This document outlines a study evaluating the impact of Vinamilk's organizational culture on product decisions of Vietnamese housewives in Ho Chi Minh City. The study aims to assess how Vinamilk's culture influences customer satisfaction and purchasing behaviors. It will analyze data collected through questionnaires distributed to 200 local housewives both online and offline. The methodology section describes administering questionnaires containing personal information, screening, and assessment questions in public areas like parks, schools, supermarkets and offices. Results will be compiled and analyzed using Google Docs. The document provides context on Vietnam's dairy market and Vinamilk's role as the leading domestic producer competing against foreign brands.
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ORGANIZATIONAL CULTURE ON VIETNAMESE HOUSEWIVES’S PRODUCT DECISION IN HCMC
1. HCMC University of Foreign Languages – Information Technology
Department of International Relations
EVALUATING THE IMPACT OF VINAMILK’S
ORGANIZATIONAL CULTURE ON VIETNAMESE
HOUSEWIVES’S PRODUCT DECISION IN HCMC
Supervisor : Ho Thuy Dung, M.Sc.
Presenter : Nguyen Trung Hieu
Student ID No. : 12DH700182
16. To analyze the data, which were collected from
Vietnamese housewives to assess the satisfaction of
their families for the Vinamilk’s products.
To analyze how the Vinamilk’s organizational culture
impact their customer’s decisions.
To affirm the core values, which Vinamilk has built
over the years & the benefits which bring consumers
in Vietnam.
