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Power of social media

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Julian Matthews
Julian Matthews

The power of social media. How it impacts insurance companies.

EducaciónTecnologíaEmpresariales
1 de 53
The power of social media May 26, 2011
Questions that may be answered today: ,[object Object],[object Object],[object Object]
 
The Internet circa 1993
Internet in 2011
*Mobile penetration: 121% Internet penetration: 64.6% Force 1: Rise of access *Source: Malaysia, Q1, 2011, MCMC forecast, Internetworldstats.com June ‘09
 
 
Force 2: Media fragmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mass media >>> Masses of niche media
 
Force 3: Diverse media options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tomorrow’s customers are today’s “digital natives.”
The old communication model was a monologue.
The new communication model is a dialogue.
Where Is Everyone? F. L. Y. T. B.
By the numbers… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In 2011, if you’re not on a social networking site, you’re not on the Internet. “ Fish where the fish are!”
Twitter in action: Plane crash! http://www.youtube.com/watch?v=imDFSnklB0k
 
From Twitter to Front page
Lessons ,[object Object],[object Object],[object Object]
Eg: Tornado hits Joplin, Missouri, worst since 1953, over 120 dead
 
 
 
Starting with a digital newsroom
Using Twitter for media relations
Spreading info via Twittersphere
How are companies using Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CIMB on Twitter: Customer service twitter.com/cimb_assists
Expect to be attacked
People are already talking about you…
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: *InsideFacebook.com, May 2011, rest of stats from http://www.facebook.com/press/info.php?statistics , as of July 2010
Facebook users in Southeast Asia Source: Facebook, GreyReview.com, as of Apr 5, 2011
Study: Malaysia is No 1 ,[object Object],[object Object],Source: TNS’ Digital Life survey of 50,000 respondents in 46 countries covering nearly 90 per cent of the world’s online population, Oct 10, 2010.
CIMB on Facebook http://www.facebook.com/CIMBMalaysia One-to-one customer complaint resolution
News updates
Recruitment
Marketing
Can we ignore social media?
There will be consequences…
1. You won't know what people are saying about you ,[object Object]
2. You won't know what's going on in your marketplace ,[object Object],[object Object]
3. No one knows the real you ,[object Object],[object Object],[object Object]
4. When you need a voice, you won't have any credibility ,[object Object],[object Object],[object Object]
5. You're giving away a competitive advantage ,[object Object],[object Object]
2.Connect 1.Listen 3.Add Value 4.Measure
4-step social media guidance Step 1: Listen Who’s saying what? Who comments and responds? What they say and how they say it.
4-step social media guidance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2/3 of the economy now influenced by personal recommendations – McKinsey&Co
4-step social media guidance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4-step social media guidance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ The future is here. It’s just not widely distributed yet,” William Gibson, author of Neuromancer; coined term “cyberspace” in 1984

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Power of social media

Notas del editor

  1. The early adopter wave off in Malaysia via Jaring, the pioneering ISP in Malaysia, followed by TMnet. Broadband took off in the 2 nd wave following the advent of Streamyx, Jaring Broadband, several WiFi players in the latter half the 3G players via celcos Maxis, Celcom and DiGi and WiFi. In the 3 rd Wave we will see a number of WiMAX players coming onstream. P1 is already rapidly rolling out in Peninsular while Amax and YTLe are set to come onstream in 2010 with Redtone offering its service in East Malaysia. TM’s HSBB will provide a combination of broadband services for both households and offices with fiber-to-the-home as a key technology.
  2. The Great Wave Kanagawa – Katsushika Hokusai, woodcut print created in 1820s
  3. Gen Y tends to rely on their network of friends and their recommendations, not traditional ads. "Ads that push a slogan, an image, and a feeling, the younger consumer is not going to go for,'' says James R. Palczynski, retail analyst for Ladenburg Thalmann & Co. Instead, they respond to "humor, irony, and the unvarnished truth."
  4. Passenger on ferry Janis Krums clicked a snapshot with his iPhone of US Airways Flight 1549 partially submerged in the Hudson River and tweets rescue of passengers in Hudson River after plane crash.
  5. Same pic appeared on front pages of major dailies.
  6. “ Hi there, I’m Janet, one of a few Community Evengilist at ExxonMobil Corp. I’m here to answer any of questions from this twitter community.” Janet is conversing on issues related to Exxon Mobil. As to why on Twitter, she wrote “ we’re working hard on building a strong relationship with the twitter community. ” UPDATE (August 02 2008): Four days later, Janet of ExxonMobilCorp is revealed as a fake. The person DOES NOT represent Exxon Mobil Corporation..
  7. Alicia_at_Honda does an amazing job on Twitter connecting with fans and owners on Twitter. When a 9/11 hoax surfaced again she pointed to the real info