Sales teams should understand the history and background of the company they represent to help customers feel connected to the product's origins. Each employee should practice establishing their own selling philosophy that is consistent with the overall company approach. The main goals of any sales interaction are to understand the customer's needs and beliefs, and convince them how the product or service can help, with leadership from managers helping guide sales efforts.

1. By: Ame Nickelson Sales

2. It is important for your sales team to know the background of the company that they are With this comes history and pride to be a part of the company Customers like to know where your product has originated It makes the costumer not feel like “someone”

4. When you have a new employee you have to establish your philosophy right away

6. Employees should practice

7. First impressions last

9. Purpose of the presentation

10. Knowledge

11. Beliefs

12. Desire/Need

13. Attitude

15. Everyone notices a leader in the making

17. Not every costumer is going to be the right prospect