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CTIA Keynote - Jeff Lawson - Twilio - Ways of the Software People or the Way of the Dodo

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Jeff Lawson's CTIA Keynote from 9/10/2014, the Ways of the Software People or the Way of the Dodo

Publicado en: Software, Tecnología
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CTIA Keynote - Jeff Lawson - Twilio - Ways of the Software People or the Way of the Dodo

  1. The Ways of the Software People Privileged & Confidential, Copyright 2013 Twilio Inc. Jeff Lawson @jeffiel (and the Ways of the Dodo)
  2. Communications as a Service
  3. Software infrastructure in the cloud to power © 2009 - 2014 Twilio, Inc. All rights reserved. applications that communicate.
  4. Enterprises Innovators © 2009 - 2014 Twilio, Inc. All rights reserved.
  5. Applications built by over 400,000 developers have interacted with over 95% of American Adults © 2009 - 2014 Twilio, Inc. All rights reserved. and users in over 200 countries.
  6. © 2009 - 2014 Twilio, Inc. All rights reserved.
  7. Migrating communications from its legacy in hardware to its future in software. © 2009 - 2014 Twilio, Inc. All rights reserved.
  8. Democratize communications, empowering companies to integrate & innovate their communications at the pace of software. © 2009 - 2014 Twilio, Inc. All rights reserved.
  9. Privileged & Confidential, Copyright 2013 Twilio Inc.
  10. Privileged & Confidential, Copyright 2013 Twilio Inc.
  11. We’re a software company.
  12. Software People solve business problems with magnetic particles.
  13. Who are Software People? It’s not a skill set, it’s a mindset.
  14. through the lens of software
  15. say: “how can software solve this business problem?”
  16. believe any business problem can be solved once it’s in the domain of software.
  17. Not just developers Product People CEOs Customer Service People Developers Operations People CFOs Sales Marketing
  18. More and more of markets are addressable by Software People Privileged & Confidential, Copyright 2013 Twilio Inc.
  19. World Software World
  20. Text Input Text Output
  21. Audio Video
  22. Everything Else Problems 10’s-20’s Numerical Problems 50’s-60’s Textual Problems 70’s-80’s Media Problems 90’s-00’s
  23. Sensors Software Actuators
  24. Sensors Sensors Sensors Actuators Sensors Actuators Sensors Sensors Sensors Actuators Actuators Actuators Actuators Actuators Software
  25. 3 Accelerometers Proximity Sensor Light Sensor Moisture Sensor Gyroscope GPS 2 Cameras 2 Microphones 2 Speakers
  26. Not Software People Software People
  27. Not Software People Software People
  28. Not Software People Software People
  29. Not Software People Software People
  30. Not Software People Software People
  31. You might not be Software People when...
  32. You might not be Software People when...
  33. Minimal Telephone Hardware
  34. Software People preserve the flexibility of software. Privileged & Confidential, Copyright 2013 Twilio Inc.
  35. Software People move fast. Iterate quickly. Ship constantly. Get feedback from customers quickly. Privileged & Confidential, Copyright 2013 Twilio Inc.
  36. How do I get some of that Agility ? Privileged & Confidential, Copyright 2013 Twilio Inc.
  37. Composable Enterprise Privileged & Confidential, Copyright 2013 Twilio Inc.
  38. Buying smaller blocks of technology. Privileged & Confidential, Copyright 2013 Twilio Inc.
  39. Value continuous iteration over monolithic vendor solutions. Privileged & Confidential, Copyright 2013 Twilio Inc.
  40. 1997 Buy Servers 2000 Rent by the Year 2003 Rent by the Month 2008 Rent by the Hour
  41. Queues Servers Notifications Load Balancers Storage CDN Map Reduce Business Intelligence
  42. Buy the PBX Buy the Minute Buy the Message
  43. Phone Numbers Conferencing Call Queueing Picture Messaging Text to Speech Voice Transcription
  44. Compose elements into a unique customer experience. Privileged & Confidential, Copyright 2013 Twilio Inc.
  45. “The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with customer experience.” Harley Manning Forrester Research, author of Outside-In
  46. Natural Selection Those that adapt most quickly will survive. Privileged & Confidential, Copyright 2013 Twilio Inc.
  47. Every industry will become a software industry. Privileged & Confidential, Copyright 2013 Twilio Inc.
  48. Build vs. BDuiey Privileged & Confidential, Copyright 2013 Twilio Inc.
  49. Privileged & Confidential, Copyright 2013 Twilio Inc.
  50. The Ways of the Software People Privileged & Confidential, Copyright 2013 Twilio Inc. Jeff Lawson @jeffiel (and the Ways of the Dodo)
  51. Innovation requires a solid foundation. Twilio supports Net Neutrality Privileged & Confidential, Copyright 2013 Twilio Inc.

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