Eric Ries is a Silicon Valley entrepreneur and blogger who developed the lean startup method for companies operating under conditions of extreme uncertainty. The lean startup method advocates validated learning through frequent experimentation using a build-measure-learn process, rather than traditional management techniques. It focuses on building minimum viable products, measuring customer behavior, and using innovation accounting to determine when to pivot or persevere based on experimental results.
6. Lean starup
■ Entrepreneur everywhere
□ new product and services
□ extreme uncertainty condition
□ size of company is not important
■ Extrepreneurship is management
□ institution
□ traditional management fails
□ management for “extreme uncertainty
condition” -> startup
■ Validated learning by frequent experiments
■ Build-measure-learn
■ Innovation accouting
9. Innovation Accounting
■ Establish the baseline
□ Build a minimum viable
product
□ Measure how customer
behave right now
■ Tune the engine
□ Experiment
■ Pivot or persevere