Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Turkish Citrus Publishing with The National UAE

With The National UAE, one of the biggest publications in UAE, a supplement issued special for UAE business audience, explaining facts and information about Turkish Citrus

  • Inicia sesión para ver los comentarios

  • Sé el primero en recomendar esto

Turkish Citrus Publishing with The National UAE

  1. 1. WHY TURKISH CITRUS?CITRUS FRUITS ARE PRODUCED IN TURKEY WITH UTMOST CARE AND EXPORTED TO MANY COUNTRIES DUE TO THEIR SUPERIOR QUALITY AND TAST w w w .turkishcitrus. com INTERNATIONAL MEDIA In collaboration with the commercial department of The National Citrus Perfumes: The Choice of Top Stars T he fresh scents of lemon, bergamot, tangerine, grapefruit and orange with en- ergetic, refreshing, sweet and tangy notes add vital- ity and positive energy to your spirit. And you should never un- derestimate the power of per- fumes that capture the power of the sun in their notes. Perfumes that feature citrus notes exude a positive energy both to you and to everyone around you. This energy actually comes from a molecule called octanol, which is what is responsible for the cit- rus aroma. It is hard to claim that octanol is the only reason for the citrus aroma, however. These aromatic plants generally exude a combination of scents and octanol is but one of the molecules that gives its char- acteristic scent to citrus fruits like lemons. Oranges, grape- fruit, tangerines, bergamot or lemons… You can feel the re- freshing and delicious tastes of these solar fruits deep in your skin. Many world–famous stars are fans of citrus-scented per- fumes. You can also use citrus scents to enlighten and boost your spirit. Which famous stars use the same perfume you do and which beautiful star might inspire you? Amanda Seyfried uses Bv- lgari’s Unisex Green Tea per- fume. Italian bergamot, Tuni- sian bitter orange and Spanish Famous stars cannot keep their hands off their citrus perfumes… Get ready to walk through the favourite choices of stars who charm and enchant people with their beauty orange blossom are among the diverse notes of this perfume, which captures the clean and fresh aroma of green tea and orange. This perfume’s exqui- site scent will add vitality and freshness to your life. Chanel is a popular favourite… Rita Ora is a devout Chanel fan, too. Chanel Chance’s sweet and spicy scent will turn heads with its high notes such as brilliant pink pep- per, pineapple, and lemon. Em- ma Stone is another Chanel fan! Emma’s first choice among Chanel perfumes is Chanel GAR- DÉNIA, which captures the com- bination of jasmine, orange blos- som, patchouli, sandalwood and musk in a single bottle. In- troduced in 1925 as a timeless flowery scent, this perfume is a perfect choice for you. If the sweet and delicious tangerine is among your favourite citrus fruits, then you can should inspi- ration from Blake Lively. This fa- mous actress loves to wear The Beat by Burberry, which com- bines bergamot, tangerine and other flowery notes. Gucci’s Flora starts with cit- rus notes and peaks with the scents of peonies, roses, osman- thus blossoms, and pink pepper! Julianne Hough can hardly get enough of this perfume, which has an elegant and light aroma. Each scent embodies a character in essence. In other words, the scents you choose reflect your character. Ü Amanda Seyfried LEMONS, ORANGES, GRAPEFRUITS, TANGERINES... THEY ALL GROW ABUNDANTLY IN TURKEY. LET’S GIVE THEM A CLOSER LOOK GET TO KNOW TURKISH CITRUS FRUITS
  2. 2. NOVEMBER 2016 02 Headquarters: Rue de la Mercerie 12 CH-1003 Lausanne, Switzerland. Tel: +41 21 311 64 84 Turkey Contact: Tekfen Tower Kat.8 Buyukdere Cad. No.209 4.Levent 34394 Istanbul, Turkey. Tel: +90 212 371 84 44 UAE Contact: Emirates Towers Level.41, Sheikh Zayed Road, PO Box 31303, Dubai, UAE. Tel: +971 4 313 28 21 Russia Contact: The Russian Federation, Moscow, MIBC “Moscow City”, Presnenskaya Embankment 12, Federation “East” Tower, 29-th floor, office A30. Tel: +7 495 374 7972 Germany Contact: Axel Springer Strasse 65, 10888 Berlin Deutschland, Tel: +49 30 2591 – 73895 Benelux Contact: Banier 26, 5282GD Boxtel, The Netherlands, Tel: +31 683 777 20 1 USA Contact: 104 West 40th Street, 5th Floor New York, NY 10018, Tel: +1 646 942 8229 **All materials strictly copyright and all rights are reserved.Creatively cooperated with Day Dreamers Ltd. Board Member Jacques Pasche Publishing Director Mehmet Aktop General Coordinator M. Onur Taysu Deputy General Coordinator İsmail Burhanoglu Director Bernard Jahrmann Editor Basak Naz Simsek Handan Acan Tugba Kaya Anastasia Gorlova Designer Arzu Kaya Contributing Journalists Alex Bruce Arno Maierbrugger Alistair Crighton Jared Kimball Regional Coordinator Banu Zeynep Kotan Advertising Group Coordinator Tunc Altinbas Strategic Partnerships Manager Irem Gokdeniz International Media Coordinator Sergey Shevchenko International Media Adviser Marilyn Pinto, Yatin Singh www.gcmediagroup.com S pecific climatic conditions and produced and will be trans- ported to other parts of the country to fol- low up the logistics of the remaining fruit and veg- etable producers who are the most important task of the country. Turkey con- sists of regions inhabited by very different climate, and this raises a high lev- el of diversity of agricultur- al products. For example, the Mediterranean coast of the Mediterranean cli- mate is seen grown logis- tics of products such as or- ange and lemon are among the most important of lo- gistics. the healthy and the transport and storage con- ditions on the quality of the food, our most basic needs is very important. Turkey’s exports of citrus fruits and vegetables it has an important place. Vege- tables Turkey logisticians showing sensitivity about all kinds of fruit logistics, summer and winter set Termoking +4 degrees in the fresh fruit and vegeta- bles logistics vehicles with the system, natural vege- tables and fruits are deliv- ered to consumers quality. Especially in the cultivation of citrus in the world, with many suitable climatic and ecological conditions, Tur- key, International citrus lo- gistics in the health trove of fruit in the transport and storage process un- til it reaches the consum- er from production are also working seriously to ensure keeping accurate degree. Citrus, which has an impor- tant place in the production and export of Turkey, there are 84.2% of citrus produc- tion in the Mediterranean region. The Mediterrane- an and the Aegean region, the citrus fruits are grown in coastal areas, after the apples and grapes grown and also is one of the most exports of fruit. When the commercial point of view in the world and in Turkey, or- anges, lemons, mandarins and grapefruit production are becoming one of the most wild species. In Turkey, citrus groves covers an area of ​​approx- imately 127 342 hectares and the main production centers, lemon produc- tion 81% of of 95.6% of the grapefruit production, 53% of orange production, which occurred in 72.2% of tange- rine production Cukurova, Mersin, Adana and Hatay is located in the region. Hy- persensitivity is shown in refrigerated storage and production of quality fruit. Each fruit can be stored at a certain temperature and the relative humidity comes the best way. In fact, the optimum storage re- quest of the same fruit va- rieties are grown and can vary depending on environ- mental conditions. If you provide optimum condi- tions provided how well the storage of fruits and vegeta- bles but each has the abil- ity to withstand a certain time. At the end of this pe- riod of time specific to each product, stored product, it loses quality quickly and completely broken. In cold storage, fruit is a limited service life, the most impor- tant factor in cold storage, the storage temperature. As a general principle, the stor- age temperature, storage of the fruit or vegetable has a freezing point above 1-2 ° C. Thus, cold storage re- mains alive and fresh fruit are kept at the proper tem- perature without freezing. Especially in the cold stor- age of fruits hygiene stand- ards are maintained at the highest level, storage areas are controlled by food engi- neers regularly. Ü The importance of logistics in terms of healthy consumption of fruits and vegetables is great. Especially the citrus fruit storage, handling and precision of a delicate position because of the heat T raders and w h o l e s a l e r s readily buy these goods – which include oranges, tangerines and mandarins, lemons, pome- los and grapefruits – and pass them on to markets and fruit shops in the UAE, where they are presented to their best advantage. To put it into perspec- tive, Turkey exported around 3.8 million met- ric tonnes of citrus in the 2015/2016 harvest season, with lemons represent- ing 38 per cent of the total amount of exported citrus, followed by oranges (32 per cent), grapefruit and pomelos (29 per cent) and mandarins (1 per cent), ac- cording to Turkey’s Medi- terranean Exporters Asso- ciation (AKIB). Traditionally, Russia is Turkey’s most important export destinations with 20 per cent of total orange exports and almost half of the total mandarin exports going there, but the Middle East is catching up. Besides the UAE, in the Middle East Saudi Arabia, Kuwait and Iraq are the largest import- ers of Turkish citrus, led by oranges and lemons, AKIB data shows. Of late, the Middle East’s share of total exports has increased as Turkish trad- ers shifted focus to make up for lost exports to Rus- sia during an almost one- year-long import ban owing to political compli- cations, which was recent- ly lifted. Currently, exporters and the Turkish government are in talks with various countries in the Middle East in order to foster ties in citrus trade. One of the initiatives is the Turkish Citrus Promotion Group, which is aiming to increase the domestic and interna- tional demand for Turk- ish citrus, and strengthen the status of the sector in existing markets by high- lighting the ‘Product of Turkey’ brand. It has also been working to find alter- native markets, and visited the UAE earlier this year and held meetings in Abu Dhabi and Dubai, with vis- its to wholesale fruit and vegetable market halls in both emirates. “The UAE is a long-term important partner for Tur- key and the Turkish Cit- rus Promotion Group,” said the association’s Chair- man Ali Kavak. “We have been holding meetings with leading regional sec- tor representatives, and additional meetings have been organised with im- portant retail companies and chain stores in order to discuss the citrus trade and the regional parame- ters of the industry.” From feedback during the visit, the group found that the image of Turk- ish citrus was remarka- bly positive, particular- ly in terms of quality and pricing. This makes fur- ther expansion of Turk- ish citrus export activities to the UAE highly likely, even more so as improve- ments are made in the ar- eas of logistics and trans- port planning, and Turkey is preparing to create more regional trade bases in the UAE and beyond. With regard to citrus prices, Turkey’s exporters strive to keep them com- petitive as price is seen as the most effective varia- ble. Offering lower prices at the same or even higher quality level than its main competitors in the Middle East citrus export market – namely Spain, Cyprus, Greece, Egypt, Morocco and South Africa – gives Turkey a definite competi- tive edge. This is combined with the UAE’s trade reg- ulations and a favourable customs regime, making the UAE predestined as a trading and re-export hub for Turkish citrus. Ü Turkey is one of the major citrus exporters in the world, and enjoys a long-lasting trade relationship in these fruits with the United Arab Emirates, where they are traditionally in high demand Real zest for Turkish citrus in the UAE TURKEY’S EXPORTERS STRIVE TO KEEP CITRUS PRICES COMPETITIVE AS THEY ARE THE MOST EFFECTIVE VARIABLE. THE IMPORTANCE OF LOGISTICS CITRUS FRUITS www.turkishcitrus.com PLACE IN CITRUS EXPORTS 1,536,737 tons of citrus exports to Turkey in 2015 and has 842 million dollars. According to the kinds of details related to exports: 568 259 tons of fine crustaceans, 476 656 tonnes of lemons, oranges and 336 215 tons it was realized as 115 581 tons of grapefruit. Turkey exported around 3.8 million metric tonnes of citrus in the 2015/2016 harvest season Especially in the cold storage of fruits hygiene standards are maintained at the highest level, storage areas are controlled by food engineers regularly.
  3. 3. 03NOVEMBER 2016 www.turkishcitrus.com Citrus fruits are an overlooked powerhouse when it comes to their skins. Orange peel is one of those products with a plethora of surprising uses. It’s used in food production, the cosmetic as well as pharmaceutical industries, and might even be competition for fossil fuel-based plastics Orange Peel – a New Export Product for Turkey’ Citrus Fruit Growers THE MAJOR COMPETITIVE ADVANTAGE OF TURKISH CITRUS LIES IN THE HIGH QUALITY OF THE COUNTRY’S PRODUCTS. Turkey is a key player in global citrus production. In line with the principle of always aiming higher, the country's excellent performance in citrus production increases every year. The Turkish Citrus Promotion Group is one of the top influencers in this achievement High Production, Superior Quality T urkish citrus fruits are superior in taste and quality. There- fore, they are much in demand around the world. The industry is worth nearly $1 billion based on an av- erage annual production of 3.5 million tons. One-third of this large volume is exported. Ali Kavak, the president of Turkish Citrus Promotion Group (NTG), answers our questıons concern- ing the industry. Could you please tell us a lit- tle bit about the most impor- tant figure in Turkey’s citrus industry, the Turkish Citrus Promotion Group (NTG)? The Citrus Promotion Group was founded by the Ministry of Economy in 2007 to increase foreign and local demand of citrus products. The main pur- pose of the Group is to boost the consumption of Turkish citrus fruits and improve consumer habits by promoting the quali- ty and nutritional superiorities of these fruits in Turkey and abroad. I can easily say that the major competitive advantage of Turkish citrus lies in the high quality of our products. Since our inception, we have con- ducted activities to ensure that our high-quality products are promoted on the internation- al market and to increase the consumption of Turkish citrus fruits around the world. And we will continue to do so. The United Arab Emirates stand out as one of Turkey’s emerging partners in citrus exports. How was last year in terms of the relations be- tween the two countries? The United Arab Emirates market is very important to us; one of our main goals is to fur- ther improve our existing pres- ence there. Last year was very promising in terms of overall exports. We exported 1.5 mil- lion tons of citrus fruits, valued at $842 million. Exports to the United Arab Emirates ranked 11th in Turkey’s total exports. This ranking is an indica- tion of the improving relations between the two countries. Throughout 2015, we exported a total of $8.1 million worth of citrus to the United Arab Emir- ates. We hope to export more Turkish citrus to the region in the coming period. Can you give us an overview of Turkish citrus? What are your plans for the future as the Chairman of TCPG? The year 2015 was a produc- tive period in terms of Turkey’s citrus harvest; tangerines ac- counted for 37 percent of our total exports while lemons fol- lowed at 31 percent, oranges at W hat do the Turkish Ri- vera, the Ger- man chemi- cal industry, essential oil refinery and many delicacies used in food prepa- ration have in common? You guessed it, oranges and their skin! Orange peel, often con- 22 percent, and grapefruits at 10 percent. We have no diffi- culties in production. Each year we produce citrus fruits regu- larly and abundantly, and we are always able to meet the de- mand. As you know, our main goal at TCPG is to increase the consumption of Turkish citrus fruits within the country and to complete our “Made in Turkey” branding initiative abroad. We also aim to ensure stability in foreign demand, prices, and competition by speeding up our marketing and promotional ac- tivities. Ü sidered a food by-product, in- deed a waste product, has a surprisingly wide range of us- es and is therefore in high de- mand in citrus-fruit producing countries as well as the global market. A sun-soaked little helper When you think of citrus THE SECRET TO SUCCESS IS THROUGH HARD WORK Our efforts are not only about the promotion of Turkish citrus fruits. We carry on activities that improve the quality of our products and minimize losses. To that end, we are carefully following and implementing innovations in all areas, from production and packaging to scientific research and R&D activities. Our producers ensure timely harvesting at the highest quality. Once harvested, the product is protected from damage and properly packaged. The most up-to-date methods of processing and packaging guarantee that our products stay in storage no longer than they should, and are ready for timely delivery to consumers. Thanks to these efforts, our loyal consumers can enjoy Turkish citrus fruits all year round. fruits, you inevitably think of the sun as they are grown in sun-soaked places like Spain, Italy, Greece Florida and Tur- key to name but a few. Turkey, in fact, is one of the global play- ers in the citrus fruit market. Grapefruits and, now even, Ki- wis from the Mersin and Adana regions. Oranges from Antalya and the world-famous Bodrum tangerines. All of them filled with the energy of the Medi- terranean sun that powers up these little helpers with vita- mins and minerals, gives them their unmistakable aroma, and allows them to develop a skin full of essential oils. And be- cause this inconspicuous fruits packs such a punch, it is in high demand from industry and consumers around the globe. Turkey’s citrus fruit market Turkey produces a wide range of citrus fruits, from oranges to grapefruits, and now even ki- wis. Most of the production takes place along the Mediterrane- an coast and in total Turkey’s global market share is around 4%. The main export destina- tions are Iran and Russia, but also E.U. countries such as Ger- many or the U.K.. Turkey’s citrus treasures are in high demand globally, but not all exports are destined for supermarkets and direct consumption. More of- ten than not, oranges and lem- ons are being purchase for uses other than culinary ones. They end up in the factories of indus- tries that, on the face of it, have no connection with citrus fruits. A Bringer of Health Industrial uses of citrus fruits often focus on the peel of the fruits, rather than the fruit it- self. The skin that encases an orange or a lemon contains as many vitamins and minerals as the fruit itself, and it lends it- self better to industrial process- es. The pharmaceutical industry, for example, processes a large amount of orange peel in the ex- traction of vitamins and min- erals for the production of food supplements and drugs. Phyto- nutrients and flavonoids found in the skin of oranges and lem- ons are known for their anti-in- flammatory properties and are therefore also of high interest to the pharmaceutical industry. In fact, more than one serious sci- entific study has shown that us- ing orange peel in cosmetic or pharmaceutical products can bring significant benefits. Even Cleopatra is believed to have used orange peel as a skin scrub. Traditional Chinese medicine has also long since used orange peel as a drug of choice to fight off viral infections and to com- bat digestive problems. More re- cent experiences have shown or- ange peel to aid the lowering of bad cholesterol. Therapists rely on the scent of the essential oils extracted from the skin of citrus fruit in the treatment of their pa- tients with depression, especial- ly those with Seasonal Affective Disorder. And all these industrial and medical uses of orange peel mean a drive in demand. But this is not all. Plastics made from Orange and Lemon Peel The casing of your future smartphone could soon be made of plastics not derived from fos- sil fuels but from oils distilled from the skins of oranges and lemons. Research work done at the University of York in the U.K. suggests that the compound ‘limonene’ found in the skins of citrus fruit could be used in the production of organic poly- mers. A colourless hydrocarbon known as ‘C₁₀H₁₆’ can be won from orange peel in a fairly sim- ple industrial distillation pro- cess. This hydrocarbon can then be turned into organic polyure- thanes which form the basis of the plastics used in most indus- trial production. The good news here is that the raw material for this compound is complete- ly renewable, i.e. citrus fruit, and that this opens up a whole new market for the likes of fruit juice makers in Turkey and elsewhere as they can now sell on the peel of the oranges used in their pro- duction rather than throwing them away. Your Food is Orange Speaking of fruit juice mak- ers, they are only the most ob- vious sector of the food indus- try that uses citrus fruits in their products. Many processed foods use ascorbic acid as an antioxidant agent to increase shelf life; and this compound is usually produced from orange peel rather than the fresh fruit. In addition to this, the essential oils contained in the skin of or- anges and lemons are added to food or cosmetic products for their aromatic properties. And then again, sometimes orange peel is simply boiled in sug- ar and then dipped in choco- late to make a delicious treat. Plenty of uses indeed for what started out as a food by-prod- uct most people and compa- nies would throw away without second thought. A product in- deed that could become a new export champion for the Turk- ish citrus fruit industry as the demand for it is set to grow. Ü INDUSTRIAL USES OF CITRUS FRUITS OFTEN FOCUS ON THE PEEL OF THE FRUITS, RATHER THAN THE FRUIT ITSELF Turkish Citrus Promotion Group (NTG) aims also to ensure stability in foreign demand, prices, and competition.
  4. 4. NOVEMBER 2016 04 W ho doesn’t like citrus? Fruit grown in the Mediter- ranean sun for centuries is beloved by everyone and consumed around the world. Coloured by the warm Turkish sun in the winter and year-round, ours are the world’s favourite fruits. Superior quality and taste Turkish citrus fruits, superior in taste and quality, are highly desirable in many countries. The Turkish citrus industry produc- es a large volume of fruit. Its annual yield averages 3.5 million tons and is worth nearly $1 billion. One-third of the high quali- ty citrus fruits produced in this country is exported. In 2015, 1.5 million tons of citrus worth $842 million was exported around the world. In addition to Turkey’s geographical and ecological advan- tages, our attentive production process also has an important role in citrus export. Fruit that leaves Turkey is subject to numerous controls. It is shipped to markets abroad only under the right con- ditions and delivered as soon as possible to preserve freshness. United Arab Emirates Turkey’s citrus exports reached a total trade volume of $842 million in 2015. The United Arab Emirates ranked eleventh in im- port with a 2 percent share. The previous year, the country imported 13,400 tons of citrus fruit from Turkey, worth $8.1 million. From January, 2015 through August, 2016, the U.A.E. went from the eleventh to ninth place. These numbers show how much the United Arab Emirates enjoys con- suming citrus fruits grown in Turkey. But why does the United Arab Emirates think Turkish citrus is superior? Flavour, freshness, and qual- ity are the primary factors. Many countries pre- fer the high quality of naturally grown Turkish citrus and appreciate the many health benefits these fruits provide. Citrus fruit cultivation in the Mediterranean region of Turkey has a long history, dating back to ancient times. Our highly developed citrus industry plays an important role in the Turkish economy. Top quality Turkish citrus fruits are pro- duced in abundance thanks to extensive high-tech agricultural production methods. All these factors combine to make Turkey one of the world’s most important players in the citrus industry. Ü WHY TURKISH CITRUS? Citrus fruits are produced in Turkey with utmost care and exported to many countries due to their superior quality and taste Lemons, oranges, grapefruits, tangerines... They all grow abundantly in Turkey. Let’s give them a closer look Turkish citrus fruits are produced in abundance without ever compromising on quality thanks to their vast high-tech agricultural production areas. This is why Turkey is one of the most preferred regions of the world in terms of citrus production and trade Get to know Turkish citrus fruits The only address for citrus fruits C itrus is an important fruit group with many health benefits. It makes up half of Turkey’s fresh fruit and vegetable exports; production and export are on the rise every year. It would not be wrong to say that it is the world’s most cultivated and consumed fruit group. Turkey’s cit- rus industry stands out with near- ly 4million tons in production and $842 million in exports. When we consider the unique natural fla- vours and high quality of Turk- ish fruits, we can understand why one-third of citrus produc- tion is dedicated to exports. Cit- rus orchards in Turkey cover a to- tal area of approximately 315,000 acres. So, what kinds of fruits do Turkey’s citrus industry produce? Fruit belonging to the genus Citrus is extremely beneficial in terms of human health. These fruits, some- times called “vitamin bombs,” can be consumed fresh or as juice. In addition to their fruits, their skins, leaves, or flowers can also be used. Dozens of Varieties Turkey produces six kinds of lemons, the sourest of all the citrus fruits. Among them is the Inter- donato lemon, with its long, large cylindrical fruit. Another lemon variety is the Kütdiken. This thick- skinned fruit is the oldest variety of lemon produced in Turkey. Its suitability for long storage means it can be harvested from Novem- ber until February. Known as the “stored lemon,” this product can keep for up to nine months when properly harvested, packaged, and stored. Kütdiken lemons are pro- duced in the Mediterranean region of Turkey, especially in Mersin and Hatay, and stored in the natural caves of Cappadocia. Other com- mon lemon varieties include Yedi- veren, Lamas, Eureka and so on. What about oranges? The Wash- ington navel is the oldest known navel orange variety in the Medi- terranean region. It is the most in- demand type of orange. Sold for fresh consumption, its rind can be peeled off very easily. Other vari- eties of oranges include Valencia, Navelina, and Jaffa. Among the grapefruits produced in Turkey are the red, pink, white, and Rio Red varieties. One of the most popular citrus fruits is the tangerine, with more than 10 varieties common- ly produced in Turkey. One of Tur- key’s most exported types of tange- rines is the Owari Satsuma. Citrus brings a significant amount of for- eign currency into Turkey. Its prop- erties are very beneficial to human health, not just because it is rich in vitamin C, but also because of its vitamin B, potassium, calcium, and magnesium content. Thanks to their nutritional value, citrus fruits have many scientifically proven benefits, from preventing cancer and cleaning blood to strengthen- ing the liver and clearing the skin. Drinking a glass of orange juice at breakfast is an ideal way to start the day. It provides energy and pre- vents many diseases. Ü A CENTURIES-OLD TRADITION Many measures are taken to ensure that Turkey’s abundant citrus- growing tradition continues every year without compromising quality. Every day, innovative improvements are made to the industry’s production methods, packaging techniques, and R&D. Timely harvesting ensures the highest quality of citrus fruit. Once harvested, the product is protected from damage and properly packaged. CITRUS FRUIT CULTIVATION IN TURKEY HAS A LONG HISTORY. TURKEY IS THE PLACE TO BUY CITRUS FRUIT Citrus loves the Turkish soil, and Turkish farmers love citrus fruits. Citrus is one of the most widely-grown agricultural products in Turkey. It has a special place in Turkish cuisine, enjoyed fresh or in jams, marmalades, sauces, and more. Moreover, Turkey is a major citrus supplier for the rest of the world, with fruits that bear the appealing colours of the year-round sun. The United Arab Emirates is one of the largest consumers of Turkish citrus in the world. U.A.E. consumers simply love their Turkish citrus fruits! $842 Turkey’s total citrus exports amounted to $842 million in 2015. MILLION $299 Turkey exported $299 million worth of tangerines to the world in 2015. MILLION 22,300Turkey exported 22,300 tons of citrus fruits to the U.A.E. in 2015. TONS 127,342Citrus orchards in Turkey cover a total area of approximately 315,000 acres. $8.1Turkey exported $8.1 million worth of citrus fruits to the U.A.E. in 2015.MILLION 35% Share of lemon exports in Turkey’s 2015 total citrus exports. 2%Turkey ships 2 percent of its citrus exports to the UAE. 11thTurkish citrus exports to Saudi Arabia amounted to $8.1 million, ranking in at 11th place. 20 Share of orange exports in Turkey’s 2015 total citrus exports. PERCENT Turkish citrus fruits, superior in taste and quality, are highly desirable in many countries. The Turkish citrus industry produces a large volume of fruit.
  5. 5. NOVEMBER 2016 www.turkishcitrus.com 05 T he citrus family also contains tangerines, limes and pomelos. Bursting with juicy goodness, citrus fruits are both beautiful to look at and delicious to eat, full of refreshing tastes while also pack- ing a massive punch of vitamins to boot. Turkey has long been known as one of the best producers of citrus fruits in the world. The climate and the fertile lands of Turkey make it the perfect place for growing and cultivating citrus fruits of all kinds. Let’s take a look at why citrus fruits are so well-loved by so many. The health benefits Citrus fruits contain flavonoids and studies have shown that citrus flavonoids may improve blood circulation through major coronary arteries, reduce the oxi- dation of LDL cholesterol (the ‘bad’ kind of cholesterol) and therefore cuts down the likelihood of plaque forming in arteries. Citrus fruits are also your one-stop shop for calcium, iron, magnesium, fiber and potassium - in fact they contain more po- tassium than apples or grapes! We all kow that Vitamin C is necessary to help us fight off colds and flu but it is actually much more important than only that. Vitamin C is a powerful antioxidant. Antioxidants are substances that inhib- it oxidation and remove potentially dam- aging oxidizing agents from the body and help protect the body from damaging free radicals. Antioxidants have other health THE TROPICAL JEWELS OF THE MEDITERRANEAN Eureka, Rio Red, Nova, Washington Navel. With names like these you would be forgiven for thinking we were talking about something far more exotic than citrus fruits and yet these are the glorious names of only some examples of lemons, grapefruits, mandarins and oranges Just like Cinderella, orange peel is one of those things that, once you’ve discovered their true worth, you won’t be able to live without. Orange peel is a food superstar that came from the shadows, overlooked and underappreciated. But no more! Orange Peel – the Cinderella of Foodstuffs benefits too. The antioxidants in lemon juice, for example, can help to reduce the appearance of blemishes, scars, age spots, and wrinkles and can be used on the skin at night (not during the day) if mixed with carrier oils such as jojoba, coconut oil or olive oil. Vitamin B6, which has many functions in the body, is also found in citrus fruits. “Vitamin B6 helps a lot of the systems in your body function,” says Dee Sandquist, MS, RD, CD, a spokesperson for the Amer- ican Dietetic Association. “It is important for cardiovascular, digestive, immune, muscular, and nervous system function. It is one of the vitamins that are behind the scenes.” It is widely believed that lemon juice can encourge a healthy digestive system by making the toxins in your digestive tract looser and therefore more easily ex- punged from the body. At the same time, it helps to alleviate heartburn, wind, and bloating. It is also said that lemons stimu- late enzyme activity which means that as well as being delicious they are also ac- tively helping your liver cleanse itself and in turn your whole body. With all of these health benefits how can anyone not want to go out straight away and stock up on all the citrus fruits they can find? Winter is just around the corner, the cold and flu season hot on its heels, so get your taste- buds tingling, olfactory senses zinging and your immune system fighting fit with these juicy gems from Turkey. Ü W hat do the Turkish Ri- vera, Ger- man Christ- mas food, an aromatic scent in your kitchen, your next BBQ, as well as ways to brighten your skin and, maybe, even to low- er bad cholesterol and fight depression have in com- mon? You guessed it, orange peel! Orange peel, a food by- product really; because, af- ter all, we usually just peel our oranges or tangerines, eat the flesh of our grapefruits, squeeze the juice out of our lemons and discard the skins without second thought. Well, this has to stop! Orange peel is a treasure, and not something for the trash can. A sun-soaked little helper When you think of citrus fruits, you inevitably think of the sun, the sea and holi- day. Because, after all, where do most of these little delica- cies come from? Sun-soaked places, of course: Spain, Ita- ly, Greece Florida and Turkey to name but a few! Turkey, in fact, is not only one of the world’s most popular tourist destinations, but also one of the global players in the cit- rus fruit market. Grapefruits and, now even, Kiwis from the Mersin and Adana re- gions. Oranges from Antalya and the world-famous Bod- rum tangerines. All of them chock-full with the energy of the Mediterranean sun that kisses the shores of Asia Mi- nor for over 300 days per year. And it’s this sun which pow- ers up our little friends with vitamins, and minerals, gives them taste and makes them an unmissable addition to any healthy diet. But after we’ve let our pal- ates savour the sweet aroma of that plum and juicy orange or have added zest to our sal- ads by sprinkling them wish freshly squeezed lemon juice, what do we do with the skin protecting our little help- ers? One thing, we certainly shouldn’t do, is to throw them out. And here is why: Combine them with other things to create an explosion of flavours. What is German Christ- mas famous for? Well, snow, fairy tales, the Christmas tree, markets, gingerbread and that weird but wonderful hot mulled wine they drink while standing around outside ta- bles in sub-zero tempera- tures. But did you know that the last two things wouldn’t be half as tasty without the help of orange peel? The age- old recipe for German ginger- bread, known as ‘Lebkuchen’, doesn’t contain even a trace of ginger but lots of candied orange peel. It’s added to off- set the pungent flavour of the cocktail of spices that is used to make these delicacies with a zesty, yet sweet note. And the same is true for the hot mulled wine, aka ‘Glüh- wein’ - literally ‘glowing wine’ - which is drunk by Germans around Christmas time: a va- riety of choice red wines is re- inforced with spices ranging from cinnamon and cloves to ginger. Then this mixture is heated slowly with the addi- tion of lemon or orange zest. Some like the taste of it, oth- ers disagree, but one thing is for sure: it smells like heaven! And smells lead us to yet an- other use of orange peel. The smell of a citrus grove in your home Sometimes that kitch- en or bathroom just has this weird, unidentifiable smell which doesn’t go away how- ever much we scrub the floor and wipe down the kitchen cabinets with our supermar- ket-bought cleaning prod- ucts. But help is at hand, and it’s completely organic: vine- gar infused with orange peel! It’s true vinegar by itself of- ten has an uncomfortable smell, even though it is a po- tent cleaning and anti-bacte- rial agent. Speaking of health… Orange peel has been shown to have some serious health benefits. Cleopatra is believed to have used orange peel as a skin scrub. And who would argue with the Queen of Egypt? Traditional Chinese medicine has also long since used orange peel as a drug of choice to fight off viral infec- tions and to combat digestive problems. More recent expe- riences have shown orange peel to aid the lowering of bad cholesterol. And therapist re- ly on the scent of citric fruit in the treatment of their patients with depression, especially those with Seasonal Affective Disorder. Ü WHEN YOU THINK OF CITRUS FRUITS, YOU INEVITABLY THINK OF THE SUN, THE SEA AND HOLIDAY As a Mediterranean country surrounded by sea on three sides, Turkey’s weather conditions are ideal for citrus production The climate of Turkey make it the perfect place for growing and cultivating. O ne of the food groups you should to eat every day for an adequate and balanced di- et is fruits and vegetables. This is actually common knowledge. But many national and inter- national organizations—par- ticularly the World Health Or- ganization (WHO) and the Food and Agriculture Organ- ization (FAO)—feel it’s neces- sary to reinforce this fact con- stantly. In recent years, people have begun to think that recov- From iron deficiency, PMS, and pregnancy to menopause, weight management, and breast cancer prevention... Citrus is irreplaceable for women’s health Citrus fruit and women’s health CITRUS SHOULD BE CONSUMED FRESH • When purchasing fruit, make sure it’s not crushed or rotting. Store it in a cool place, and most importantly, consume it as soon as it is cut or squeezed. • Vitamin C is very important in combating infection and preventing the development of cancer. Be sure to pay attention to your diet before you get sick, not after. Consuming citrus fruit regularly is one of the most helpful ways to get an adequate amount of vitamin C. ery from illness is not possible without medication. However, if the immune system is protect- ed and supported, none of that would be necessary. Medication should come primarily from nature and natural foods. This means the fruits, vegetables, and yogurt you eat and the wa- ter you drink are your medicine. The right foods, consumed in the correct amounts, strength- en the immune system The im- mune system protects the body against illness by destroying germs and diseases. A compro- mised system cannot fight these foreign bodies. The experts rec- ommend that everyone con- sume fruits and vegetables in season. Citrus fruit offers im- mune-enhancing qualities, es- pecially in winter. Health is very important for everyone. Wom- en in particular need to pay at- tention to their bodies during pregnancy, menstruation, men- opause, and when infections oc- cur. For example, the menstru- al period is quite a difficult time for some women. There are sev- eral points to consider to make those days easier and more pos- itive.During the menstrual peri- od, women’s levels of iron, mag- nesium, and vitamin B6 become depleted. Therefore, red meat, eggs, chicken, and fish should be consumed during menstrua- tion. Lean red meat is preferred for its higher iron content. Be- cause vitamin C increases the absorption of iron, there are the benefits to drinking a glass of freshly squeezed orange juice, rich in vitamin C, with red meat, poultry, and eggs. Menopause is an important milestone in the life of a woman entering mid- dle age. This is a time when bone density becomes a con- cern. Fruit can help strengthen the bones. For optimal nutrition, the experts recommend that women consume mainly cit- rus fruits, grains, soybeans, fava beans, and greens such as wa- tercress, arugula, and parsley. Resist Diseases Citrus is a great source of vi- tamins and minerals. The FAO points to the nutritional benefit of citrus fruit, which is rich with carbohydrates, fibre, potassium, folate, calcium, thiamine, nia- cin, phosphorus, magnesium, copper, riboflavin, pantothenic acid, and various phytochemi- cals. Scientific evidence proves that adequate citrus consump- tion may lower the risks of can- cer, miscarriage, anaemia, and cataracts. Research suggest that lemonoid, a substance found in the peels of lemon, orange and grapefruit, may prevent the for- mation of breast cancer. There- fore, women would benefit from including citrus fruits regularly in their diets. Ü
  6. 6. NOVEMBER 2016 06 Lime Since limes are 94-percent water, this wonderful fruit is low in calories and since it contains flavonoids, which sup- port the digestive system, it is one of the fruits most recommended for a healthy body. Prepare 2 tablespoons of pome- granate syrup, 1 tablespoon of lemon or lime juice, and 1/3 glass of water and ice, and you have a delicious beverage you can drink at any hour of the day. Green tea with tangerines Tangerines are an important source of vitamin C and dietary fibre, and since they also contains high levels of an- tioxidants they can, in turn, speed up weight loss and help digestion. Brew the green tea and let it cool for 5 min- utes. In a blender, mix one glass of tan- gerine juice thoroughly with the green tea. Garnish with a strip of orange peel before serving. Grapefruit and cantaloupe juice Rich in vitamin C, grapefruits also have antioxidant properties. It is one of the leading fruits for fat-burning. A sliced grapefruit and a cantaloupe can be processed in a juicer, creating a drink that can be consumed up to two glasses every day. Orange for blood circulation This citrus fruit has one of the high- est vitamin C contents. It is a good source of pectin, which helps reduce cholesterol. It is ideal for losing weight and helps improve blood circulation. You will get a delicious fat-burning drink by mixing 2 glasses of cold water with 2 glasses of orange juice, 1 glass of blueberry juice and a half glass full of lemon juice. You can also use a juicer to process carrots, oranges and ginger together into a drink that will help you lose weight. Ü ly to lose weight. Citrus juice supports your weight loss by burning more cal- ories due to their useful content. In ad- dition, these fruits are very rich in vi- tamin C and antioxidants. Fruit juices mixed with spices and various vegeta- bles can help burn fat even faster. Here are some excellent recipes to help you benefit from these fruits. E very day we discover a new benefit of citrus fruit. Full of healthy properties, these Mediterranean fruits can simplify our daily lives and help our bodies stay in balance. Did you know that lemon juice can lighten nat- urally dark hair? It’s an ancient technique that still holds true today. In an age when strong chemicals are used to lighten hair col- our, those who opt for more natural methods prefer this old but well-estab- lished method. Chemicals can cause great damage to our hair and bodies. Lemon, on the other hand, could never do that. It has been cultivated and con- sumed by various civilizations over the centuries. To lighten your hair using lemon, simply squeeze the two large, juicy lemons into one litre of water. Rinse your hair with this mixture af- ter showering. One last thing you need: sunlight or a hair dryer! Spend one or two hours in the sun after applying the mixture, or dry your hair with a hair dryer to help the lemon mixture take effect. You can apply lemon juice di- rectly to your hair, too. If you prefer this method, however, be sure to spend less time in the sun to avoid extensive hair damage. With this method, you can lighten your hair up to several shades light- er than its natural colour. You can also achieve natural highlights by applying the mixture with a comb. After applica- tion, don’t forget to moisturize your hair with natural hair masks. We prepared two different mixtures for readers with normal-oily hair and dry hair. Choose the mixture that’s right for your hair type and apply it at home! W hen it comes to losing weight, sadly there is no magic solution. You just cannot burn your fat in- stantaneously to achieve the healthy weight you want. But that does not mean that you need to give up. If you adopt a healthy nutrition regimen and exercise regularly, you can develop your body’s fat-burning capabilities, which in turn will help you lose weight. There are may diet programs used for achieving weight loss and attaining the ideal weight. The common ground for all these diets is the recommendation to consume lots of vegetables and fruits. Research has shown that the nutrition- al content of citrus fruits ensures the rapid breakdown of fats, improving di- gestion. For instance, one grapefruit is just 58 calories but contains lots of fi- bre, calcium, iron and folic acid, mak- ing these fruits an excellent choice for preventing constipation and avoiding digestion problems. Its high vitamin C and antioxidant content also supports the breakdown of fat and gives a fee- ing of fullness. Fruit juice, especially citrus juice, can be consumed regular- Women who are unhappy with their natural hair colour use many chemicals to lighten their dark hair. But in reality, we don’t need so many chemical products; it’s possible to lighten hair colour naturally with citrus fruits Lemon: the Natural Hair Dye Citrus juice is not only extremely delicious, but it also supports weight loss by increasing burned calories due to its rich nutritional content Citrus juice for weight loss LEMON JUICE MASK FOR NORMAL- OILY HAIR Ingredients: The juice of 4 freshly squeezed lemons 1/4 cup lukewarm water • Mix the lemon juice and lukewarm water in a bow. Fill a spray bottle with the mixture. • Spray your hair until wet. • (For the best results, spray the mixture on unwashed hair). • Stay in the sun for one to two hours. Don’t forget to wear sunscreen to pre- vent skin damage. • Then, take a shower and apply an in- tense conditioner to your hair. Repeat once a week. • For visible results, apply the mixture to your hair twice a week for four weeks. LEMON JUICE MASK FOR DRY HAIR Ingredients: The juice of 4 freshly squeezed lemons 1/4 cup hair moisturizer • Mix the lemon juice and moisturizer in a bowl. • Place a towel on your shoulders and apply the mixture with your hands to all of your hair. • Comb your hair with a wide-toothed comb to ensure that even application. • Stay in the sun for one to two hours. Don’t forget to wear sunscreen to pre- vent skin damage. • Shampoo and condition your hair and rinse thoroughly. • Apply this mixture to your hair once a week. Repeat no more often than once a week until you’ve achieve your de- sired colour. Ü I t is the high quality and freshness of Turkish citrus that is adored by both home cooks and chefs in the UAE, not forgetting their competitive price. Their ex- ceptional taste stems from the fact that they are typ- ically grown in mild, sunny Mediterranean-type cli- mates, mainly along the coasts of the Mediterranean, Black Sea and Aegean region. Citrus can be a perfect match for many Emirati dish- es, which often include vegetables such as cucumber, au- bergine and onions, garlic and spices. Take al machboos, a famous traditional dish in the UAE, the most impor- tant ingredients of which are rice, meat (mostly chicken or lamb), onion – and dried lemon plus spices and salt. In order to create it, all the ingredients including the dried lemon are cooked well in boiling water until the meat be- comes tender and incorporates the taste of the lemon and spices. It’s a favourite not just in the UAE, but across the Gulf region. Another regional dish that goes very well with lemon or grapefruit is shawarma. There are many ways to add a citrus flavour to your favourite shawarma, depending on whether it’s chicken, lamb or beef. Lemon or grape- fruit juice can be combined with yogurt sauce, or whisked with toasted spices and olive oil as a sauce, or combined in dressing mixtures with feta cheese, garlic, olive oil and avocado. Chefs familiar with Arab cuisine also recom- mend using citrus fruits with even more distinctive tastes – such as tangerines – when using fine meat such as sir- loin steak for the shawarma. Or how about the delicious combination of citrus fruits or juice with famous Arab dips such as hummus and tahini? Hummus, an irresistible deli- cate dip made from chickpeas, olive oil, tahini paste, salt and garlic can become even more tempting with the right amount of lemon or grapefruit juice added. Served with shawarma, falafel and pita bread, it is also a perfect appetizer and a healthy one, too. The most popular way to combine citrus with ta- hini – the popular paste made from sesame seeds and used throughout Arab cuisines – is a citrus tahini dress- ing. This is mostly used for salads and made from tahini mixed with fresh lemon juice, fresh orange juice, as well as teaspoons of lemon and orange zest, plus one minced clove of garlic. Lemon and other citrus fruits and their juices are al- so the ingredients of tabbouleh, a vegetarian salad-style dish that’s traditionally made of tomatoes, parsley, mint, wheat, onions, olive oil and salt. Apart from being used in traditional Emirati food, cit- rus plays another important role in UAE kitchens. Dubai’s well-earned position as one of the fine food capitals of the world allows for a huge range of uses for Turkish cit- rus in a wide variety of recipes. In fact, it is hard to find a hotel or fine-dining restaurant that doesn’t have at least a few citrus dishes on its menu, which can range from citrus with couscous or jasmine rice, to citrus-based dips for seafood, to refreshing desserts and puddings. And of course you’ll also find it used in vinaigrettes, marinades and glazes, exotic sauces, citrus salads and fruit drinks, and many other delicious treats. Ü With Emirati cuisine historically influenced by the Ottoman food tradition, it is no wonder that Turkish citrus fruits play a significant role in UAE kitchens CITRUS ADDS A CERTAIN SOMETHING TO EMIRATI CUISINE CITRUS CAN BE A PERFECT MATCH FOR MANY EMIRATI DISHES. Taking advantage of its natural climate and geography, Turkey produces fresh vegetables and fruits under natural conditions, especially citrus fruits, which are one of the most important sources of nutrition for people who care about their health TO PREVENT HAIR DAMAGE, MOISTURIZE YOUR HAIR WITH OLIVE OIL AFTER THE LEMON TREATMENT
  7. 7. NOVEMBER 2016 www.turkishcitrus.com 07 T he positive ef- fects of the vita- mins and fibre in citrus fruits, which are pure miracles of nature, on human health are widely accepted by eve- ryone throughout the world. The benefits of these golden fruits are not just limited to just being an excellent source of vitamin C, which is one of the most important vitamins that our bodies need. They al- so contain B vitamins, potas- sium, calcium and magne- sium. Scientific studies have already proven that the con- tents of these marvellous fruits, which are rich in fibre, organic acids, and sugar, are also beneficial for a range of health issues, from protection against cancer to cleaning the blood and from strengthen- ing the liver to beautifying the complexion. Just like famous and suc- cessful Turkish actors and actresses, you too can gain easy access to the secrets of a healthy life with the help of these citrus fruits grown in Turkey, which are not only a magic health potion but are also refreshing and delicious. The famous actor Burak Özçivit is highly admired and fawned over by many ladies! This handsome star, who says that he takes good care of his hair and personal care in or- der to feel good about himself and maintain his good looks, also exercises every day to keep his fit physique. In ad- dition to drinking a glass of lemon juice every morning to meet his daily vitamin C re- quirements, Özçivit also says that he drinks grapefruit juice before he engages in any sport activities. This way, he not on- ly stays energetic through- out the day, but he also keeps his top form with the help of these marvellous citrus fruits that help burn fats in addition to detoxifying the body. One of the women most ad- mired for her beauty is Fahri- ye Evcen. Rushing to movie sets in a hectic daily work routine, Evcen is one of only the few women who is able to stay nat- urally beautiful throughout the day despite the heavy make-up she has to wear and the long hours she has to endure un- der the spotlights. She especial- ly attributes her natural looks, vitality and the beauty of her complexion to facial masks made from the fresh and nat- ural blossoms of oranges, a cit- rus fruit used by many stars and grown throughout Tur- key’s Mediterranean coastline from Antalya to Hatay. A natural beauty, Beren Saat is one of the most ad- mired actresses. Paying par- ticular attention to her nutri- tion, the actress says that she stays away from carbohy- drates, even on movie and TV series sets, and has not con- sumed any sugar since she was 14; she meets her sugar needs exclusively with citrus fruits. It is not hard to guess that the famous actress also attributes the preserving of the beauty of her complexion to these super fruits full of vi- tamins, fibre and minerals. If you want to have a young and an energetic complex- ion like Beren Saat’s, you will love the wonderful skin cure you can make using grape- fruits, yogurt and honey. Just combine a teaspoon of honey, a half tea-glass of yogurt and a teaspoon of grapefruit juice and apply the mixture thor- oughly to your skin. Rinse it off with lukewarm water af- ter letting it sit for 15 min- utes. This three-ingredi- ent mixture will indulge the health of your skin. The secret to the incredi- ble looks of successful actor Kıvanç Tatlıtuğ lies neither in his golden hair nor in his baby blue eyes. With the im- portance he places in healthy nutrition and exercise, the handsome actor indulges himself with a piece of citrus fruit and a natural vitamin boost every day. Using a reg- imen of regular sleep, exer- cise and natural foods, the ac- tor mainly meets his vitamin, fibre and sugar needs with juicy Turkish citrus fruits such as lemon, grapefruit and oranges grown in the Medi- terranean region. Ü KEBAB SKEWERS AND ORANGE RICE If you think eating meat at dinner, you want to try a different flavor flavored with citrus? D inner time is ap- proaching and you are invited house guests. You want to prepare a meal but do not have a lot of energy, but also do not want to order from the outside. Practical but guests with a delicious recipe, we have a suggestion for those who want to leave its fans! Materials: -300-350 G minced meat -4 Older eggplant -4 Pieces of red pepper -4 Onion -Olive oil skewers as -sufficiently -1 Kg of tomatoes -2-3 Cloves garlic -salt, Pepper, red pepper Preparation: First, peel the eggplant and cut into round slices 2 cm thick to be striped. A time to get, and bitterness to prevent the black- ening is kept in salt water. Dry onions are divided into four parts and each part is cut a lit- tle small. Red pepper cut fin- ger wide, 2-3. All the ingredi- ents are then prepared for each CITRUS COUNTRY TURKEY Some meals, it’s hard to decide what to eat. Fruit and vegetables grow your distress in this case. According to the approaching winter citrus variegated means to begin to decorate stores and gro- cery stores. health store this fruit that give color of the Mediterra- nean sun, the best way to add fla- vor to food. natural fruit you get, of course, you should take care to be fresh and healthy. If you no- tice that they came from Turkey when choosing citrus go to the grocery store, you can be guaran- teed your food and natural health. Turkey, by selecting the high- est quality citrus fruits are grown in soil are sending all over the world. Fruits, carefully cultivated in accordance with internation- al standards and is transported abroad under the best conditions collected from the branch. F ruit compote, a refreshing dessert made from fresh fruit, is enjoyed especially after heavy dinners. The importance of compote in Turkish culture stems from the Ottoman period. An excellent Ottoman feast would always conclude with compote, served to vis- itors before coffee. There would be two spoons on the ta- ble: one for the soup and one for the compote. The Otto- mans ate breakfast in the early hours of the morning and dinner shortly before sunset. These two meals were enough for the day. Breakfast was a hearty and filling meal, so they did not have lunch. If they got hungry in the afternoon, they chose something light like fruit, yogurt, ayran, or compote. Desserts were as important as meat and rice in the Otto- man cuisine. An Ottoman meal without dessert was unim- aginable. Compote is still loved and popular today. This simple and delicious dessert also has nutritional benefits thanks to its fresh fruit ingredients.Anyone who has fresh fruits at home can make compote very easily. The sweetest of all the citrus fruits, orange, works best in a compote. Our orange com- pote recipe is easy to prepare and will make your dinners even more enjoyable. Ingredients: 3 large oranges (juicy and firm) 250 grams (1 cup) of granulated sugar 250 grams (1 cup) of drinking water Juice of half a lemon Preparation: First, prepare the oranges. Wash with plenty of water and scrape the rind with a knife or a grater. Continue un- til the entire rind is removed. Then peel off the skin. Using a sharp knife, remove the white membranes. Divide the or- anges into two equal sections and remove the seeds. Put the prepared oranges in a bowl. Cut the skins into strips and put them a cooking pot with enough water to cover. Bring the water to a boil and then lower the heat, simmering the rinds for about 10 minutes. Then strain the liquid, add more water, and boil the skins again for another five minutes. Repeat this process one more time, draining the cooking liquid again to remove the bitterness of the peel. Next, add 250 grams (1 cup) of drink- ing water, 250 grams (1 cup) of sugar, and the juice of half a lemon to the boiled orange peels. Bring to a boil again, stirring until the sugar melts. Then, let the mixture simmer over low heat for 20 minutes, until thickened. Ü COMPOTES: SIMPLE AND DELICIOUS Did you know that you can turn the citrus fruits you have at home into a simple and natural feast of flavours? garbage in, garbage meat until it is full, respectively, eggplant, onions and peppers attached. If you’ve put the beginning and end of the garbage will scatter your materials. After all of the materials widely attached to lit- ter and prepared by putting ol- ive oil in a deep frying pan spits garbage is placed in the pan. A little and often can be fried to- matoes for a wide pot dizilir.b occasionally grated and add- ed to the sauce 1-2 tablespoons of tomato oil that fried skewers cooked a little mild fever. Grat- ed garlic and spices, this sauce is poured onto the skewer is in- serted into the pot after the ad- dition. The shape of the materi- al is cooked over low heat until tender intact. ORANGE FOR RICE Materials: -2 Cups of rice -2 Cup water or broth -½ Cup orange juice -1 Teaspoon saffron -1 Teaspoon orange zest -sufficiently Much salt -1-2 Tablespoons olive oil Preparation: Rice, waited until after ex- tracting hot water for half an hour and then filtered, washed saute in olive oil. Juice, freshly squeezed orange juice, orange zest, added to the salt and saf- fron rice is expected to draw the water on low heat. Accord- ing to the desire after the ex- tract is made with almonds or walnuts adorned service. Ü The Secret to the Healthy Glow of Turkey’s Most Beautiful Celebrities Let’s embark on a journey to discover the secrets hidden in citrus fruits, which are used by famous Turkish celebrities who are well-known throughout the Middle East Say hello to healthy and natural beauty with refreshing, delicious and juicy citrus fruits grown in the Mediterranean region of Turkey YOU CAN GAIN EASY ACCESS TO THE SECRETS OF A HEALTHY LIFE WITH THE HELP OF CITRUS FRUITS GROWN IN TURKEY Kıvanç Tatlituğ Beren Saat
  8. 8. NOVEMBER 2016 08 F ethiye is a resort town located at the southern end of the Aegean coast of Turkey; some, in fact, maintain that Fethi- ye is the place where the Aegean meets the Mediterranean Sea. With a non-tourist population of around 145.000 peo- ple, Fethiye combines the charm of small-town Turkey with the amenities of a larger city. And all of this comes not only with a helping of natural beauty, but also with over 3000 years of history. Can the Lycians, Persian, Alexander the Great and even Cleopatra be wrong? As early as 500 B.C.E. Fethiye – then known as Telmessos – was the capital of the Lycian kingdom that dominated the south-western tip of what is now modern-day Turkey. There’s even a legend that re- counts the mythological beginnings of the city: the God Apollo fell in love with the timid daughter of a Phoenician king and set about se- ducing her in the body of a puppy. The son who sprang from that un- ion gave the town its first name. Be that as it may, the splendour of the Lycian civilisation can be discerned from the magnificent rock tombs situated not far from Fethiye town centre. And to add to the archaeological allure of the place, illustrious historical figures such as Persian Kings, Alexander the Great and Cleopatra are believed to have visited the town. Just roam around the Lycian, Hellenistic, Ro- man, Byzantine and Ottoman remains strewn around Fethiye and its environs to soak up the atmosphere of a spot that has witnessed thousands of years of human drama. And if that’s not enough history, climb up to the ruins of the Cru- sader fortress to play Dungeons and Dragons or take a boat out to the Bay of Cleopatra’s Baths, where the Queen of Egypt is rumoured to have herself enjoyed the warm turquoise waters of the sea around Fethiye. So, whether you are exploring the sights or are splashing about in the waters, you’ll be in good company! But enough of the past and back to the present. A tourist heaven and an expat haven Fethiye welcomes over a million tourists per year and is home to a sizable expat community; in fact, around 34.000 Brits alone call Fethiye home away from home either full or part-time. In addition to these British expats, the majority of visitors to Fethiye and its en- virons also hails from the British Isles. What you get as a result is a combination of Turkish hospitality, natural splendour and the British party spirit; and it’s exactly this mixture that makes Fethiye such as vibrant place to be. Care for some 24/7 partying? Go to the clubs of Fethiye or the nearby resort of Hisarönü where the drinks are cheap, the music loud and you can dance the night away. If you fancy some peace and quiet in the evening instead, visit some of the traditional Turkish restaurants in Fethiye’s old town district or go to the ex- clusive boutique hotels that are spread throughout the green hills surrounding Fethiye; enjoy the scent of pine trees or citrus groves and listen to the songs of the local cicadas – known as “August bee- tles” in Turkish – while watching the sun set over the water. During the day, however, all visitors – young and old – will agree that the place to be is Ölüdeniz Beach with its lagoon. To set eyes on it is to fall in love with it! The deep-blue waters of the lagoon open up into a bay with small islands dotting the seascape. It truly is a sight to behold either from the water, the beach, or from above while flying one of the many paragliders that zip across the blue Mediterranean sky. Speaking of paragliding, this particular adventure begins from atop the Babadag, a mountain that towers over 1500 m above the Bay of Ölüdeniz and is one of the gate- keepers to yet another awesome adventure the thrill-seeking tour- ist can partake in: the Saklikent Gorge. This gorge – literally know in Turkish as the “Hidden Town” – was cut into the Taurus mountains by the Dargaz Creek and offers great opportunities for white-water rafting and a healthy mud-bath further downstream. Whatever ac- tivity you chose to participate in, one thing is for sure, you will leave there with your body and mind refreshed! And if that hasn’t help you find your inner balance yet, head for the Butterfly Valley just across from Ölüdeniz and easily reached by boat from Fethiye Harbour. This valley, which is all but inaccessible from land, is home to a wide range of butterfly species and sports a beautiful waterfall with fresh water straight from the mighty Babad- ag. You can camp there or just spend a day amongst its majestic flora and fauna, but you will for sure feel as far from the hustle and buz- zle of modern life as possible without actually leaving civilisation. So, can Alexander the Great, Cleopatra and hundreds of thou- sands of tourist really be wrong about this piece of heaven on earth? I think not, but why don’t you come here to find out for yourself! Ü FETHIYE – A PIECE OF HEAVEN ON EARTH Driving from Dalman Airport to the resort town of Fethiye in the south-west of Turkey, you will at once be struck by the majesty of the Taurus Mountains, the deep blue of the sky and the mesmerizingly turquois hue of the sea. I t’s a bit of a cliché really, but Istanbul is unique: it’s the on- ly city that straddles two conti- nents, a city that is placed into a breath-taking natural set- ting and where the remnants of past glories meet the visitor behind every corner. History buff, culture vulture, nature lover, shopaholic, or soap opera fan – to paraphrase Samuel Johnson’s famous word: “Someone tired of Istanbul, is tired of life.”. Over 2000 Years of History Anyone? When the first settlers arrived at the Bosporus, they must have been struck by its beauty, and not its strategic potential. Why you asked? Well, because they set up their first home not in what is today the site of Old Istanbul but in today’s Kadiköy, on the opposite shore. And who could blame them? Just ask any commuter getting onto one of the ferries crossing the Bosporus and they will tell you how seeing the historic peninsular every morning gets them over the misery that is having to go to work! Indeed, see- ing Hagia Sophia and Sultan Ah- met Mosque, aka the Blue Mosque, alongside the magnificent Topkapi Palace is a sight for sore eyes. Tea or a freshly squeezed orange juice in hand, you can imagine yourself returning to an age of emperors, knights, glorious fights, princess- es and a life without deadlines and miserable bosses. One Sophia to Rule Them All The oldest building in that his- toric ensemble dates back to the 6th century C.E.; the Hagia Sophia was the largest building in the Mediter- ranean area for almost 1000 years. Not only did it first serve the Byz- antine emperors as their corona- tion basilica and then the Ottoman sultans as their central mosque; but it also inspired a certain Mi- mar Sinan to develop a new style of mosque – the Ottoman mosques – which still stands model for mosque construction throughout the world. Sultan Ahmet Mosque or Süleymaniye Mosque in Istan- bul are but two of the most magnif- icent examples of this architectural style. If architectural history is not your thing, however, just go to vis- it Hagia Sophia and walk up ramps that were built over 1500 years ago or check out the graffiti left by Byz- antine builders and Viking raiders – in other words, set free your in- ner Indiana Jones! It’s a Life fit for a Sultan Need a bit of royal opulence? Well, who doesn’t! So, just mosey on over to the glory that is the Topkapi Palace. This palace is a unique mix- ture of Middle Eastern and Euro- pean styles, of being a seat of pow- er and, at the same time, a heaven on earth. There are, of course, the meeting halls and armouries to be seen, in which the fate of one of the most powerful empire the world has ever seen was decided, but you can also immerse yourself in the mystique of the harem or imagine yourself wearing some of the bling on display in the treasury. A little bit of enchantment for all tastes! Back to the Present After this hefty dose of heritage and old buildings, it’s time for some big city fun! Istanbul truly has it all. After you’ve left the Sultanahmet ar- ea, follow the tram tracks to go ei- ther to the bars and restaurants of the Laleli or Kumkapi districts to en- joy a kebab or some fish with a fresh salad sprinkled with the juice of ripe lemons followed by a platter over- flowing with fresh apples, watermel- on and oranges; or, cross the Galata Bridge into the Karaköy and Bey- oglu districts where the coolest ca- fé, restaurant and bar scene of the city awaits you. Insider tip: have a fish sandwich with fresh salad and lemon juice on Galata Bridge; it’s healthy and you might just bump into Kıvanç Tatlıtuğ or Songül Öden laying the foundation for a night about town. But even if you don’t see a celebrity from the telly, you will be able to enjoy magnificent views of the historic peninsula, the Golden Horn and the Bosporus. Retail Therapy Anyone? With your belly filled with culi- nary goodness, venture up the Gal- ata hill to get to the world-famous Istiklal Avenue. This avenue con- nects the Galata district – yes, the one with the tower offering a bird’s eye view of the city – with Taksim square; along this avenue the shop- aholic finds everything to his or her heart’s content: world fashion and local specialities side by side. And while you zip in and out of the multitude of shops, spoil yourself with some traditional Maras-ice cream or some gelato, some bak- lava or chocolate, a cake or a waf- fle. No, you are watching your fig- ure! I hear you, then drink a freshly squeezed fruit juice from one of the many juice shops along Istiklal; and then indulge in something sin- ful, because, after all, you just had a healthy drink! Ü Istanbul – A City of the World’s DesireThe Romans built it, the Byzantines made it the capital of an empire, the Crusaders almost destroyed it and the Ottomans returned it to its former glory – Istanbul, a city of the world’s desire FETHIYE WELCOMES OVER A MILLION TOURISTS PER YEAR AND IS HOME TO A SIZABLE EXPAT COMMUNITY.AROUND 34.000 BRITS CALL FETHIYE HOME. Hagia Sophia Bosphorus Bridge THE NIGHT IS OURS! From Taksim Square the upmar- ket shopping and nightlife district of Nişantaşı is just a stone throw away. Want to max out your credit card or just catch a drink to do some celeb- rity spotting, this is the place to be. A soap opera lifestyle isn’t just a fan- tasy here; soap operas are modelled on what goes down here: parties and drama, love and intrigue! But if this is not your thing, just walk down the hill back to the splendid Bospo- rus, walk along the shore first to Or- taköy and then to Bebek, have a tea and just chill! By the way, what you see along the water are the palaces of today’s superrich…as I said, Istan- bul has it all and is desired by all!

×