1. Going mobile By Tudor 7 Chaudhry, Hamid Henriksen, Anton Mashuk, Abdullah Rusmiyati Ustimenko, Artemiy Venkadasalam, V

2. What is mobile IT? Laptop and netbook computers Palmtop computers or personal digital assistants Mobile phones and 'smart phones’ Global positioning system (GPS) devices Wireless debit/credit card payment terminals www.businesslink.gov.uk

3. How businesses are reaching consumers through mobile applications

4. Please ask! 请 问 http://formspring.me/tudor7

5. Brief history 1946 – first mobile phone call 1983 – cellular networks appear 1997 – WAP 1998 –GPRS (2000 – EDGE, 2002 – HSPA) 2007 – iPhone 2009-2010 Android (WebOS and WM7)

6. What’s going on? 5,3B Mobile phone users by the end of 2010 (77% of the world population) A phone used not for voice half of the time 16,7B text messages per day In 2011 85% phones shipped globally will include a web browser IDC, Gartner, International Telecom Union

7. Keys Locked in the Car? Good reason to own a Mobile Phone: Call someone on your mobile phone Hold your mobile phone about a foot from your car door Have the other person at your home press the Unlock button

8. Killer apps Google Maps Twitter WhatsApp 0.facebook.com Amazon Remembers Foursquare Streetcar

9. What is mobile?

10. The next big thing iPhone 5 patent

12. Compuserve 1990s

13. AOL 1990s

14. www.bn.com 1990s

15. 27% e-book sales

16. Founded 1994

17. Online 1995

19. Free to download on 3G and/or WiFi

20. Taxed

21. 22% Market Share

22. November 2007

23. Free limited 3G/Whispernet

24. Untaxed… For now

26. Mobile library

27. Customizable

28. Reference Tools

29. Annotatable

30. 540 Free books

31. 2,000,000 books

32. Mobile library

33. Customizable

34. Lend Me

35. Reference Tools

36. Annotatable

38. Conclusions

39. Q&A Thanks for asking! Come back to the presentationat http://slideshare.net/tudor7 We’ll try to accommodate more questions viahttp://formspring.me/tudor7