2. TU Braunschweig
History
1745: The Collegium Carolinum, a new type of
educational institution between secon-
dary school and university, is established.
1878: The institute is renamed "Polytechnical
School".
1968: After the establishment of a faculty of humanities and social
sciences, the TH is renamed "Technische Universität" (TU).
2006: Establishment of TU9, an association of the nine leading
German universities of technology.
2009: Foundation of the "Niedersächsische Technische Hochschule"
(NTH). Its first base was in Braunschweig until 2010.
2009: Foundation of the Campus "Forschungsflughafen"
at the local airport.
About us – Institute of Marketing @ TU Braunschweig
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3. TU Braunschweig
Figures
1 University
6 Faculties
10 Central facilities
65 Study programmes
120 Institutes
1.900 Scientists
3.600 First semester students
3.750 University employees
17.500 Students
70.000.000 € in external funding
275.000.000 € in overall budget
About us – Institute of Marketing @ TU Braunschweig
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4. TU Braunschweig
International
1.600 international students from more than
100 countries study at the TU Braunschweig:
For this reason, the fraction of international
students is at 12%
The TU Braunschweig is optimally linked:
60 partner universities around the world
250 cooperations with European universities
(Erasmus)
Key exchange partners outside Europe are:
USA, Canada, South America, China & Japan
About us – Institute of Marketing @ TU Braunschweig
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5. TU Braunschweig
Faculties
Carl-Friedrich Gauß:
Mathematics
Computer Science
Social Sciences
Business Administration
Life Sciences
Architecture
Civil Engineering
Environmental Sciences
Mechanical Engineering
Electrical Engineering
Information Technology
Physics
Humanities & Educational Sciences
About us – Institute of Marketing @ TU Braunschweig
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6. Faculty 1 (Carl-Friedrich Gauß)
Department of Business Administration
Department of Business Administration, Legal Science & Economics
8 chairs at 6 institutes in the field of Business Administration
Marketing
The Institute of Marketing is headed by Prof. Fritz since 1992
Controlling & Accounting
Business Informatics
Business Management
Financial Management
Production Management
2 chairs in the field of Legal Science
2 chairs in Economics
About us – Institute of Marketing @ TU Braunschweig
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7. Institute of Marketing
Research
The Institute of Marketing currently employs a staff of 1 fully chaired
professor, 2 assistant professors, 4 research assistants, 5 student
assistants, 1 secretary and 8 visiting professors resp. lecturers and
runs research projects regarding the following topics:
Mobile marketing
Market research
B2B Marketing
Crossmedial marketing communication
Nanotechnology
Sustainability
Marketing controlling
Multi-Channel marketing
Consumer and customer behaviour
Corporate brand management
About us – Institute of Marketing @ TU Braunschweig
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8. Institute of Marketing
Research
The Institute of Marketing runs numerous Research and teaching
collaborations with both national and international partners:
University of Rhode Island, USA
University of Nebraska - Omaha, USA
Kyungpook National University, Korea
University of Surrey, United Kingdom
University of Vienna, Austria
Sofia University of Technology, Bulgaria
St. Petersburg State University of Economics, Russia
Institute of Marketing and Management, University of Hanover
Laboratory of Nano and Quantum Engineering, University of Hanover
Institute of Economic Policies, Karlsruhe Institute of Technology (KIT)
About us – Institute of Marketing @ TU Braunschweig
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9. Institute of Marketing
Education
The Institute of Marketing is involved in the teaching process of
several Bachelor, Master and expiring Diploma study programmes:
Industrial Engineering
Electrical Engineering
Mechanical Engineering
Civil Engineering
Business Informatics
Financial and Business Mathematics
Integrated Social Sciences
Media Sciences
Media Technology and Communication
Mobility and Transportation
Technology-oriented Management
About us – Institute of Marketing @ TU Braunschweig
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10. Institute of Marketing
Education
The Institute of Marketing offers a multitude of courses and mentoring:
Lectures
Basic Principles of Marketing
Internet Marketing and Electronic Commerce
Industrial Marketing
International Marketing
Consumer behaviour and Marketing research
Distribution Management
International Wiki Debate with the
University of Rhode Island, USA
Exercise courses
Seminar workshops
Examination theses
About us – Institute of Marketing @ TU Braunschweig
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11. Institute of Marketing
Services for Business Partners
The Institute of Marketing offers a variety of
market research services to business partners:
Studies regarding customer satisfaction and
customer loyalty
Controlling of communication activities
and actions, like e.g. events, online
commercials, advertising and direct mail
Analysis of degree of popularity,
brand image and awareness
Analysis of market potential
Analysis of customer and user behaviour
About us – Institute of Marketing @ TU Braunschweig
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12. Institute of Marketing
Business Partners (1/2)
Selected Business Partners:
Volkswagen AG,
Volkswagen Immobilien,
Volkswagen Financial Services
Bühler Germany GmbH
DIHAG – Deutsche Gießerei-
und Industrieholding AG
Melitta Haushaltsprodukte
GmbH & Co. KG
Krones AG
About us – Institute of Marketing @ TU Braunschweig
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13. Institute of Marketing
Business Partners (2/2)
New Yorker S.H.K. GmbH
Oeding Unternehmensgruppe
Otto Bock Healthcare
Braunschweiger Zeitung
SYMPATEC
fme AG
NORD/LB
Otto Beisheim Group
About us – Institute of Marketing @ TU Braunschweig
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14. Braunschweig
No. 1 Research Region in Europe
4 % of all inhabitants are employed in research or
aca-
demic institutions, a figure second to none in Europe.
Higher education institutions besides TU BS:
Braunschweig University of Art
Ostfalia University of Applied Sciences
TU Clausthal
Non-academic governmental research facilities:
National Research Centre for Aeronautics and Space
Federal Metrology and Calibration Institute
Federal Aviation Office
Helmholtz Centre for Infection Research
Fraunhofer Institute for Surface Engineering & Thin Films
Fraunhofer Institute for Wood Research
More than 50 companies with research departments:
i.a. VW AG, Siemens Transportation Systems, Salzgitter AG
About us – Institute of Marketing @ TU Braunschweig
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15. Braunschweig
City and Life Style
Residence of the historic
Duke Henry the Lion (12th century)
Second largest city in the federal state of
Lower Saxony
About 250.000 inhabitants
Important cultural and business centre
Historic city centre, long tradition
About us – Institute of Marketing @ TU Braunschweig
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