

Changing the Way
Consumers and Brands
Engage

2. The Greatest Challenge for Brands:
Humanizing Positive Communication
• Social has changed the way of doing business and has
transformed behaviors: Share and Search
• Consumers today have vast influential power
• Perception is no longer under a brand’s sole control
• Brands struggle to facilitate human dialog
• Brands must break into the consumers’ social sphere
• Users are making their own videos about your
product, and brands should be too

3. Solution: Social Network for Brands
•Live streaming video
•Users join on camera
•Live Twitter interactivity
•Purchase products
•Advertising/sponsorship
•Archives and Video Shorts
•Continue conversation
on archives with DISQUS

4. Online Advertising - Huge Market
• $80.2 Billion globally in 2011
• 17.2% growth from 2010
– eMarketer

5. Technology
End-to-end live interactive video streaming platform enables visitors
to interact with their favorite brands, celebrity and artisanal designers,
alongside their social peer network.
Scalability – cloud-based; built on top of Amazon Web
Services
• Multiple geographic locations on demand
• Multiple machine sizes allow scalability to any audience size
on the fly at a predictable per-user cost
• No upfront capital expenditure on infrastructure; 100%
rental model
• SEO from transcripts

6. Sales & User Acquisition
• Brands mailing lists, fans and followers sharing
the experience
• Satellite studios – New York, San Francisco
• Direct sales
• Advertising
• Word of mouth
• Traditional and social media
• Strategic partnerships

7. Unique Offering

8. Value Proposition for Brands
• Destination community: The Social Network for
Brands
• Authentic Engagement with new and existing
consumers
• Immense Opportunity to Generate Original
Content
• Socially Validated Advertising
• Immense Savings compared to other forms of
Video Production or Video Conferencing

9. Value Proposition for Users
• Access and Experiences
• Participate from Home or Anywhere in the World
• Interact, Q&A
• Fun to SHARE the Live Experience with Peers
• Easy to SHARE Archives and Video Shorts

10. Multiple Revenue Streams
• Content Production and Hosting Fees:
Suite, SuitePLUS, SuitePRO
• Advertising and Sponsorship Fees
• Membership Fees
• Percentage of Product Sales

11. Team
• Susan Quinn, Founder and CEO
• Didier Loustau, Founder and President
• Richard “Brin” Brindley, CTO/COO

12. Susan Quinn, CEO
• Founder and CEO of three start ups
• Experience in recruiting partners,
luminaries and top executives in high-tech
• Conceived and developed live event text
streaming in 1995
Speech to Text Innovation
1995
“Last week’s conference was proof of the technology.
Wordcasters clearly has market potential.”
-Tim Jackson, Financial Times

13. Didier Loustau, President
• Founder and Owner of two luxury
marketing and shipping companies
• Expert in sales and marketing for affinity
lifestyle products
• Relationship builder and visionary

14. Richard “Brin” Brindley, CTO
• Seasoned Chief Technology Officer, Product Innovator
and Web Technologist
• Experience building new Ad Targeting, Enrichment, and
Analytics platform encompassing Contextual, Behavioral,
Search, Demographic, and Social Media Targeting
• Built online advertising start-up from zero to $100m annual
turnover
• Adept with hands-on leading edge product development
projects and large scale infrastructure design and
implementation

15. Status and Milestones
• Seed round
– $300K raised in 2011
– $50K raised in 2012
• Milestones
– Site built and launched in beta on July 14, 2011
– Over 50 major lifestyle brands are engaged in
SF Bay Area
– 2012 billings = $11,700 (as of Feb 20)