The European Youth Trend Report is the reference par excellence when it comes to European youth trends. The 300 pages book bundles figures, insights in and perceptions of trends on the market and among young people, all of which are illustrated with interviews by young influentials. It’s more than just an observation of trends. It’s a thorough and substantial trend analysis, not a mere collection of loose, fleeting visions but rather, a coordinated cohesion covering various characteristics and elements of youth culture. It tells the story of markets and consumers, unveils drivers and innovators and, by doing so, gives a glimpse of the future. The yearly ‘Bible of European youth culture’ offers tons of inspiration for business development, marketing, and product and service design. It triggers, inspires and is a great tool for each and every future-oriented company.

11. Some Examples

22. Influential youngsters

26. Trend research
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