You can't get by with having just a static website anymore if you want your business to be successful. This presentation goes over some of the basic ways you can use your website to help your business generate more leads and increase customer lifetime value. Learn more at http://tresnicmedia.com

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How To Use Your
Website To Help Your
Business Grow

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Everyone Loves Stats :)
- People are more likely to survive a
plane crash than click a banner ad
- B2C Companies that blog get 88%
more leads/month than those
who don’t.
- B2B companies that blog get 67% more leads/month than
those who don’t.
- Inbound marketing costs 62% less per lead than outbound
marketing

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Search Rankings Are A
Collateral Benefit
Google’s job is to provide
valuable results to people
using their search engine.
You need to prove to Google that your website is a valuable
source of information that should be ranking higher than your
competition.
How can you prove to Google that you’re a valuable source?

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ProvingValue To Google
#1
Post to your website frequently.
The more frequently you add pages (normally this is through a
blog), the more pages that you will have to rank for more
keywords, faster.
Google will be checking your website more frequently, so
when a new page goes up targeting a new keyword, it will get
indexed quicker and show up in results sooner.
NOTE:The cost of entry is helpful, valuable, quality content.

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ProvingValue To Google
#2
ShareYour Content On Social Media.
The more active you are on social media, producing and
curating content, the more valuable of a source you are to
your audience.
Google takes notice of this.

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ProvingValue To Google
#3
EncourageYourVisitorsTo ShareYour
Content On Social Media.
The more people that share your content, the more valuable
Google will see you as a source of information.
“Social media is a sports car and your content is the
fuel”
- Joe Chernov

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How Blogs Drive Traffic
ToYour Website
To recap, producing more information on your website will
give you
- more information to share via social
- more information for your audience to share via social
- more pages for Google to index in their search engine
- more keywords for you to rank for on Google

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Website Content To
Increase CLV & Sales
Cycle Efficiency
Using the content on your website, you can increase the
average customer lifetime value by exposing your audience to
products and services they might not know you had.
New content gives you a reason to keep in touch with your
customer database more regularly, leading to more sales.
Providing new leads with information fromYOUR website to
help them learn about your industry and through their buying
process makes you THE expert in their mind.

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Easy Blog Post Ideas
Use your FAQs from prospects,
customers and strategic partners.
Pretend your writing an email to a
customer who asked you this
question.
Use short paragraphs and bullet
points where appropriate for easy
to scan pages.
Ideal length for a quick post would
be 400 - 600 words.

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PromotingYour Blog
Posts For Impact
• Know where your target audience is online
• LinkedIn Groups
• Google Plus Communities
• Niche Online Forums
• Share the link to your blog post in those places.
Provide context to start a discussion and be
helpful, don’t just spam your links all over the
Internet. There is such thing as negative SEO

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Always Have A Purpose
Don’t write aimlessly. Provide helpful information
that will lead your prospect to an action.
This action can be to request a consultation, sign
up for a newsletter, download a free guide, buy a
product, etc. However you can get them to enter
your sales funnel willingly.

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When WillYou See
Results?
The Real Question: How aggressive do you want to be?

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When WillYou See
Results?
Overall website traffic in year one: 26, 362
Search Traffic: 15, 948 visitors from 5,673 different keywords

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DoYou Need More
Leads?
GetYour Free Consultation
Get in touch with us at http://tresnicmedia.com/request-a-consultation/ and
we’ll schedule a phone call to talk about developing a customized online
marketing strategy for your business.
No obligation, just a conversation. Click here to get started