The WebRTC Ecosystem
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My preconference presentation at the Upperside WebRTC Conference in Paris, December 2013. It is about the ecosystem that is building around WebRTC and the variety of use cases that derive from it.
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The WebRTC Ecosystem
- 1. Tsahi Levent-Levi The WebRTC Ecosystem Pre-conference Tutorial 10 Dec 2013
- 3. Agenda • What is (and isn’t) WebRTC • The WebRTC Differentiation • The WebRTC Ecosystem • Use Cases and Business Models 12/3/2013 3
- 4. WebRTC is a Technology not a Solution TheBusyBrain 12/3/2013 4
- 5. How are Calls Made with WebRTC? 2 1 3 4 5 12/3/2013 5
- 6. So What? No Plugins No Downloads No Installations No App Store Free (as in BSD) No Patents No Media Eng. No Signaling 12/3/2013 6
- 7. The Anatomy of a VoIP Solution Infrastructure Signaling Media Processing Codecs Source: 12/3/2013 7
- 8. Boundaries of WebRTC Infrastructure Signaling Media Processing Codecs Source: 12/3/2013 8
- 9. But What about SIP (and IMS)? Protocol Media SIP Voice and IMS Websites and web apps deployments SRTP RTP or SRTP NAT traversal STUN, TURN, ICE Market WebRTC Media negotiation SDP STUN, TURN, ICE Voice codecs G.711, Opus Video codecs VP8 SDP G.711, G.7xx, AMR-xx, Speex, SILK, Opus, … H.263, H.264 API Java Script Unspecified 12/3/2013 9
- 10. Why all the fuss? 12/3/2013 10
- 11. Enabling Smaller Teams to Deliver Products 2 Developers in the French Riviera 12/3/2013 Single hard of hearing developer 11 4 Swedes bootstrapping a complete service
- 15. 3 Routes to Mobile 1. Ignore mobile 2. Only on supported browsers 3. Port and pack in an app 12/3/2013 15
- 17. Vendor Types in the Ecosystem 2nd Market Vendors Repurpose Tooling WebRTC Core 12/3/2013 17
- 18. Core: The Browser Vendors • Google & Mozilla • But also Vidyo 2nd Market • Contributed SVC to the WebRTC ecosystem Vendors • & Cisco… Repurpose Tooling • OpenH264 for WebRTC • Microsoft & Apple missing • How does it affect WebRTC’s future? • How does it affect IE & Safari market share? WebRTC Core 12/3/2013 18
- 19. Tooling Vendors • Providing infrastructure and “shortcuts” for developers • WebRTC API vendors: Tropo, AddLive, TokBox, Priologic, OpenClove, … • Services vendors: XirSys, PubNub, … • Infrastructure vendors: GENBAND, Dialogic, … • SDK vendors: Digium, Eyeball Networks, … 2nd Market Vendors Repurpose Tooling WebRTC Core 12/3/2013 19
- 20. The “Vendors” • Providing services based on WebRTC • Develop either directly on top of WebRTC or via tooling vendors • Target the end users via a multitude of use cases 2nd Market Vendors Repurpose Tooling WebRTC Core 12/3/2013 20
- 21. 2nd Market • Vendors adopting other vendor’s end user solutions • TNW Academy’s story 2nd Market Vendors Repurpose Tooling WebRTC Core 12/3/2013 21
- 22. Repurposing WebRTC • Reusing WebRTC’s components to fit in other places, treating it as a pure media engine 2nd Market Vendors Repurpose Tooling • Vonage – going mobile with an OTT app • M5T – Client SDK for developers WebRTC Core 12/3/2013 22
- 24. Shifts in the Ecosystem Customer-facing Services Tooling Vendors 12/3/2013 24
- 26. “Top 11” Use Cases Account for 57% of the vendors Source: Based on data collected from over 280 vendors 12/3/2013 26
- 27. Business Models in “Search Mode” Source: Based on data collected from over 280 vendors 12/3/2013 27
- 28. Vendors Geographical Distribution Sweden 2% Others Norway Italy 12% 2% 2% Russia 3% Israel 3% India US 3% 52% Spain 3% UK 4% Germany 4% France 5% Source: Canada Based on data collected from over 280 vendors 5% 12/3/2013 28
- 29. Vonage • Wanted to penetrate mobile & offer video • Ported WebRTC to iOS & Android • Added SIP signaling • Replaced voice codecs to meet their deployment • Used VP8 as the video codec • 1-5M downloads on Google Play 12/3/2013 29
- 30. AddLive • • • • • • UK Startup, offering an API platform Focus on video Support WebRTC, with Flash fallback Provide iOS, Android & Desktop SDK The platform of choice for many vendors Subscription based business model 12/3/2013 30
- 31. Peer5 • Israeli startup (3 bright “kids”) • Focus on the Data Channel • Built P2P “bit-torrent-like” capabilities • Use cases • Online file sharing • CDN P2P augmentation • Video streaming augmentation 12/3/2013 31
- 32. OpenVRI • Video Remote Interpreting – service for the hard of hearing • Single developer (Nicholas Buchanan, hard of hearing himself) • Built it • To learn WebRTC • For his own use • To give a solution for others in his state • Free and open source for all 12/3/2013 32
- 33. FreeCRM • CRM solution – self hosted or SaaS • Added WebRTC to dial out to contacts • Integrated a Gateway to PSTN • Switched from Skype integration 12/3/2013 33
- 34. Vacasa Rentals • • • • • • “virtual” company with no offices Over 500 houses for vacation rent, in 6 US states Everything besides devices is on the “cloud” Integrated WebRTC instead of VoIP softphones Used Plivo Incoming calls routed by their own written logic to the relevant agent • Agents run WebRTC in browsers to receive calls 12/3/2013 34