The television marketing plan for Grey's Anatomy I created during my Semester in LA. My objective was to create audience awareness and stronger viewer loyalty after the season finale, that would carry the audience through the summer. After the brief hiatus over the summer we want the loyal audience to return. We also want a 10% increase in new viewership.

1. Season 7 Finale

2. Research
is a medical drama focused
on the personal and professional lives of a
team of surgical interns and their supervisors
at Seattle Grace hospital. Throughout the
show you see different parts of each
characters lives, whether its their sex life, or
their life as a doctor at seattle grace
hospital. Created and Executive produced by
Shonda Rhimes Grey’s Anatomy fits into the
genre of medical drama television show.

3. Past Season
Review
Declining Average total
viewers per episode!

4. TARGET MARKET
Demographics
*Men and Women 18-34
*Heavy Up of Mature women 35-54 because
of mature cast members.
*College Educated
*$30,000 or more income
Psychographics
*Heavy television viewer
*Heavy Internet Usage
*Uses Disposable Income
*Regularly attends events out of the home

5. Distribution
Dvd
*Seasons 1-6 Currently moving to Season 7
Syndication
*Lifetime Cable Channel
Streaming
*Hulu
*ABC.Go.Com

6. Setting

7. Competition

8. CAST

9. CREATIVE

10. ONE SHEET
This One Sheet
would run in:
Enter to win a walk on role at
Grey’s.ABC.Com

11. win a walk on role Info at
Grey’s.ABC.Com

12. Enter to win a walk
on role at
Grey’s.ABC.Com

13. Enter to win a walk on role at
Grey’s.ABC.Com

14. Publicity

15. Publicity for the season finale would include:
*Bus tour *It Gets Better Videos
*Press Junkets *Alzheimer's foundation events
*CD Signings
*Charity Appearances (also tie into the show)
*Radio interviews and hosting
*Television talk show Interviews

16. Media
Buy ABC:
*Dancing with the stars
*
*Modern Family
*Private Practice
*Sunday Night shows: Desperate housewives, Brothers and Sisters
Buy ABC Family:
*Pretty Little liars
*Secret life of the American Teenager

17. Website
*Need More interactive features *Better Layout and things to draw audience back
like : *Fan Fiction, *Map of Seattle Grace, *WebMD health connection

18. Promotions
*Win passes to *Fan Art Displayed
Shonda Rhimes Fan on Season Premier.
Fiction event.
*Chance to go
*Win a walk on behind the scenes.
role for the
season finale. *Meet McDreamy,
McSteamy, or Jesse
*Mystery party. Williams.
(Based off
Halloween episode)

19. New Media
*Augmented *CD/Soundtrack
Reality Map of Available online
Seattle Grace only partner with
buildings in your iTunes.
smart phone.
*Fan Fiction Live
*iPad Surgery and read with Shonda
iPad viewers live Rhimes partnered
viewers Guide. with