Más contenido relacionado La actualidad más candente La actualidad más candente (20) Similar a "Innovation in Total Audience Measurement". Toni Petra, International Watch Leader, Nielsen Similar a "Innovation in Total Audience Measurement". Toni Petra, International Watch Leader, Nielsen (20) Más de TVbusinessconference Más de TVbusinessconference (20) "Innovation in Total Audience Measurement". Toni Petra, International Watch Leader, Nielsen1. This artwork was created using Nielsen data.
Copyright © 2017 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.
Kyiv Media Week 2018
September 2018
Innovation in Total
Audience Measurement
3. 3
Copyright©2017TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute.
NIELSEN MARKETING CLOUD (NMC)
THE BACKBONE OF DATA DRIVEN TRANSFORMATION
TURN DATA INTO INSIGHTS AND BRING YOUR CUSTOMER TO LIFE
MANAGE
DATA
PROFILE 1ST, 2ND
& 3RD PARTY DATA
GAIN A COMPLETE VIEW
OF CUSTOMERS ACROSS
DEVICES, FROM WHAT
THEY WATCH TO WHAT
THEY BUY
1 CUSTOMIZE
AUDIENCES
CUSTOMIZE, MODEL &
ADAPT AUDIENCES
CHOOSE FROM 60,000
AUDIENCE SEGMENTS;
MODEL AUDIENCES
USING NIELSEN AI
ADAPTIVE LEARNING
2 ACTIVATE
EVERYWHERE
CONNECT WITH
AUDIENCES
ACROSS CHANNELS
DELIVER PERSONALIZED
ADVERTISING & CONTENT
ACROSS ALL PAID &
OWNED MARKETING
EXECUTION CHANNELS
3 ANALYZE
RESULTS
OPTIMIZE YOUR
TARGETING EFFORTS
LEVERAGE REACH AND
FREQUENCY ANALYSIS TO
IDENTIFY THE MOST
EFFECTIVE AD EXPOSURE
& MEDIA PLACEMENT
COMBINATIONS
4
4. 4
Copyright©2017TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute.
NMC THE HUB OF TVB AD SALES
BRING PERSON-LEVEL MARKETING TO LIFE FROM CAMPAIGN PLANNING TO SALES ATTRIBUTION
NIELSEN MARKETING CLOUD
PLAN ACTIVATE ANALYZE
COMPETITIVE
INTELLIGENCE
FOR
OMNICHANNEL
ADVERTISING
CONSUMER
INSIGHTS &
IMPACT-BASED
PLANNING
CONTINUOUS
OPTIMIZATION W/
ARTIFICIAL
INTELLIGENCE
TARGETING &
PERSONALIZATION
ACROSS PAID &
OWNED CHANNELS
CAMPAIGN
ANALYTICS &
SALES
ATTRIBUTION
OMNICHANNEL
AUDIENCE
MEASUREMENT
CREATIVE DEVELOPMENT CAMPAIGN WALK THROUGH CAMPAIGN LAUNCH
MARKETING
CORRECTION OF
ERRORS
ACTIVATE & OPTIMIZE MONITOR & MEASUREDEVELOP & PLAN
5. 5
Copyright©2017TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute.
ACTIVITY ON BIGBIGCHANNEL
& BIGBIGSHOP FROM
VIEWS TO PURCHASE
SOCIAL ENGAGEMENT
GRANULAR VIEWERSHIP
VIEWING BEHAVIOR ACROSS
DEVICES BY PROGRAM,
CHANNEL, CASTS, ETC.
ACCURATE DEMOGRAPHIC
CROSS DEVICE BY AGE /
GENDER TARGETING
GEOLOCATION
LOCATION SPECIFIC TARGETING
BY DISTRICT (SHATIN)
& AREA (HK ISLAND)
FMCG PURCHASE BEHAVIOR
PRODUCT CATEGORY
AND BRAND LEVEL
PURCHASE BEHAVIOR
LIFESTYLE, INTEREST, INTENT
ONLINE BEHAVIOR &
INTEREST, PURCHASE INTENT,
AND LIFESTYLE
ONE NMC PLATFORM TO GET 360 VIEW OF TVB AUDIENCE
11. This artwork was created using Nielsen data.
Copyright © 2017 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.