How well are you communicating your product strategy? How to create a product vision that motivates and aligns people, acts as the product's true north, and facilities collaboration?

1. Creating A Compelling Product Vision
Creating A Compelling
Product Vision
Trung Hoang
Ver 1.0 - 2016

2. Creating A Compelling Product Vision
Hoang Nhac Trung
• 4+ years of being a lecture at universities in Da Nang
• 2 + years of training/coaching Agile
• ICAgile Authorized Trainer
• Management 3.0 licensed facilitator
“I believe three things are necessary to be successful in our
industry these days:
- empowered and motivated teams,
- strong technical skills, and
- a simple and transparent process.”
Who I am?
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https://vn.linkedin.com/in/trunghoangnhac
E-mail : trung.hoangnhac@gmail.com
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3. Creating A Compelling Product Vision 3
The topic is a part of “Agile Fundamentals” course

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5. Creating A Compelling Product Vision
What is Agile Planning?
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6. Creating A Compelling Product Vision
PRODUCT VISION
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7. Creating A Compelling Product Vision
PRODUCT VISION
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8. Creating A Compelling Product Vision
PRODUCT VISION
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9. Creating A Compelling Product Vision
PRODUCT VISION
Elevator Pitch
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10. Creating A Compelling Product Vision
PRODUCT VISION
Exercise: Elevator pitch sentence
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10 minutes

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12. Creating A Compelling Product Vision
Why launch a product that its own analysts
know will fail?
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13. Creating A Compelling Product Vision
Product adaptation
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14. Creating A Compelling Product Vision
Product Box
• http://www.innovationgames.com/product-box/
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15. Creating A Compelling Product Vision
Q&A
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16. Creating A Compelling Product Vision
XPDay Vietnam 2016 - http://xpday.vn/
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