The basics to get your started.

1. Tracy Terry
Owner/President, Trust eMedia
262-203-1482
www.trustemedia.com
SOCIAL MEDIA
for newbies

2. THE BASICS OF SOCIAL MEDIA
 Social Networks
 Blogs
 Forums
 Bookmarks
 RSS Feeds
 Comments
 Videos and Photos
 Publishing Tools

3. SOCIAL NETWORKS
People with common interests engaging in conversation and developing relationships.

4. POPULAR SOCIAL NETWORKS
Facebook, Twitter and Linkedin - Most popular
Some other social media networks:

5. LIST OF SOCIAL MEDIA NETWORKS
Plurk Plaxo
Twitter Biznik
Hi5 Fast Pitch Networking
Mybloglog qAlias
MySpace Twibes
Facebook Technorati
LinkedIn Identi.ca
Squidoo BrightKite
FourSquare Friend Feed
Friendster Jaiku
Posterous Meme.yahoo.com
MyeWeb Streetmavens
BlackPlanet Shoutem
Tagged You are
Propeller Koornk
Bebo
Yelp
Ning
MerchantCircle

6. BLOGS
A type of “online diary” maintained on a regular basis with information, news,
events, photos, etc. for people to read and leave comments on.

7. LIST OF BLOGGING SITES
 GreatestJournal.com  Blog.com  Squarespace.com
 InsaneJournal.com  Blog Ladder.com  Terapad.com
 JorunalFen.net  Blogger.com  Tooum.com
 LiveJournal.com  Blogr.com  Tumblr.com
 Blogabond.com  BlogSpirit.com.  Weebly.com
 BlogCheese.com  Blogster.com  Windows Live Spaces
 BusyThumbs.com  BlogYx.com.  Vox.com
 Freevlog  Bloki.com  Xanga.com
 Trippert.com  Bravenet.com  Yahoo 360
 Ufem.com  ClearBlogs.com  Zoomshare.com
 Word Count Journal.com  Etribes.com
 Xanco.com Blogetery.com  Multiply.com
 BlogRox.com  Netcipia.com
 Blogsome.com  Open Diary.com
 Edublogs.com  ShoutPost.com What does your
 WordPress.com  SoulCast.com business have to
say?

8. FORUMS
An internet forum or message board is an online discussion site.
People participating develop social bonds and interest groups.

9. WHAT’S IN A FORUM?
Most common topics on forums include questions, comparisons, polls of opinion
as well as debates.
They are already out there talking about you.
Your participation can leverage the discussion, allow you to notice the good and bad
about your company and where changes or training may need to be made, and will allow
you to respond to anything negative showing customers that you care about them and
will make good on their concerns. They will in turn respect and trust you and become
repeat customers.

10. BOOKMARKS
Social Bookmarking is a method for internet users to store, organize, and
share links to web pages.

11. SOCIAL BOOKMARKING SITES
 i89.us  Hyperlinkomatic.com  del.icio.us()
 Backflip.com  IKeepBookmarks.com  Furl.net
 BlinkPro.com  Linkroll.com  Linktopia.com Simpy.com
 BlogMarks.net  Ma.gnolia.com  Spurl.net
 Bluedot.us  Mister-Wong.com  SyncOne.net
 BmAccess.net  Netvouz.com  URLex.info
 BuddyMarks.com  Nextaris.com  Blog-buzz.com
 Chipmark.com  SocialBookmarking.org  Digg.com
 Connectbeam.com  StumbleUpon.com  Netscape.com
 Connectedy  Unalog.com  Newsvine.com
 Connotea.org.  WireFan.com  Reddit.com
 Diigo.com  Xilinus.com  Shoutwire.com
 Excites.com  Yahoo! My Web  Thoof.com
 Feedmelinks.com  BlinkList.com
 GetBoo.com  Clipclip.org
 Givealink.org  Clipmarks.com
Join social bookmarking sites to share web urls with your connections.
You can also vote up your own web urls.

12. RSS FEEDS
RSS is a family of web feed formats used to publish frequently updated works—
such as blog entries, news headlines, audio, and video—in a standardized format.
They benefit readers who want to subscribe to timely updates from favored
websites or to aggregate feeds from many sites into one place.
(per Wikipedia)

13. HOW TO USE RSS FEEDS
You can use RSS Feeds in your social media strategy.
Check your subscriptions and RSS feeds on a regular
basis. Monitor all updates and then share and
tweet anything that would be of interest to your
followers.
There are many programs out there to
help you manage your RSS feeds,
such as NetVibes and
Google Reader.

14. COMMENTS
A comment is a written remark often related to an added piece of
information, or an observation or statement.

15. IMPORTANCE OF COMMENTS
You should always allow comments on all of your
social engagement activities.
Don’t be afraid of the negative. Address it and
earn a valid reputation and trust.
Social media networking is engaging in the
conversation that is already out there.
Allow readers to comment, learn
from the comments, and be a part
of them.

16. VIDEOS AND PHOTOS

17. VIDEO AND PHOTO SHARING SOCIAL SITES
There are several video and photo sharing social sites on the web.
YouTube, Flickr and Vimeo are among the most popular.
Here you can post your company videos, viral videos, and upload photographs from
your place of business, events, happy customers, projects completed, etc.
People love visual photos and video has taken the web by storm. Now we don’t just
blog. We vlog.

18. PUBLISHING TOOLS

19. SHARE YOUR CONTENT
Social publishing tools allow you to share
documents, PowerPoint presentations and
PDFs. This is another social area where you
can expand your reach.
For example, create PowerPoint presentations of
projects completed, photos from an event, etc.
and post them here to share with the world.

20. WHAT YOU NEED TO DO

21. THINGS TO REMEMBER
 Don’t be afraid of new media. Learn to manage this fear.
 Realize there is a new type of consumer who only puts in his/her face what he or she wants in his/her face.
 Try to unlearn what you have previously learned. It’s a whole new ballgame out there.
 Listen to what your customers are saying.
 Engage your customers.
 No one cares about you, except you.
 It is all about them.
 Provide valuable content for your followers/fans.
 Keep them interested with topics they would be interested in. You can include your promotions and contests.
 Leverage emotions.
 Praise other people’s work continuously. They will return the favor.
 Encourage sharing.
 Develop relationships with prominent bloggers.
 Know your audience. Know where to find your audience.
 Be clear about your objective.
 Let your content spread. It doesn’t matter where it is.
 Decide how you will track. Spread of information on the internet? ROI of community?
 Don’t sound like a press release.
 Don’t hard sell.
 Use these methods to pull the customer to you, instead of pushing yourself at them.
 Be personable.

22. You’ve got the basics.
Now…
Get Social!
TRACY TERRY
Trust eMedia
262-203-1482
info@trustemedia.com
www.trustemedia.com