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AJ Troup- Broncos digital media strategy

Presentation on my digital media strategy for the Denver Broncos

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AJ Troup- Broncos digital media strategy

  1. 1. DENVER BRONCOS DIGITAL MEDIA STRATEGY By: AJ Troup
  2. 2. OVERVIEW Target Audience Social media KPI Budget & Pricing Big Idea Summary
  3. 3. TARGET AUDIENCE: FANS All Fans Fans that search “Denver Broncos” on the web Fans that attend games
  4. 4. SOCIAL MEDIA Upcoming games Promotional deals Discounts
  5. 5. #BRONCOFANSELFIE
  6. 6. KPI #BroncoFanSelfie Twitter anaylitics Top posts Monitor to see who and how many people are using the hashag
  7. 7. BUDGET $300/hr $12 million dollar budget cap Billion Dollar Industry
  8. 8. BIG IDEA Apple pay at concession stands New technology In and out fast
  9. 9. SUMMARY Fans keep the team together Social media keeps us connected Budgeting keeps us on financial track Apple pay is the way of the future
  10. 10. THANK YOU!  Questions?????

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