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Why Blogs Are Better

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My slides from MooseCamp (NorthernVoice) 2009 on why using WordPress or a blogging engine is better for websites.

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Why Blogs Are Better

  1. 1. WHY BLOGS ARE BETTER What goes on behind the scenes & why it’s cool
  2. 2. I hate “blogs” <ul><li>Just the word, not the tool </li></ul><ul><li>WordPress, Drupal, MoveableType are lightweight Content Management Systems </li></ul><ul><li>They are great tools for building websites quickly & easily </li></ul><ul><li>Why? </li></ul>
  3. 3. Advantage Blog <ul><li>Shorter (like almost none) development time </li></ul><ul><li>Templates that can be changed, updated, edited without effecting the content at all . </li></ul><ul><li>Designed to produce and deliver content as the primary goal </li></ul><ul><li>Search engine friendly </li></ul><ul><li>Generally very efficient at delivering content </li></ul><ul><li>RSS </li></ul>
  4. 4. What kind of stuff can be on there? <ul><li>Static content </li></ul><ul><ul><li>“ Pages” </li></ul></ul><ul><li>Dynamic content </li></ul><ul><ul><li>Posts </li></ul></ul><ul><li>Multimedia </li></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Images </li></ul></ul>
  5. 5. Core components <ul><li>Database </li></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Settings </li></ul></ul><ul><li>Theme/Template </li></ul><ul><ul><li>The look and style </li></ul></ul><ul><li>Core blog files </li></ul><ul><ul><li>In PHP, etc </li></ul></ul><ul><ul><li>Scripts and routines to make stuff happen </li></ul></ul>
  6. 6. What? It’s not magic? <ul><li>Yeah we wish </li></ul><ul><li>But it really seems like it sometimes </li></ul><ul><li>Why is that? </li></ul><ul><li>Because the parts work well together </li></ul>
  7. 7. Here’s how it all comes together <ul><li>User comes to website </li></ul><ul><li>WP sends a request to the database for content </li></ul><ul><li>WP renders the content through the template </li></ul><ul><li>Done. </li></ul>
  8. 8. Getting going <ul><li>Eeek! Where do I start! </li></ul><ul><li>Free </li></ul><ul><li>Freeium </li></ul><ul><li>Hosted </li></ul><ul><ul><li>One click installs (aka Fantastico DeLux) rock </li></ul></ul><ul><li>It isn’t hard </li></ul><ul><li>You need about 15 mins </li></ul>
  9. 9. Geeky as you wanna be <ul><li>Default isn’t bad </li></ul><ul><ul><li>It’s just ugly ;-) </li></ul></ul>
  10. 10. Why is this better? <ul><li>When the design & the content are together in the code </li></ul><ul><li>Updating can be less than fun </li></ul><ul><li>Result: </li></ul><ul><ul><li>Websites aren’t updated </li></ul></ul><ul><ul><li>Agencies charge arms, legs, first-born children, to make simple changes </li></ul></ul><ul><ul><li>A “simple change” breaks links and several pages </li></ul></ul>
  11. 11. Is this the right solution? <ul><li>Need easily updated content </li></ul><ul><li>User control </li></ul><ul><li>Flexible design </li></ul><ul><li>Static info & a blog </li></ul><ul><li>SEO tuned </li></ul><ul><li>Fast initial build out </li></ul>
  12. 12. Which would you rather do? <ul><li>Worry that updating your site will break something </li></ul><ul><li>Or just update your site? </li></ul>

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