This document outlines objectives and a strategy for a corporate blogging initiative launching on October 1st, 2013. It details goals such as increasing website traffic, email subscribers, and social media mentions by 25-50% monthly. It also lists potential blog post topics on topics like corporate culture, products, and leadership. Key audiences are identified along with considerations for authorship, media format, and platform. Resources, budgets, and metrics for measuring success are also mentioned.

1. Trinetizen Media 2013
BLOGGING – mapping a strategy
Objectives:
Examples of specific target objectives: Launch date: Oct 1, 2013.
1. Post four blog posts a month.
2. Increase website traffic in terms of unique visitors by 25% every month.
3. Increase email list sign-ups and RSS feed subscribers by 5000 names by June 30, 2014.
4. Increase PR value of print mentions of blog posts by 25% by June 30, 2014.
5. Increase Facebook likes and mentions of blog posts to 5000 by June 30, 2014.
6. Increase Twitter mentions, retweets, @replies of tweets to blog posts by 25% every month.
7. Increase referral traffic to primary website from blog by 25% by June 30, 2014.
8. Identify top 25 influencers on blogs, Facebook and Twitter who help link to current blog posts,
repost, and spread the word via social media and have one offline event every three months
to build relationships by Feb 1, 2014.
9. Post one video per month to tell stories of impact our corporation by Feb 1, 2014.
10. Conduct two audience surveys per year to determine how to expand, grow, and diversify
social media presence for 2014-2015.
Key Audiences:
Type:
1. CEO Insights
2. Internal staff
3. Technical Support
4. Public Relations
5. Investor Relations
6. CSR, Cause
7. Corporate Culture
8. Green initiatives
9. Brand ambassador/Mascot
10. Employee focus
11. Customer evangelists
12. Direct sales
13. Event-centered
14. How-to, Instructional, Tips
15. Sports
16. Travel
17. Community
18. Health
Authors: Single author | Multiple authors-single blog | Multiple authors and multiple blogs |
Media: The blog will primarily be: Text | Audio | Photos | Video
Platform: Wordpress | Blogger | Tumblr | Drupal | Customised Blog____________

2. Trinetizen Media 2013
Topic titles:
1. 10 Reasons Why I Like Working For ______
2. How We Learnt To Save Money On ______
3. 10 Ways to Get Customers to Like You.
4. The Secret of Getting the Best Deals/Price for Your _______
5. Top Gadgets We Hope To Get Our Hands On This Year.
6. Is _____ Worth the Money?
7. Everything You Need to Know About _____
8. Seven Audacious and Creative Ideas
9. How to Get More _____ in Half the Time
10. A Funny Thing Happened Today
11. Seven Tips I Would Give A _____
12. What I Learnt From This (Movie Star/Celebrity/Icon/Leader/Employee)
13. 10 Ways You Can Improve Your _______
14. Plan the Perfect/Ultimate ______
15. 10 Things To Do When You Are Bored in ______
16. What To Do When You Lose Someone You Love
17. 7 Signs You Need to Change Your _______
18. 10 Myths About (Product/Service/Industry/Employees/CEO)
19. Is_____ a Dying Breed?
20. How to Beat the Fear of _____
21. 10 ____ Scams and How to Avoid Them
22. How to Secure Your _____
23. 7 Most Scary Facts About ____ And How To Overcome Them
24. Get Rid of Your _____ Once and For All
25. What Your ____ Is Not Telling You About _______
26. Beware of ______ and How to Spot them
27. 10 Ways Not to Lose Sleep Over ______
28. Why I Loved This (Movie/TVSeries/Book/Show/Performance)
29. The Unseen/Biggest Dangers of _____
30. Dos and Don'ts of _____
31. 21 Ways to Screw Up on _____
32. 7 Danger Signs That You Are _____
33. Facts and Fiction About _____
34. Truth, Lies & Videotape
35. What Everyone Ought to Know about ______
36. Take Our Personality Test
37. The Secret of Successful _____
38. How to Spot a Fake ______
39. Special Report On Our Latest (Product/Service/Launch/Event)
40. Tricks of the Trade
41. Our Secret Method That is Helping to _____
42. 10 Tips From The Experts On ______
43. Best and Worst _____of 2013
44. The World’s Worst Ever _____
45. Conversations With My Team on _____
46. My Interview With _____
47. Why I Learnt Since I Started _____
48. What I Would Do If I Became (President/Prime Minister/Head of)
49. Why We Want To Improve The _____
50. Our Best Ideas in 2013

3. Trinetizen Media 2013
Resources & Budget (Website design, training, bloggers, advertising &
promotion, photography, videos, etc):
Measurement Tools: Google Analytics | Customised Tracker | External Audits
___________________________________________________________________________
Quantity: Pageviews, unique visitors, time spent, PR value, number of comments, number of
subscribers, number of likes, number of mentions, number of re-tweets, number of downloads,
number of embeds, savings generated from support costs, sales revenue
Quality: Issues resolved, positive comments generated, learning points, increased engagement,
crisis averted, discovered new cost-savings method, understand customer pain points better
Link
65 ways to drive traffic to your blog: http://bit.ly/65ways