Selling "Effectiveness" To a Sales Team
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The internet makes buying anything a deep dive into product review, consumer ratings and price comparisons, especially when buying a car. With more than 20 million monthly visitors and 8,000 car dealers adding inventory to its online catalog, the Edmunds.com leadership team is looking toward effectiveness practices to maintain their business and customer trust. In this session, learn how Edmunds.com chose to innovate in process and technology to create a scalable and sustainable model for transforming salespeople into an effective sales team.
