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Types of Persuasion Speech to Convince Speech to Actuate
Organizational Patterns Comparative Advantages * Criteria Satisfaction Refutative Statement of Reasons * Problem – Solution * Problem – Cause – Solution Motivated Sequence *
Example Topic Proposition: ABC brand car is the best choice!
Statement of Reasons Most basic structure Best for proposition of Fact Main points are reasons
Statement of ReasonsI. Second strongest reasonII. Less strong…III. Strongest reason
Car Example: Statement ofReasons I want my audience to believe that ABC brand car is the best on the marketI. ABC car is priced reasonablyII. ABC car is very safeIII. ABC car gets excellent gas mileage
Comparative Advantages Demonstrates that proposed change has more value than status quo (or A is better than B) Main points are the various advantages
Car example: Comparative Adv. I want my audience to understand why ABC car is better than XYZ carI. ABC car is priced more reasonably than XYZ carII. ABC car is safer than XYZ carIII. ABC car gets better gas mileage than XYZ car
NOT!!!! I want my audience to understand why ABC car is better than XYZ carI. Advantages of ABC carII. Disadvantages of XYZ car
Criteria Satisfaction Seeks agreement on criteria, then demonstrates how criteria are met Main point 1 = criteria Main point 2 = satisfaction
Car example: CriteriaSatisfaction ABC car is a good choiceI. We can agree on criteria in selecting a car A. Price B. Safety C. Gas mileageII. ABC car meets these criteria, and is therefore a good choice I. Price II. Safety III. Gas mileage
Refutative Main points are reasons to challenge opposing arguments Like “backward” Statement of Reasons
Problem Solution Clarifies nature of problem and offers a solution Beneficial for Audiences uninformed / neutral about the problem Audiences who believe there is a problem, but unsure / neutral on solutions
Car example: Problem-Solution The high price of gas can be alleviated by the type of car you driveI. Gas prices are highest in 20 yearsII. ABC vehicle gets excellent gas mileage
Problem – Cause – Solution Adds one more point between Problem and Solution Cause – Discusses the causes of the stated problem
Motivated Sequence Designed to motivate audience to act Combines “Problem Solution” + Explicit appeals to act Monroe’s Motivated Sequence
Car example: MotivatedSequenceI. Attention: (Introduction)II. Need: Gas prices are high (evidence)III. Satisfaction: Drive a gas efficient car such as ABC vehicle (show how this solves issue)IV. Visualization: Further benefits of vehicle (safety, price)V. Action: Purchase ABC vehicle