Buzz Marketing Group's SECOND WAVE of our annual report profiling 20somethings. This month, we discuss Millennials and Relationships.

1. Relationship
study 2.0
T h e s e c o n d w av e o f a n e w a n n u a l r e p o r t p r o f i l i n g
20somethings

2. Who was
Involved?
9000
This network is used as a resource for
26.12 ethnographies, focus groups, personal
h ed 1.
Launc
interviews, immersion
709 members of our experiences, surveys, and polls.
1,249 atte mpts
buzzSpotter® network Overall, this panel is composed of
trend influencers, and represent all of
participated in this the “tribes” we have identified, which
survey, the first in a F ie lded o
nline
include: independents, preppies,
techies and alternatives. buzzSpotters®
new annual series on Closed 1.29.12
20somethings.
65% /35%
female male
709 Par tic ipa n ts
buzzmg.com

3. location
NY#
21%#
The majority of Rest#of#USA#
42%#
participants are CA#
from these states. 13%#
IL#
FL# 9%#
STATS BY STATE AND PERCENTAGE >>> PA# GA#
5%#
5%# 5%#
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4. AGE
26#;#29#
YRS,#45%#
The respondents
23#;#25#
ranged in age from YRS,#29%#
20 – 29 years.
20#;#22#
YRS,#26%#
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5. ethnicity
American Indian 1% 3% other
Latino
Asian
8%
7%
15% 66%
black white
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6. Sexual
bisexual
homosexual Orientation
5% 12%
83%
heterosexual
More 20Somethings are starting to
consider themselves bisexual and not
just homosexual
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7. Ph.D
Level of 1%
education H.S.
Masters diploma
9% 7%
Even though some recent
trends suggest that
Millennials are rethinking 45% associates
the need for higher
education, or results show
Bachelor’s 38%
that just 7 hold on a high
school diploma. degree
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8. It’s
Complicated
5%
12%
married
22%
single
ARE YOU IN A
14% RELATIONSHIP?
46% dating
SERIOUS
relationship 20Somethings are involved in serious
relationships, but aren t getting married. The
idea of what it means to be committed is
changing.
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9. Whether or not they decide to get into a Are you happy
relationship our 20Somethings seem to be Very unhappy in your
happy with their choices relationship?
3%
16%
24%
unsatisfied
Extremely happy
satisfied
28% happy
29%
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10. Just having
I choose fun The moment
someone to 6%
date thinking
about…
9%
This phase
My future of my life
Our study shows that the period of dating
for fun or temporary satisfaction has
46% 39%
passed for the large majority of our
20somethings.
buzzmg.com

11. Only dating one person. It means not cheating on that How do you
person or betraying them in any way such as seeing define a
someone else behind their back and having a ph ysical or
committed
emotional connection to someone other than your
partner.. relationship?
When both parties are investing their time, energy
and effort into making the relationship work. There
are no outside factors. Its just you and them.
Monogamy is essential.
My idea of a committed relationship is when
the two individuals are only dating each other
and include each other in almost every aspect
of their lives.
A relationship agreed upon by both parties involved.
One which will lead to a permanent situation of
staying together for a lifetime, or marriage.
buzzmg.com

12. Living
together
When is the
Righ t Time
33%
24%
14% 13% 14%
2%
After 3 After 6 After 1 year After a few After you get Unsure
months of months of of dating years of married
dating dating dating buzzmg.com

13. Is marriage It means nothing to me
That Not important
2%
Important 5%
46%
Important It is very
but not important to
everything me
Marriage is still very important to our 47%
20somethings although half of the 93 don t
consider it to be extremely important
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14. Regardless of their personal opinions, only a
mere 8 of our 20somethings feel that
abortion is absolutely wrong
How do you
I think people should be able to have an feel about
23%
abortion in a safe environment abortion?
I think it is a personal matter for each person
46%
to decide alone
I am generally against it but there are some
23%
exceptions
It is absolutely wrong 8%
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15. Only if they convert Are you open to
Absolutely not
religions
Religion is not something that will be keeping 3%
this generation of 20somethings apart. 93 are different than
willing to date someone who has a different
4% yours?
faith .
yes
48% 45%
Yes But, it
Depends on
how different
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16. Religion is overwhelmingly the least
What is most important to our 20somethings, with 66 of
important to them ranking it last in order of
importance.
you? 6
6 6 6 6
5 Religion#
5
4 4 5
5
Personal#Dme#
6
4
3 5
4 Friends#
3
3
4
Family#
3
2
2 2
2 3 5
School#/#Career#
1 2 4
1 1 1 RelaDonship#
1 2

17. How much
influence do Too much
friends & family
have in your 5%
zero
relationship?
11%
13%
Only sligh tly less than a quarter of our little alot
20somethings are not influenced heavily by their
friends and family, proving how important their
roles are. The right 34%
amount
38%
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18. Where are you
With a pretty even distribution, we
meeting each
learned that 20somethings are meeting
each other almost everywhere they go. other?
online
28%
14%
21% school
hobbies
work
Bar/club
14%
2% religion 21%
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19. ;;;;>#
internet
17% 27%
creepy
How do you
feel about Love it
online dating?
56%
83 of our 20somethings are open to online
dating, giving them more opportunities to date
Never tried, but open to
and meet new people than before. it
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20. When was your
first
experience?
This generation is no longer waiting until college
to engage in sexual activity with 68 having
21+
their first experience before entering college. Middle school
9%
college 21%
Are you
sexually
active?
23%
High school
84% / 16% 47%
Yes No
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21. 0 How many
13 to 15 15+
12% 4% SEXUAL
5%
partners have
you had?
1 to 4
9 to 12 37%
14%
5 to 8
28%
59 of our 20somethings have had
at least 5 partners and 31 have
had at least 9

22. N/A 6% How often do
you engage in
Never 2% safe sex?
Rarely 4%
Sometimes 9%
Usually 30%
Always 49%
Nearly 80 of our 20somethings said
they are always or usually responsible
when engaging in sexual activity.
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23. They are also being proactive and making Have you ever
sure they are aware of their sexual health,
with 74 reporting they have been checked been tested
for S TDs. 4% for an std?
n/a
no
22%
74%
yes
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24. One night
It is not unlikely that our 20somethings will
change partners often with 70 of them having
stands?
had or potentially will have a one nigh t stand.
14%
maybe
no
30% yes
56%
buzzmg.com

25. HAVE YOU HAD A
Only 36 of our 20somethings are Same sex
interested in having a same sex experience or
have had one, while 64 are not interested experience?
at all
64%
28%
8%
Yes No, but I would No
like to buzzmg.com

26. Do you want to
yes
cheat?
3%
possibly
15%
Our 20somethings do not feel the need or
desire to cheat with 82 stating that they
were not interested in cheating.
no 82%
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27. Have you ever
However, 63 have either actually cheated
or been cheated
cheated or been cheated on in on?
the past.
no
37% yes
63%
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28. Does your
Our 20somethings do not feel held mate hold you
back, whatsoever, by their significant
others. back?
yes
6%
94% no
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29. 51% Are you
dependent on
your mate?
27%
14%
9%
Yes , Yes, but just No, not at all N/A
sometimes too the right
They do however, look to their partners for
much amount support and encouragement, with 65 stating
they are dependent upon their mates.
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30. Although our 20somethings are very busy, How often do
60 of them still find at least 4 to 5 days
per week to spend time with their partners. you spend time
together?
When we have
Once a week 2% time
15%
everyday
2-4 days a
week 36%
23% 4-5 days a week
24%
buzzmg.com

31. KEY Our respondents are sexually
active, and protecting
FINDINGS themselves most of the time.
They understand the
importance of being safe, they
just don t always practice
safe sex.
Our 20somethings believe in
Our respondents don t find balance. Being personally
happiness in marriage just yet. happy and fulfilled
They are happy to be in a independent of their partner is
partnership and a serious a priority. They believe their
relationship, but marriage partner makes their life better,
isn t necessarily the end goal. but do not find all of their joy
through their relationship.

32. UP F INANCES. We know
that for the most part,
NEXT… Millennials are employed,
but how are they spending
their money What
matters most
FAITH. Our next wave will
focus on Millennials and faith . POLITICS. With the
We know that they are less Presidential Election
influenced and less involved looming, we ll have our eye
than their parent s
on candidates and talk to
generation. We ll explore
these trends further with a
Millennials about their
group of Millennials. November predictions.

33. CONTACT
US
Buzz Marketing Group
1515 Market St.
Suite 1810
Philadelphia, PA 19102
215.399.5679
www.buzzmg.com