Infographic from the recent Clarity report on Marketing Agencies. Contact me for a copy of the full report.

1. Reflecting on Agencies’ Drive for Profits
sh
tim ows
e is onl
act y 70
ual % o ...leaving 7%
ly b f th
ille e
d...
of potential
revenue
uncollected
are
utilized
agency on client
hours work! ...Perhaps why
3 of 4 agencies have
a profit improvement initiative!
1,716
2 in3 2
tim in 3
e c ag Making up 1 year of the lost profits
on en means 1,716 more billable hours...
tro cie
l d s th
ra in
gs k
do lac T
wn k o ing
nt
Hmmmm...
pr f u I s
ofi co fits F rr
or
ts ac o ee
er pr
tt e
O nvoic
be rov R ting i
ink mp P orrec
th i ec
Only 3 in 10 agency systems 10 uld tim
in o en
d
provide alerts when work 6 w sp front office
%
goes over budget... 66
d.
tio g rs
ire
ec in ro
qu
rr rt Er
ns -
re
co epo ice
...and 7 in 10
Time Analysis Time Analysis Time Analysis Time Analysis Time Analysis
R vo
In
item 1 business relation 0.0% item 1 business relation 0.0% item 1 business relation 0.0% item 1 business relation 0.0% item 1 business relation 0.0%
item 2 business relation 0.0% item 2 business relation 0.0% item 2 business relation 0.0% item 2 business relation 0.0% item 2 business relation 0.0%
item 3 business relation 0.0% item 3 business relation 0.0% item 3 business relation 0.0% item 3 business relation 0.0% item 3 business relation 0.0%
item 4 business relation 0.0% item 4 business relation 0.0% item 4 business relation 0.0% item 4 business relation 0.0% item 4 business relation 0.0%
Only 1 in 3
item 5 business relation 0.0% item 5 business relation 0.0% item 5 business relation 0.0% item 5 business relation 0.0% item 5 business relation 0.0%
agencies lack systems
Time Analysis Time Analysis Time Analysis Time Analysis Time Analysis
reports that can connect the front
help to analyze time. office to the
item 1 business relation 0.0% item 1 business relation 0.0% item 1 business relation 0.0% item 1 business relation 0.0% item 1 business relation 0.0%
item 2 business relation 0.0% item 2 business relation 0.0% item 2 business relation 0.0% item 2 business relation 0.0% item 2 business relation 0.0%
item 3 business relation 0.0% item 3 business relation 0.0% item 3 business relation 0.0% item 3 business relation 0.0% item 3 business relation 0.0%
item 4 business relation 0.0% item 4 business relation 0.0% item 4 business relation 0.0% item 4 business relation 0.0% item 4 business relation 0.0%
item 5 business relation 0.0% item 5 business relation 0.0% item 5 business relation 0.0% item 5 business relation 0.0% item 5 business relation 0.0%
back office!
back office
Source: Deltek Clarity Agency Report 2012