The Social Web at UWGB (part 1 of 2)
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This short video discusses a YouTube video about a song called "What". It provides the URL to access the video and mentions that the video will show who is playing in it, but does not give any other details about the content of the video or song.
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The Social Web at UWGB (part 1 of 2)
- 26. Who’s playing
Editor's Notes
- Remember, unicorns don’t exist.
- Great question, long answer.
- First we need to answer, What is the web?
- The Internet was invented in Al Gore’s basement. It’s a huge network, of which, the Web is a piece, think anything you get to with a browser. The social web is the fun part of the web.
- The web is the telephone, created to send information. Not intended to be social.
- The social web is what happens when teenage girls discover the phone. What happens when people play and learn - Communities of people with ideas and opinions - Fun, powerful, helpful - Connecting, sharing - Similar likes, different area codes - Like college = place to learn and grow
- EMOTIONS are welcome - A place to vent when things go bad - Boast when things go good - Cry when things go really bad - Remain humble and thankful when things go really good
- A graphic of things that no longer exist, we’ve never touched, or will soon disappear… and facebook, twitter, and youtube. - CREDIT: http://www.briansolis.com
- Here’s the ones we’ve touched. - CREDIT: http://www.briansolis.com
- Google UWGB = social media is well represented - If they can google, they will find us. - Ifthey find us, they’ll find our social web presence - Sidenote: Want something added to Wikipedia = GO BACK TO YOUR OFFIC AND ADD IT (serious)
- 4 minute long video, read fast, goes quick(if you like Fatboy Slim, feel free to dance)http://www.youtube.com/watch?v=fpMZbT1tx2o
- ONLY reason social web works is because it’s intuitive. - Want to tweet. Invest 5 minutes at twitter.com - YOU are what makes it work.
- People want to vent, want to be heard. - Remember the social web is EMOTION - Easy to blame a brand/company, much more difficult to attack a person. - Making our brand social, makes it human.
- See the that means empathy in this case. Share your emotion, save the cheerleader, save the world…
- His Story
- I have a passion for the social web, so I began playing early on. - Off the clock, during Ghost Whisperer
- Before Facebook (Dec 2006 = UWGB.edu membership in the FB club) - Video podcast series (available on iTunes) - Allowed viewers to submit photos - Pin a map with hometown - Build community - Help create the show with a wiki (heavily inspired by the show with ze frank)
- Paula Ganyard and I ventured to San Francisco - (originally for the food and atmosphere, but something happened… we learned lots) - Zero to do with higher education, yet everything to do with higher educaiton - Web 2.0 is what we used to call the social web - Eye-opener
- 3.5 million post views in the past year - March spike = Women’s Basketball - 3400 likes - 769,043 = friends of fans = likeable is good, sharable is GREAT - Checking in = over 1000 (30 a day)
- Social web never sleeps (weekends – before 8am, after 5pm) - Ramped up in the past year – wider adoption in community
- Biggest success = #uwgb2015 hashtag (thanks to the Student Ambassadors)
- Nearly every department and office has stuck a toe in the water-some are swimming-some are sunning, waiting for the water to warm-everyone knows where the pool is located - NO LIFEGUARD ON DUTY (so you can run, and get hurt)
- Reply in unexpected ways. It makes it more fun. People like fun.
- Squirrel + Phoenix = Squenix or Phorrel? - PLEASE SEE PART TWO: http://www.slideshare.net/tsand/the-social-web-at-uwgb-part-2-of-2-10504846