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What a Tangled Web We Weave

  1. 1. What a tangled web we weave…
  2. 2. Audiences
  3. 3. External Audiences 1. Prospective Undergraduate students
  4. 4. External Audiences 1. Prospective Undergraduate students 2. Prospective Graduate students
  5. 5. External Audiences 1. Prospective Undergraduate students 2. Prospective Graduate students 3. Transfer students
  6. 6. External Audiences 1. Prospective Undergraduate students 2. Prospective Graduate students 3. Transfer students 4. International students
  7. 7. External Audiences 1. Prospective Undergraduate students 2. Prospective Graduate students 3. Transfer students 4. International students 5. Athletes
  8. 8. External Audiences 1. Prospective Undergraduate students 2. Prospective Graduate students 3. Transfer students 4. International students 5. Athletes 6. Adult Learners
  9. 9. External Audiences 1. Prospective Undergraduate students 2. Prospective Graduate students 3. Transfer students 4. International students 5. Athletes 6. Adult Learners 7. People seeking professional development
  10. 10. External Audiences 1. Prospective Undergraduate students 2. Prospective Graduate students 3. Transfer students 4. International students 5. Athletes 6. Adult Learners 7. People seeking professional development 8. Parents
  11. 11. External Audiences 1. Prospective Undergraduate students 2. Prospective Graduate students 3. Transfer students 4. International students 5. Athletes 6. Adult Learners 7. People seeking professional development 8. Parents 9. Alumni
  12. 12. External Audiences 1. Prospective Undergraduate students 2. Prospective Graduate students 3. Transfer students 4. International students 5. Athletes 6. Adult Learners 7. People seeking professional development 8. Parents 9. Alumni 10. Media
  13. 13. External Audiences 1. Prospective Undergraduate students 2. Prospective Graduate students 3. Transfer students 4. International students 5. Athletes 6. Adult Learners 7. People seeking professional development 8. Parents 9. Alumni 10. Media 11. Potential Employers
  14. 14. External Audiences 1. Prospective Undergraduate students 2. Prospective Graduate students 3. Transfer students 4. International students 5. Athletes 6. Adult Learners 7. People seeking professional development 8. Parents 9. Alumni 10. Media 11. Potential Employers 12. Corporate partners
  15. 15. External Audiences 1. Prospective Undergraduate students 2. Prospective Graduate students 3. Transfer students 4. International students 5. Athletes 6. Adult Learners 7. People seeking professional development 8. Parents 9. Alumni 10. Media 11. Potential Employers 12. Corporate partners Internal Audiences 13. Current students
  16. 16. External Audiences 1. Prospective Undergraduate students 2. Prospective Graduate students 3. Transfer students 4. International students 5. Athletes 6. Adult Learners 7. People seeking professional development 8. Parents 9. Alumni 10. Media 11. Potential Employers 12. Corporate partners Internal Audiences 13. Current students 14. Faculty and Staff
  17. 17. External Audiences 1. Prospective Undergraduate students 2. Prospective Graduate students 3. Transfer students 4. International students 5. Athletes 6. Adult Learners 7. People seeking professional development 8. Parents 9. Alumni 10. Media 11. Potential Employers 12. Corporate partners Internal Audiences 13. Current students 14. Faculty and Staff 15. HiPPOs
  18. 18. External Audiences 1. Prospective Undergraduate students 2. Prospective Graduate students 3. Transfer students 4. International students 5. Athletes 6. Adult Learners 7. People seeking professional development 8. Parents 9. Alumni 10. Media 11. Potential Employers 12. Corporate partners Internal Audiences 13. Current students 14. Faculty and Staff 15. HiPPOs
  19. 19. External Audiences 1. Prospective Undergraduate students 2. Prospective Graduate students 3. Transfer students 4. International students 5. Athletes 6. Adult Learners 7. People seeking professional development 8. Parents 9. Alumni 10. Media 11. Potential Employers 12. Corporate partners Internal Audiences 13. Current students 14. Faculty and Staff 15. HiPPOs
  20. 20. Take a deep breath and remember…
  21. 21. EPS TxGAP Member Website Survey
  22. 22. Marketing Grader
  23. 23. Twitter followers
  24. 24. LinkedIn page 98
  25. 25. Responsive Design
  26. 26. Making your site friendly
  27. 27. Google+ and Analytics on home page ssl/https 86 84
  28. 28. Navigation
  29. 29. 3x3 – 17y2 + 36b – 35 z2 – 4c + 4 6y Find x:
  30. 30. 3x3 – 17y2 + 36b – 35 z2 – 4c + 4 6y Find x: here it is!
  31. 31. What else are they looking for?
  32. 32. Ask them!
  33. 33. Ask them!
  34. 34. Visuals
  35. 35. penguins
  36. 36. Visuals
  37. 37. Some schools spend far more on stock photos than it would cost to hire a full time photographer
  38. 38. http://www.howdesign.com/freemium-downloads-confirmation-enjoy-creating-great-infographics/
  39. 39. http://www.howdesign.com/freemium-downloads-confirmation-enjoy-creating-great-infographics/
  40. 40. Blogs
  41. 41. Social Media
  42. 42. What we’ve learned are the most important ways to improve websites
  43. 43. What we’ve learned are the most important ways to improve websites
  44. 44. What we’ve learned are the most important ways to improve websites LinkedIn page 98
  45. 45. What we’ve learned are the most important ways to improve websites LinkedIn page 98 Google+ and Analytics on home page ssl/https 86 84
  46. 46. What we’ve learned are the most important ways to improve websites LinkedIn page 98 Google+ and Analytics on home page ssl/https 86 84
  47. 47. What we’ve learned are the most important ways to improve websites LinkedIn page 98 Google+ and Analytics on home page ssl/https 86 84
  48. 48. What we’ve learned are the most important ways to improve websites LinkedIn page 98 Google+ and Analytics on home page ssl/https 86 84
  49. 49. What we’ve learned are the most important ways to improve websites LinkedIn page 98 Google+ and Analytics on home page ssl/https 86 84
  50. 50. What we’ve learned are the most important ways to improve websites LinkedIn page 98 Google+ and Analytics on home page ssl/https 86 84
  51. 51. What we’ve learned are the most important ways to improve websites LinkedIn page 98 Google+ and Analytics on home page ssl/https 86 84
  52. 52. What we’ve learned are the most important ways to improve websites LinkedIn page 98 Google+ and Analytics on home page ssl/https 86 84
  53. 53. What we’ve learned are the most important ways to improve websites LinkedIn page 98 Google+ and Analytics on home page ssl/https 86 84
  54. 54. Questions? epscomm.com/txgap

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