Netroots - social media research 101
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Why, What and How to use social media research to target, refine and enhance your campaigns.
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Netroots - social media research 101
- 1. Netroots Social media intelligence can enhance your campaigns Why? What? How?
- 2. CELEBRITY ENDORSEMENT Authenticity Activating fanbase Check tactics
- 3. LAUNCHING A FILM 68% Check tactics
- 4. CHANGING BEHAVIOUR Sidestepping sarcasm Using peer pressure
- 5. WHAT? Inform strategy Evaluate Check tactics
- 6. INFORM STRATEGY Understand the Understand the audience campaign What tools are best? What are reasonable What do they expect? expectations? How can they help? Who are the key stakeholders? Are you on track?
- 7. CHECK TACTICS Understand the Understand the audience campaign Which messages work Is bigger necessarily best? better? What are the What isn’t working? opportunities? Is offline activity How can you enhance working online? their experience? Are you on track?
- 8. EVALUATE Understand the Understand the audience campaign Where next? What lessons can be Can we tap wider learnt? audiences? Did partners get what Can we build a they wanted? relationship? How was brand perception affected?
- 9. HOW? Inform strategy Evaluate Check tactics
- 10. THE TOOLS http://api.facebook.com/restserver.php?method =links.getStats&urls= site:twitter.com intitle:”on twitter” “bio* *NHS” “location london”
- 11. THE QUESTIONS Strategy Tactics Evaluation Where? Messages Share of voice How Content many? Penetration type Interests Sentiment Engagement Who? Audience Actions When? Unprompted
- 12. TIPS Measure what you can influence Computers don’t understand sentiment Develop hypotheses, test ideas Don’t be wrong for long
- 13. CONTACT DETAILS @Trufflenet @mcaino For a chat . . . 07764 747858
Notas del editor
- Inform strategyWhere’s the audience?What gets them going?How many?What do they share / create?Inform tacticsIs it working?Are we reaching the right people?In the right way
- Inform strategyWhere’s the audience?What gets them going?How many?What do they share / create?Inform tacticsIs it working?Are we reaching the right people?In the right way
- Inform strategyWhere’s the audience?What gets them going?How many?What do they share / create?Inform tacticsIs it working?Are we reaching the right people?In the right way
- Inform strategyWhere’s the audience?What gets them going?How many?What do they share / create?Inform tacticsIs it working?Are we reaching the right people?In the right way
- Inform strategyWhere’s the audience?What gets them going?How many?What do they share / create?Inform tacticsIs it working?Are we reaching the right people?In the right way
- Inform strategyWhere’s the audience?What gets them going?How many?What do they share / create?Inform tacticsIs it working?Are we reaching the right people?In the right way
- Inform strategyWhere’s the audience?What gets them going?How many?What do they share / create?Inform tacticsIs it working?Are we reaching the right people?In the right way
- Inform strategyWhere’s the audience?What gets them going?How many?What do they share / create?Inform tacticsIs it working?Are we reaching the right people?In the right way
- Inform strategyWhere’s the audience?What gets them going?How many?What do they share / create?Inform tacticsIs it working?Are we reaching the right people?In the right way
- Inform strategyWhere’s the audience?What gets them going?How many?What do they share / create?Inform tacticsIs it working?Are we reaching the right people?In the right way
- Inform strategyWhere’s the audience?What gets them going?How many?What do they share / create?Inform tacticsIs it working?Are we reaching the right people?In the right way