Distributor of The Switch Beverage

1. A Healthy Alternative to Soda

2. The Switch
100% Juice ! 100% Carbonated ! 100% Vitamin C !
No Sugar Added ! No Artificial Colors ! No Preservatives !
A Brand New Category of Beverages:
• A hybrid of 100% juice and soda
• Bold taste and nutritional value of fortified juice
• Carbonated refreshment and adult appeal of a soda
Positioning:
For tweens, teens and young adults, The Switch is a great tasting
healthy alternative to soda
A phenomenal concept, an outstanding liquid:
• Once people try it they are hooked
• 8 out of 10 target consumers have top 2 box purchase interest after trying it!

3. The Switch is Superior
The Switch: Izze: Fizz Ed:
FLAVORS  Mainstream × Niche × Typical Juice
TASTE  Bold × Watery/Bitter × Watery/Bitter
 100% × 70% × 70%
JUICE
VITAMIN C  100% × 5% × 6%
The Competition Doesn’t Stack Up!!

4. Perfect for Schools
Soda Banned in Schools Nationally!!
• Trim can offers Healthier Beverage Alternative
– 100% Juice
– 100% RDA Vitamin C
– Smaller serving size
• AND…Students love The Switch!
“Performance on The Switch has been phenomenal!!
Switch is outselling Izze 2 to 1 because the kids prefer the taste.
The kids really like it!”
Matt Zalegowski
Food Service Director – Westport, CT

5. Updated USDA Food Guide
1 Can of The Switch = 1 fruit serving
Fruits
What foods are in the fruit group?
• Any fruit or 100% fruit juice counts as part of the fruit group**
** Source: USDA MyPyramid.gov

6. The Switch is Approved
Nutritional Information
The
Nutritional Information For Switch 8.3oz Carbonated 100% Juice
Per 8.3 oz
Serving % Juice Protein Carbs Calories Sugar Sodium Vit A Vit C Fiber Iron
(g) (g) (%DV) (g) (mg) (%DV) (%DV) (%DV) (%DV) (%DV)
Orange Tangerine 100% 0 36 12% 140 34 15 1% 20% 100% 0% 0%
Black Cherry 100% 0 35 12% 130 33 15 1% 0% 100% 0% 0%
Watermelon
Strawberry 100% 0 36 12% 140 35 15 1% 0% 100% 0% 0%
Grape 100% 0 33 11% 125 32 15 1% 0% 100% 0% 0%
Fruit Punch 100% 0 35 12% 140 34 15 1% 0% 100% 0% 0%
Kiwi Berry 100% 0 34 11% 135 33 15 1% 0% 100% 0% 0%
All 6 Products:
• Have USDA exemption and can be sold A LA CARTE or in VENDING!
• Are SB 965 compliant

7. The Switch Merchandising
Vending Graphics
Counter Top Coolers
Cooler Barrels

8. A Great Growth Opportunity
The Switch is a new beverage category:
• A hybrid of 100% juice and Soda
Tweens, Teens & Young Adults Love It:
• Full flavored bold taste of juice
• Carbonated refreshment of a soda
• A healthier choice that isn’t DIET
Mom and Legislators Approve:
• 100% Juice
• 100% Vitamin C
• The Switch is a healthier alternative to soda

9. USDA Exempt Letter

15. Switch Vending Graphics
The

16. Thank You!