One of the main strengths of WordPress CMS is SEO. Its has Search Engine friendly code and naturally it will do well. SEO is a big player in Online Marketing and is very relevant in Zimbabwe (three cases studies of real websites). I intend to inspire people to think about SEO and show the community how easy it can be achieved using free and paid tools in WordPress.

1. SEARCH ENGINE OPTIMIZATION
USING WORDPRESS WITH ZIMBABWEAN CASE STUDIES
Presented by Trust Nhokovedzo
Calmlock Web Design

2. WHAT IS SEO
Search Engine Optimization is a methodology of
strategies, techniques and tactics used to increase the
amount of visitors to a website by obtaining a high-
ranking placement in the search results page of a
search engine (SERP) – including but not limited to
Google, Bing, Yahoo.

3. WHY SEO?
Every good website must generate business.
SEO is one the ways to make sure that happens.

4. IS IT ONLY SEO?

5. DOES IT WORK IN ZIMBABWE?
 92% of searches in Zimbabwe done on Google
 I have made business in the past on year as new
player in the market leveraging on SEO?

6. CASE STUDY ONE: CALMLOCK WEB DESIGN - SALES
Calmlock is #2

7. HISTORY: CALMLOCK WEB DESIGN
New domain
Rebranding from Proweb Zimbabwe
November 2015

8. BENEFITS OF WORKING SEO
 New business
 Higher credibility
 Visibility
 Branding
 Cost effective – can be DIY

9. CASE STUDY TWO: MANNA SAFARI RESORTS - BRANDING

10. BENEFITS OF SEO - BRANDING
 Perceptions change when your business can be
found on Google
 Easy to find
 Removes ‘new business’ tag on your business

11. E-COMMERCE CASE STUDY: ANALYSIS
 Client prefers anonymity.
 It’s a popular online shopping platform in the
country
 Website was fully functional.

12. BENEFITS OF SEO
 Facts about your website
 Facts about your users
 Ongoing market research
 Competitor analysis
 Possible improvement pointers

13. E-COMMERCE CASE STUDY
 Home page redesign
 Website restructuring
 Checkout process redesign
 Blogging
 Strategic social media posts

14. SEO FOR WORDPRESS – FREE TOOLS
 Google Analytics
 Google Search Console
 Yoast Plugin
 All in One SEO
 Keyword Research Tool
 Google.co.zw
 Google Maps
 Google My Business

15. THE PROCESS
On Page SEO
 Titles
 Permalinks
 H Tags
 Image Optimization
 Broken links
 Indexing
Off Page SEO
 Social Media
 External links
On Page SEO
 Titles
 Permalinks
 H Tags
 Image Optimization
 Broken links
 Indexing
Off Page SEO
 Social Media
 External links

16. NEXT STEPS – LEARNING FURTHER
MOZ
Yoast
Podcasts – WordPress Weekly, Marketing School.

17. QUESTIONS