How Content Marketing Has Forever Changed How to Attract Clients and How You Can Take Advantage of This Shift
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Are you struggling to attract clients? Have you heard about Content Marketing, but aren't yet sure what it is, or how to implement it?
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How Content Marketing Has Forever Changed How to Attract Clients and How You Can Take Advantage of This Shift
- 1. How Content Marketing Has Forever Changed How to Attract Clients and How You Can Take Advantage of This Shift
- 3. Are you spending money chasing prospects and asking them to do business with you?
- 5. This is for YOU
- 6. Outbound marketing - cold calls, advertising and direct mail
- 8. Lifecycle Marketing "is marketing that follows the lifecycle of a prospect – right from the very start, when they are still invisible to you, all the way through to when they are a happy customer who’s now referring other customers to you"
- 10. …it gives people what they want, when they want it
- 11. …it gives people what they want, when they want it …it leverages content marketing
- 12. …it gives people what they want, when they want it …it leverages content marketing …it eliminates the need to cold call
- 13. …it gives people what they want, when they want it …it leverages content marketing …it eliminates the need to cold call …it relies on a framework that matches human buying psychology
- 16. Attracting interest is focusing on the problems that your target customers are trying to solve, and then creating content (blog posts, free reports, podcasts, videos, etc…) that helps them to find a solution to their problems.
- 17. 2. Capture Leads Once you have succeeded in attracting someone’s interest by placing content in a place where they will find it, the next thing you need to do is to capture their contact information; which, in most cases, is their email address.
- 18. 3. Nurture Prospects Build a relationship with your prospect… …by providing them with valuable information.
- 19. 4. Convert Sales …the sale happened with very little “closing ability” because prospects were already 99% of the way to the finish line before they ever booked the call
- 20. 5. Deliver and Satisfy … if you are in a service business, how efficiently you deliver your services (or not) is going to have a massive difference on your profit margin, not to mention your client’s level of satisfaction – which will ultimately affect how many referrals they send you.
- 21. 6. Upsell Customers Once you have a new customer, the fastest way to increase profits is to get them to buy more from you. In fact, the very best time to sell someone another product or service is right at the time when they are buying the first product or service.
- 22. 7. Get Referrals Clients, if sufficiently impressed with you, will want to send you as many referrals as possible because doing so makes them look good.
- 24. For an overview of Lifecycle Marketing including how to automate as much of the process as possible, check out the Digital Marketing Handbook. Get a free sample chapter at http://brightideas.co/book