Personal Information
Organización/Lugar de trabajo
Greater New York City Area, NJ United States
Ocupación
Senior Manager, Digital & Content Strategy
Verizon Wireless, Digital Operations, Support
Sector
Advertising / Marketing / PR
Sitio web
www.linkedin.com/in/lisatrager
Acerca de
Results oriented senior Content and Digital Strategist who uses research, analysis, and strategy to engage the right audience at the right time through a unified omni-channel approach.
Core Competencies
• Develops comprehensive omnichannel strategies to be used across desktop, mobile, social,
CRM, and offline initiatives
• Expertise in the area of telecommunications, healthcare, pharma, and financial services
• Engages consumers through market and ethnographic research
• Delves into analytics and keyword research to gain empirical evidence
• Uses content as a driver to deliver relevant and engaging experiences for the targeted
audience
• Drives traffic through SEO, ...
Etiquetas
content strategy
user experience design
strategy
change management
digital strategy
icc lsh 2014
omnichannel
intelligent content
analytics
users
competitive analysis
stakeholder interviews
metrics
competitive research
sitemaps
information architecture
uxd process
sharing information
sharepoint
online communities
social networking
work-communities
Ver más
Presentaciones
(5)Recomendaciones
(13)Words + Pictures: Content Marketer’s Guide to Visual Storytelling | Annotated Version
Buddy Scalera
•
Hace 8 años
Wicked Ambiguity and User Experience
Jonathon Colman
•
Hace 9 años
Sine Qua Non: Core Values and Content Strategy
Jonathon Colman
•
Hace 10 años
The World Is The Screen
Andrew Hinton
•
Hace 11 años
Adapting Ourselves to Adaptive Content
Karen McGrane
•
Hace 12 años
Content Gone Wild!
Rachel Lovinger
•
Hace 14 años
Workhorse Strategy For Workhorse Content by Rahel Bailie
CHI*Atlanta
•
Hace 14 años
Communities of Practice Intro
Andrew Hinton
•
Hace 12 años
Message Matters: Confab 2011
Margot Bloomstein
•
Hace 12 años
Marrying Web Analytics and User Experience
Louis Rosenfeld
•
Hace 15 años
Semantic Web: A web that is not the Web
Bruce Esrig
•
Hace 14 años
Content Strategy: Content is King!
Karen McGrane
•
Hace 14 años
Representing Taxonomies: What am I looking at here?
Rachel Lovinger
•
Hace 15 años
Personal Information
Organización/Lugar de trabajo
Greater New York City Area, NJ United States
Ocupación
Senior Manager, Digital & Content Strategy
Verizon Wireless, Digital Operations, Support
Sector
Advertising / Marketing / PR
Sitio web
www.linkedin.com/in/lisatrager
Acerca de
Results oriented senior Content and Digital Strategist who uses research, analysis, and strategy to engage the right audience at the right time through a unified omni-channel approach.
Core Competencies
• Develops comprehensive omnichannel strategies to be used across desktop, mobile, social,
CRM, and offline initiatives
• Expertise in the area of telecommunications, healthcare, pharma, and financial services
• Engages consumers through market and ethnographic research
• Delves into analytics and keyword research to gain empirical evidence
• Uses content as a driver to deliver relevant and engaging experiences for the targeted
audience
• Drives traffic through SEO, ...
Etiquetas
content strategy
user experience design
strategy
change management
digital strategy
icc lsh 2014
omnichannel
intelligent content
analytics
users
competitive analysis
stakeholder interviews
metrics
competitive research
sitemaps
information architecture
uxd process
sharing information
sharepoint
online communities
social networking
work-communities
Ver más