UBC Town Hall 2007 presentation workshop. See blog for text of speech. http://tinyurl.com/27aa8l

1. Creative Expression and Social
Networking in a Digital Culture:
Why Students ♥ Facebook
(and why you should too!)
Phillip Jeffrey
UBC e-strategy Town Hall 2007
June 21, 2007

2. Structure of Presentation
What is Facebook?
How do Students Use it?
Strategies in an Educational
Environment
Privacy -- Expectations and
Reality
Photo by flickr user thowi
© 2007 Phillip Jeffrey

3. Act 1: What is Facebook?
“I’m here to build something for the long
term. Anything else is a distraction.” -
Mark Zuckerberg
© 2007 Phillip Jeffrey

4. thefacebook
Screenshot by flickr user
Brian “DoctaBu” Moore
© 2007 Phillip Jeffrey

5. Facebook Features
© 2007 Phillip Jeffrey

6. Wall and Groups Features
© 2007 Phillip Jeffrey

7. Minifeed
screenshot by Flickr user
jessamyn
© 2007 Phillip Jeffrey

8. News Feed
© 2007 Phillip Jeffrey

9. News Feed Preferences
Screenshot
by Flickr user
Jacob Bøtter
© 2007 Phillip Jeffrey

10. Facebook - By the Numbers
Over 24 million users
3% weekly growth
since 2007
60% log in each day
6 million photos
uploaded daily (no
limit, friends view)
Mashup by Flickr user jjessalo
© 2007 Phillip Jeffrey

11. Act 2: How do Students Use it?
The great thing about this website is that it is
grounded in physical communites that exist
in real life” – Mark Zuckerberg
Green College
© 2007 Phillip Jeffrey

12. Green College Group
“it’s a way for incoming
residents to start feeling like
they’re part of the community
before they get here” –
Mika McKinnon – creator
© 2007 Phillip Jeffrey

13. Administrator – Group Member Access
© 2007 Phillip Jeffrey

14. Administrator – Group Editing
© 2007 Phillip Jeffrey

15. Green College Group
© 2007 Phillip Jeffrey

16. Green College Wall
© 2007 Phillip Jeffrey

17. Great Canadian Wish List
© 2007 Phillip Jeffrey

18. The Power of Digital Advocacy
© 2007 Phillip Jeffrey

19. Aquatic Centre Group News
© 2007 Phillip Jeffrey

20. UBC Class of 2011 Groups
© 2007 Phillip Jeffrey

21. UBC Class of 2011 Group
© 2007 Phillip Jeffrey

22. UBC Groups on Facebook
© 2007 Phillip Jeffrey

23. UBC Marketplace
© 2007 Phillip Jeffrey

24. Virginia Tech Memorial Page
© 2007 Phillip Jeffrey

25. Canadian Virginia Tech Tribute
© 2007 Phillip Jeffrey

26. Birthday Greetings
© 2007 Phillip Jeffrey

27. Gift Giving – Like a digital hug
© 2007 Phillip Jeffrey

28. News Feed
© 2007 Phillip Jeffrey

29. Status Updates
© 2007 Phillip Jeffrey

30. Knowledge is Mobile
Photo courtesy of Flickr user Daniele Muscetta
© 2007 Phillip Jeffrey

31. Act 3: How do I know you?
© 2007 Phillip Jeffrey

32. UBC Birdcoop
© 2007 Phillip Jeffrey

33. EDGE Lab -- Dalhousie
© 2007 Phillip Jeffrey

34. Crossett Library – Bennington College
Screenshot courtesy
of Flickr user
librarianmer
© 2007 Phillip Jeffrey

35. LFS Learning Centre Grand Opening
© 2007 Phillip Jeffrey

36. Internet Research (AoIR 8.0) Group
© 2007 Phillip Jeffrey

37. Internet Research (AoIR 8.0) Wiki
© 2007 Phillip Jeffrey

38. Notes
© 2007 Phillip Jeffrey

39. Importing Blog Entries – Blank Note
© 2007 Phillip Jeffrey

40. UBC Flyer Ads -- Event
© 2007 Phillip Jeffrey

41. Shared Information Spaces
Photo courtesy of Flickr user tsmyther
© 2007 Phillip Jeffrey

42. Creating a Profile
© 2007 Phillip Jeffrey

43. Digital Identities
Photo courtesy of Flickr user *watershed*
© 2007 Phillip Jeffrey

44. Terms of Use
© 2007 Phillip Jeffrey

45. Final Act: Privacy Overview
© 2007 Phillip Jeffrey

46. News Feed Privacy
© 2007 Phillip Jeffrey

47. Tagging in Facebook -- Photos
© 2007 Phillip Jeffrey

48. Blocking Stalkers and Limiting Profiles
Photo by Flickr user Bizzy Girl
© 2007 Phillip Jeffrey

49. Digital Natives & Digital Immigrants
Photo courtesy of Flickr user Shapeshift
Photo courtesy of Flickr User Laura Mary
© 2007 Phillip Jeffrey

50. Thanks for Coming – Any Questions?
Photo by Flickr user fatal Cleopatra
Phillip Jeffrey
fadetoplay.com
phillipj@ece.ubc.ca
Thanks to Cyprien Lomas and Duncan McHugh from The Learning Centre for podcasting this talk
© 2007 Phillip Jeffrey