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Digital transformation mostly isn't

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My 10-minute talk from UX Australia 2017. The first half is wall-to-wall pop culture references, GIFs, video, and audio, so the effect is *entirely* lost here.

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Digital transformation mostly isn't

  1. 1. @trib / @acidlabsstudios
  2. 2. @trib / @acidlabsstudios
  3. 3. Me, 20 years and 1½ careers ago “Fuck the users. They’ve got no idea what they need.” @trib / @acidlabsstudios
  4. 4. @trib / @acidlabsstudios
  5. 5. Consider me to be a warning to you @trib / @acidlabsstudios
  6. 6. (Another) warning: This talk shamelessly and lovingly steals from several attendees’ work. Gratuitous (and perhaps excessive) use of pop-culture references ahead. @trib / @acidlabsstudios
  7. 7. – Too many expensive consultants (paraphrased) “Digital transformation will revolutionise business.” @trib / @acidlabsstudios
  8. 8. so opinion much digital wow very transformation @trib / @acidlabsstudios
  9. 9. The square of despair Inappropriategovernance InappropriateIT Inappropriate procurement Inappropriate funding Paul Shetler, paulshetler.com @trib / @acidlabsstudios
  10. 10. Something’s missing…@trib / @acidlabsstudios
  11. 11. Where are the people? Darron Birgenheier Cow skull on Route A-2 in Big Valley, California CC BY-SA 2.0 @trib / @acidlabsstudios
  12. 12. Let’s have a go at updating that square… @trib / @acidlabsstudios
  13. 13. The PENTAGON of PAIN! @trib / @acidlabsstudios
  14. 14. Sorry… @trib / @acidlabsstudios
  15. 15. The pentagon of pain Inappropriate (or absent) design @trib / @acidlabsstudios
  16. 16. @trib / @acidlabsstudios
  17. 17. “Digital” attains religion status @trib / @acidlabsstudios
  18. 18. Magical thinking @trib / @acidlabsstudios
  19. 19. @trib / @acidlabsstudios
  20. 20. @trib / @acidlabsstudios
  21. 21. @trib / @acidlabsstudios
  22. 22. How might we? @trib / @acidlabsstudios
  23. 23. Like, totes obvs Thanks, Leisa @trib / @acidlabsstudios
  24. 24. @trib / @acidlabsstudios
  25. 25. Sha-ron! Sha-ron! Sha-ron! @trib / @acidlabsstudios
  26. 26. @trib / @acidlabsstudios
  27. 27. Notes from a recent project… @trib / @acidlabsstudios
  28. 28. “To facilitate improved transition from the ADF to civilian life Defence and DVA will establish a taskforce to report back to portfolio ministers on barriers to effective transition and suggested actions to address those barriers.” @trib / @acidlabsstudios
  29. 29. How do you help a community at high risk of injury through a significant life change? (Some already have high incidences of traumatic physical and psychological injury) @trib / @acidlabsstudios
  30. 30. What we already knew Photo by João Silas on Unsplash @trib / @acidlabsstudios
  31. 31. “No one knows how to leave - everyone who is in has never been out” @trib / @acidlabsstudios
  32. 32. Photo by Ashim D’Silva on Unsplash Since 2007, approximately 6,000 members leave the ADF each year @trib / @acidlabsstudios
  33. 33. Photo by Verne Ho on Unsplash 56%voluntary 13%medical 11%involuntary @trib / @acidlabsstudios
  34. 34. © Commonwealth of Australia http://images.defence.gov.au/20170618ran8095516_126.jpg 30average age on separation with an average 7years of service @trib / @acidlabsstudios
  35. 35. Army 61% Navy 23% RAAF 16% 86%male 14%female © Commonwealth of Australia, Department of Defence http://images.defence.gov.au/20170220adfa3448214_6818.jpg@trib / @acidlabsstudios
  36. 36. What we did Photo by rawpixel.com on Unsplash @trib / @acidlabsstudios
  37. 37. Townsville Brisbane Sydney Melbourne Canberra 160engagements in 7locations Wagga Wagga Wodonga @trib / @acidlabsstudios
  38. 38. Photo by Thomas Martinsen on Unsplash 85intercept interviews at Transition Seminars in Canberra, Melbourne, and Townsville 50participants in workshops focussed on transition in Canberra, Melbourne, and Sydney 25deep-dive interviews with individuals at various stages of transition including 8 interviews with recruits and trainees and 4 interviews with star-rank officers @trib / @acidlabsstudios
  39. 39. Photo by Anna Dziubinska on Unsplash responses 400former members 33families 14support organisations @trib / @acidlabsstudios
  40. 40. “I can’t honestly give a good example, almost all the information given to me about my transition was contradicted later in the process which made things very difficult to understand.” @trib / @acidlabsstudios
  41. 41. “I had no options as I was medically discharged and have been out on my arse for nearly a year… still waiting for DVA to do anything. I now have no job, no life, nothing to look forward to and no hope.” @trib / @acidlabsstudios
  42. 42. “When I was in, I was told I was valued, respected and needed. I got sick and they couldn't wait to get rid of me, then promptly forgot I existed… I don't want to be bitter, but it’s hard not to…” @trib / @acidlabsstudios
  43. 43. Photo by Frank Marino on Unsplash The current one size fits all approach does not encourage members to engage with the system and seek out the support and information they need. @trib / @acidlabsstudios
  44. 44. – Mike Monteiro, A Designer’s Code of Ethics “To know whether you are properly solving those problems you need to meet the people who are having them.” @trib / @acidlabsstudios
  45. 45. Let’s call it “transformation” @trib / @acidlabsstudios
  46. 46. Don’t stop believin'

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