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Asia Trend Briefing - ASIA DATA DOMINANCE

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June 2016 Asia Trend Briefing:
10 data innovations from Asia that are reshaping the expectations of your customers!

Publicado en: Tecnología
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Asia Trend Briefing - ASIA DATA DOMINANCE

  1. 1. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE! ASIAN DATA DOMINANCE! 10 data innovations from Asia that are reshaping the expectations of your customers! J U N E 2 0 1 6 A S I A T R E N D B R I E F I N G
  2. 2. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE! 80% of consumers are willing to share personal data with companies. - Aimia, September 2015
  3. 3. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE! Only 8% consumers feel they are receiving better services as a result of sharing information. - Aimia, September 2015
  4. 4. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE! What's next for data and digital innovation in Asia? Data, data everywhere – but what are you supposed to do with it?
  5. 5. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE! Foresight? It's all about expectations ;) If you are looking for conventional market research, stop right here. This Briefing is about innovations that are changing what your customers expect.
  6. 6. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE! LET’S GET GOING! This Briefing brings you ten of the best innovations utilizing consumer data and digital information from around the region, fresh from TW:IN, our global spotting network.
  7. 7. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE! 10 DATA-FUELED INNOVATIONS FROM ASIA Ready for a fast download of new customer expectations? T H E I N N O V A T I O N S
  8. 8. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE! Artificial intelligence helps people stick to a budget Neat
  9. 9. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE! Smart rice cooker caters for individual preferences Xiaomi
  10. 10. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE! Bus shelters educate commuters on the importance of sun protection Bioré
  11. 11. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE! Startup collects saliva and gives DNA-based dieting advice Genoplan
  12. 12. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE! Real-time taxi data used to improve traffic management in Manila GrabTaxi and Philippines Dept of Transportation
  13. 13. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE! trendwatching.com/premium
  14. 14. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE! Smart device provides skincare tips based on local weather conditions WAY
  15. 15. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE! Fast food chain's bespoke pre-roll clips set YouTube record KFC Malaysia
  16. 16. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE! App helps consumers use the right credit card to get the best deals Swipe
  17. 17. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE! Automated system gives farmers a fair price on crops Indian state of Odisha
  18. 18. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE! Digital map tracks forest fires in real-time Greenpeace Indonesia
  19. 19. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE! THE BIGGER PICTURE New customer expectations don't emerge out of the blue – it's all about evolution.
  20. 20. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE! 16 mega-trends that provide context and structure when tracking the evolution of consumerism. The Trend Framework
  21. 21. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
  22. 22. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE! NEXT Customer expectations wait for no one – so GET GOING!
  23. 23. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE! Remember, your data innovation will only win if it's grounded in a basic human need.
  24. 24. ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE! Want to take it to the next level? CHICAGO / SYDNEY / SINGAPORE / LONDON / AMSTERDAM At our upcoming 2016 Trend Events you'll hear about THE trends that will shape consumerism in 2017 and beyond. www.trendwatching.com/live/events

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