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Simple Usability Testing - Akademi Berbagi Bali

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We often spend plenty of time to make a product / service, but by the time the product has been launched into the market, we realize that the product is not easy to use or does not meet the real user needs. This leads to customers getting frustrated, complaining, and even spreading bad words about the product.

Usability testing refers to the process of understanding what users do and why they do it. Usability testing involves recruiting individual test participants. They are invited to try using the product while we’re observing their behaviour. The process of watching and listening to actual users carrying out tasks with the product provides great insights into what works and what doesn't, and most importantly - WHY.

Traditional usability testing is very effective but often seen as time-consuming and expensive, therefore not many organization is willing to invest in it. We believe that everybody should be able to reap the benefits of usability testing. In this session with Akademi Berbagi, we show how usability testing can be done faster, easier, and much, much cheaper. For everyone.

Publicado en: Diseño, Tecnología

Simple Usability Testing - Akademi Berbagi Bali

  2. “If you want to know whether your software.. is easy enough to use, watch some people while they try to use it and note where they run into trouble. Then fix it, and test it again.” 6/10/142014 SOMIA CUSTOMER EXPERIENCE 2 WHATISUSABILITYTESTING? Author,“Don’tMakeMeThink”and“Rocket SurgeryMadeEasy”
  4. 6/10/142014 SOMIA CUSTOMER EXPERIENCE 4 •  Know a lot about the product/services •  Passionate about what you offer •  Familiar or have knowledge about the product •  Know little or nothing about your product •  Just want to get things done •  May use the product for the 1t time and have no ideas how the work ? You ≠ User WHYDOUSABILITYTESTING?
  5. 6/10/142014 SOMIA CUSTOMER EXPERIENCE 5 A B A B Sometimes you believe you know how the user would tap and swipe but in reality actual user may take unexpected path to find what are they looking for. ? You ≠ User EASY WHYDOUSABILITYTESTING?
  6. 6/10/142014 SOMIA CUSTOMER EXPERIENCE 6 •  Reduce Costs •  Improve Effectiveness •  Increase Revenue *Source: IEEE (Institute of Electrical and Electronics Engineers) TESTING??HMM.. The cost of fixing an error can be 100 times as high as it would have been during the development stage * WHYDOUSABILITYTESTING?
  8. 6/10/142014 SOMIA CUSTOMER EXPERIENCE 8 Source: WHATCANYOUTEST? wayfinding
  9. 6/10/142014 SOMIA CUSTOMER EXPERIENCE 9 forms
  10. 6/10/142014 SOMIA CUSTOMER EXPERIENCE 10 Source: Flickr Source: Wikimedia WHATCANYOUTEST? Anythingthat involvesuser interaction
  11. 6/10/142014 SOMIA CUSTOMER EXPERIENCE 11 Anythingthat involvesuser interactionSource: Flickr WHATCANYOUTEST?
  12. HOW? 6/10/142014 SOMIA CUSTOMER EXPERIENCE 12 Create scenario Preparewhat youwantto test recruit Runthe test analyze
  13. EXERCISE 30 minutes 6/10/142014 SOMIA CUSTOMER EXPERIENCE 13 1.  Create scenario 2.  Prepare the prototype to test 3.  Recruit 4.  Run the test 5.  Analyze
  14. 1.CREATESCENARIO 6/10/142014 SOMIA CUSTOMER EXPERIENCE 14 •  Identify key tasks that users might use the product / service for and convert them into scenarios •  Avoid using direct names or interface related, as participants will just scan the screen for the word “please login and manage your flight booking” “you have bought a flight ticket for tomorrow, but you now need to change the flight date to next week. please find how you would do this” Example: Compare it with:
  15. 6/10/142014 SOMIA CUSTOMER EXPERIENCE 15 2.PREPAREWHATYOUWANTTOTEST Source: Amberlight. Whatcanyoutest? Paper Prototype Digital Prototype Real Product
  16. •  pen (or pencil) and paper •  the quickest and the easiest way to start prototyping •  most often used during the early stages of a design cycle •  force users to focus on how they will use the system instead of what it will look like Source: Smashing Magazine LOW FIDELITY
  17. •  using computer-based tools such as visio, balsamiq, omnigraffle, axure •  take more time and effort but look more formal and refined •  while visual elements of branding, colors and style can be introduced, it is often avoided to focus on the behavior of the application •  interactivity can be simulated by linking pages or screens Source: Smashing Magazine MEDIUM FIDELITY
  18. •  the most realistic and are often mistaken for the final product •  usually more time and labor intensive •  appropriate when high visual and functional fidelity is required Source: Smashing Magazine HIGH FIDELITY
  19. 3.RECRUIT •  Who to recruit? •  Ideal: the target users of your products / services •  In a quick and dirty world: your co-workers, friends, family – who might be of close resemblance to the target users •  How many participants? •  Depend on the purpose of your study as well as your resources and timeline •  5 participants per target group will usually uncover most usability problems 6/10/142014 SOMIA CUSTOMER EXPERIENCE 19
  20. “The best results come from testing no more than 5 users and running as many small tests as you can afford.” 6/10/142014 SOMIA CUSTOMER EXPERIENCE 20 JakobNielsen principal,NielsenNormanGroup
  21. 4.RUNTHETEST 6/10/142014 SOMIA CUSTOMER EXPERIENCE 21 • Explain what’s going to happen • Assure them that there’s no right or wrong. We are interested in their real, honest, most natural reaction. • Think aloud – ask users to constantly verbalize what they are thinking, seeing, feeling, and doing while performing the task • to help us understand “why” users took (or did not take) certain actions • Encourage, but don’t tell them how to do • Probe when necessary • Observe for non-verbal cues
  22. HOW •  Do test the site not the participants •  Do note participant’s success in completing each task •  Do ask open-ended follow up questions •  Do compensate participants 6/10/142014 SOMIA CUSTOMER EXPERIENCE 22 DO
  23. HOW •  Don’t give participants tasks that can not be completed •  Don’t guide participants •  Don’t answer questions until the end •  Don’t take it personally 6/10/142014 SOMIA CUSTOMER EXPERIENCE 23 Don’t
  24. 5.ANALYZE 6/10/142014 SOMIA CUSTOMER EXPERIENCE 24 •  List the usability issues that you observe •  Identify severity of issues •  Prioritize issues •  Come up with ideas to solve the issues
  25. EXERCISE 30 minutes 6/10/142014 SOMIA CUSTOMER EXPERIENCE 25 1.  Create scenario 2.  Prepare the prototype to test 3.  Recruit 4.  Run the test 5.  Analyze