A foundation course on networked journalism I gave to journalism graduate students from Azerbaijan, Armenia and Georgia at the European Commission, 17 November 2011.
3. Contents
1. Who are we? 5. Finding sources online
2. Why are you here? 1. Twitter and tools
3. Social Media vs. Mass Media 2. Facebook
4. Establishing your online brand 3. Streaming
1. Blog 6. Storify
2. Twitter 7. Evaluating and verifying images online
3. Facebook 8. Rights and licensing
27. Community First
• A strong user community is any journalist’s greatest asset.
28. Community First
• A strong user community is any journalist’s greatest asset.
• This goes double for the connected online journalist.
29. Community First
• A strong user community is any journalist’s greatest asset.
• This goes double for the connected online journalist.
• We are facilitators of communities of users who are fascinated by their
neighbourhood and what’s happening around them
30. Community First
• A strong user community is any journalist’s greatest asset.
• This goes double for the connected online journalist.
• We are facilitators of communities of users who are fascinated by their
neighbourhood and what’s happening around them
• Users will participate if you allow them to demonstrate belonging and
mastery.
31. Community First
• A strong user community is any journalist’s greatest asset.
• This goes double for the connected online journalist.
• We are facilitators of communities of users who are fascinated by their
neighbourhood and what’s happening around them
• Users will participate if you allow them to demonstrate belonging and
mastery.
• You are a connector. Promote interactions with and between users as
much as possible.
33. 3 principles of social media content
• Your content will get to people through other people.
34. 3 principles of social media content
• Your content will get to people through other people.
• Your content must be optimized for sharing. This means:
35. 3 principles of social media content
• Your content will get to people through other people.
• Your content must be optimized for sharing. This means:
• Authenticity
36. 3 principles of social media content
• Your content will get to people through other people.
• Your content must be optimized for sharing. This means:
• Authenticity
• Simplicity
37. 3 principles of social media content
• Your content will get to people through other people.
• Your content must be optimized for sharing. This means:
• Authenticity
• Simplicity
• Currency
56. How to turn a tweet into a source
• Find cool picture via trendsmap
57. How to turn a tweet into a source
• Find cool picture via trendsmap
• Source to original via Topsy link search
58. How to turn a tweet into a source
• Find cool picture via trendsmap
• Source to original via Topsy link search
• Look for location information
59. How to turn a tweet into a source
• Find cool picture via trendsmap
• Source to original via Topsy link search
• Look for location information
• 4Square, blog
60. How to turn a tweet into a source
• Find cool picture via trendsmap
• Source to original via Topsy link search
• Look for location information
• 4Square, blog
• Look for check-ins
61. How to turn a tweet into a source
• Find cool picture via trendsmap
• Source to original via Topsy link search
• Look for location information
• 4Square, blog
• Look for check-ins
• Call the venue
80. Two Species of Spoofers
• LOL Hoaxter (90 %)
• Vested interest (10%)
81. Image:Yourdon on flickr
LOL Hoaxter
• Cheap tricks for quick kicks!
• Easily detected with trust rating,
editorial sense and simple tools.
• Need to be treated sensitively
unless repeat offenders.
82. How to Debunk a Hoax
• Networked newsgathering - use the network for confirmation
• Reverse image search: images.google.com
• Good eyes - know Photoshop
83.
84.
85.
86.
87.
88. Is this for real?
Shark in the
street, Puerto
rico, hurricane
Irene
89.
90. Image: buenosaurus on flickr
Vested Interest
• Sensitivity and subtlety is required
here.
• Your best contributors will have a
strong point of view.
• Are they distorting the truth? Or
just showing what they saw?
91.
92.
93.
94. How will you handle points of view
in your publication?
95. Linkography - Journalists
• Andy Carvin - @andycarvin
• Charlie Beckett @charliebeckett
• Jay Rosen - @jayrosen_nyu
• Joanna Geary - @guardianjoanna
• Jeff Jarvis - @jeffjarvis
96. Questions? Philip Trippenbach
Head of Editorial Development
trippenbach@citizenside.com
trippenbach.com
@trippenbach
Notas del editor
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I graduated journalism school in 2004. The news world has changed profoundly since then. The business is completely different. \n
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Role and previous role\nSocial media usage habits: Facebook, Twitter, Blog, YouTube?\nPublication - 30 seconds on publication\n
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Kilometer 398 of the Baku-Tblisi-Ceyhan pipeline. A vital economic link for the whole region.\n
It happened before; it could happen again. “Truth is the first casualty of war,” they say. Where will you be when the truth needs you? Connected, or left out?\n
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What do you do online? Have a blog? Share news stories? Comment on news stories? Upload pictures? Video? Share pictures? Video?\n
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News is about branding. \nA brand is a promise frequently fulfilled.\nYour users will stay with you to the extent that you deliver on your promises of a rewarding media experience.\nThat means interactivity, authenticity, shareability.\n
News is about branding. \nA brand is a promise frequently fulfilled.\nYour users will stay with you to the extent that you deliver on your promises of a rewarding media experience.\nThat means interactivity, authenticity, shareability.\n
News is about branding. \nA brand is a promise frequently fulfilled.\nYour users will stay with you to the extent that you deliver on your promises of a rewarding media experience.\nThat means interactivity, authenticity, shareability.\n
News is about branding. \nA brand is a promise frequently fulfilled.\nYour users will stay with you to the extent that you deliver on your promises of a rewarding media experience.\nThat means interactivity, authenticity, shareability.\n
News is about branding. \nA brand is a promise frequently fulfilled.\nYour users will stay with you to the extent that you deliver on your promises of a rewarding media experience.\nThat means interactivity, authenticity, shareability.\n
Authenticity - hyperlocal is obviously relevant, esp. if contributor-led.\n
Authenticity - hyperlocal is obviously relevant, esp. if contributor-led.\n
Authenticity - hyperlocal is obviously relevant, esp. if contributor-led.\n
Authenticity - hyperlocal is obviously relevant, esp. if contributor-led.\n
Authenticity - hyperlocal is obviously relevant, esp. if contributor-led.\n
Direct, two-way connection between source and receiver demands honesty. \n- behind the scenes\n- show us the cameras\n- candid w/ talent\n- show us where the magic happens\n- this is about SHARING, BUILDING TRUST and BUILDING COMMUNITY\n
Producing TV is invasive and public. Big crews, lights, waiting around, etc. It’s a big happening.\nProducing radio is intimate. One person shows up with a tape recorder. they look you in the eyes when you talk to them. It’s a conversation.\nOnline video is just you and your webcam. It’s impromptu. It’s intimate. \n
Producing TV is invasive and public. Big crews, lights, waiting around, etc. It’s a big happening.\nProducing radio is intimate. One person shows up with a tape recorder. they look you in the eyes when you talk to them. It’s a conversation.\nOnline video is just you and your webcam. It’s impromptu. It’s intimate. \n
Producing TV is invasive and public. Big crews, lights, waiting around, etc. It’s a big happening.\nProducing radio is intimate. One person shows up with a tape recorder. they look you in the eyes when you talk to them. It’s a conversation.\nOnline video is just you and your webcam. It’s impromptu. It’s intimate. \n
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Google me. What do you find? A brand. \nYou need one too. Let’s set one up.\n
I won’t hire someone without a Twitter account. Neither will many other editors. Let’s set one up. \n
- A column with a search running on the name of your town\n- A column/list of local mavens you’ve assembled\n- A column of your journalists\n- A column for currently evolving news stories\n
A genuine conversation is the most important\n
Participation is mutual.\nIt is more important for a news brand to interact with groups and individuals on Facebook than to publish its own feed.\n
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Twitter users are a minority, but they’re very connected and very active. \nIn breaking news times, this can short out. Zoom in to local and scroll down. \nUse to identify top tweeters in your area, encode to tweetdeck list\n
Twitter users are a minority, but they’re very connected and very active. \nIn breaking news times, this can short out. Zoom in to local and scroll down. \nUse to identify top tweeters in your area, encode to tweetdeck list\n
Twitter users are a minority, but they’re very connected and very active. \nIn breaking news times, this can short out. Zoom in to local and scroll down. \nUse to identify top tweeters in your area, encode to tweetdeck list\n
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Useful for finding out who is sharing a link or image, trace back to source.\n
Useful for finding out who is sharing a link or image, trace back to source.\n
Useful for finding out who is sharing a link or image, trace back to source.\n
Useful for finding out who is sharing a link or image, trace back to source.\n
Useful for finding out who is sharing a link or image, trace back to source.\n
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Osama bin Laden dead pictures\n
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Repetition in background is suspicious - but not conclusive. Twitter was afire with calls of hoax (we’ll do more on Twitter later)\n
Local knowledge was key. Store in background closed a year before image posted!\n
Real-time confirmation was key through twitter.\n
Final confirmation : inputting hacked image to google reverse image search yields original by Tim Cannock\n
Posted during Hurricane Irene in Aug 2011. \n
Google reverse image search leads to forum where users had shared this image and made the connection.\nOriginal image (Africa Geographic, 2005) *also* believed to be fake, but proven by photographer.\nHoaxter contacted us via our blog and we interviewed him. Meant pic for LOL w/ friends and it went viral.\n
Syrian propaganda department\nOccupy protesters\nGypsies begging on street corners\n
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Objectivity is a legacy of a technologically-determined monopoly. It is obsolete.\nTransparency and authenticity are better - the journalistic ideals of the 21st century.\n