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Twitter presentation (data science team)

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Presentation given to Twitter's data science team in February 2014

Publicado en: Tecnología
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Twitter presentation (data science team)

  1. 1. SOCIAL MEDIA IS THE PROBLEM (AND THE SOLUTION) Lauren Wagner < September 22 2011 >
  2. 2. Social relationships are one of the most well-documented factors influencing physical and mental health - Lowered levels of distress - Increased feelings of security and self worth - Heightened sense of belonging - Source of regulation for maintaining healthy behaviors - Enhanced social participation and commitment to community
  3. 3. Online social networks are designed to forge and maintain social relations between people. 72% of Internet users utilize online social networks 1.7 billion people are a member of at least one online social network
  4. 4. Online networks create social ties between people Social ties are known to impact well-being Online social network use affects the well-being of average users
  5. 5. Why should we care about the health of the “healthy”? “Transient happy moods lead people to seek out others and engage with the environment, to be more venturesome, more open, and more sensitive to their individuals.”
  6. 6. What do we know? Internet Health happiness loneliness perceived social support companionship depression small acts of kindness But findings are inconclusive and conflicted. Results are specific to the type of online environment under consideration (i.e. Facebook, chat sessions, online support groups, etc.)
  7. 7. Human connectedness is a function of perceived social support and companionship.
  8. 8. The power of perception. “Humans are such meaning-making creatures that we perceive social relationships where no objectifiable relationship exists (e.g., between author and reader, between an individual and God) or where no reciprocity is possible (e.g., in parasocial relationships with television characters).”
  9. 9. “Conversely, we perceive social isolation when social opportunities and relationships do exist but we lack the capacity to harness the power of social connectedness in everyday life.”
  10. 10. theory of perceived companionship
  11. 11. Hypotheses 1. A reciprocal online interaction has the potential to improve user well-being 1. A potentially reciprocal online interaction has the ability to improve user well-being Subject tweets Another user acknowledges tweet Subject experiences a boost in well- being Individual perceives that they are supported
  12. 12. Twitter Survey Overview I. User perception of their Twitter community – What is the relationship between Twitter users and their contacts? II. Expectations and hopes for Twitter interactions III. Explicit reactions to Twitter interactions
  13. 13. I. User perception of their Twitter community Respondents’ relationship to Twitter contacts: Out of the contacts they interact with on Twitter, most respondents do not know these people personally Do not consider contacts to be part of their close personal community Do not consider Twitter interactions to be personal Perceived closeness of relationship to Twitter contacts: Report that they share many interests with their Twitter contacts Would feel concern if a contact tweeted that they were having a problem Implications: Subjects perceive Twitter contacts to be similar to themselves even though they do not know one another; respondents would feel concern for purported strangers if they were having a problem
  14. 14. II. Expectations and hopes for Twitter interactions Expectations for Twitter interactions: Respondents do not care if another user acknowledges their tweet Do not expect another user to acknowledge their tweet Hopes for Twitter interactions: When the respondent tweets, he hopes for a response from another user Comforted by the fact that someone on Twitter might acknowledge their contribution to the network Implications: Feeling comforted and supported improves well-being
  15. 15. III. Explicit reactions to Twitter interactions • Gaining a follower, receiving a reply, and being retweeted made people feel more: – Recognized (85%) – Connected (85%) – Appreciated (70%)  Responses were higher for receiving a reply and being retweeted than gaining a follower
  16. 16. III. Explicit reactions to Twitter interactions Users reported that Twitter: • Increases feelings of connectedness (62%) • Is considered an outlet to express ideas (68%) • Interactions are a source of stimulation and rewarding (68%)
  17. 17. III. Explicit reactions to Twitter interactions Boosts in well-being: - Most users do not feel a boost in well-being when they tweet - When a tweet is acknowledged by another user, 64% report a boost in well-being Implications: It is the interaction between strangers that boosts well-being
  18. 18. Exploring the Theory of Perceived Companionship • Health benefits resulting from interactions with one’s Twitter network are based off of individual perception – Subject believes another user has deciphered their tweet and deemed it relevant, which may or may not be accurate – Subject perceives Twitter network to be similar to themselves, which may or may not be accurate – A lack of contextual cues forces users to “fill in the spaces”; research shows that online, people are inclined to create positive views of one another and develop exaggerated impressions of conversation partners The online environment may be manipulated so that average users perceive activities to be supportive or companionate even if they are not intended as such
  19. 19. Social Media // Force for Good “Our biggest problems have no technological solution. We have come through the industrial age, the information age. Now we need to prepare ourselves for what I call the human engineering age and address the relationships which enable societies to work” (Herbert, 2011)
  20. 20. Thank you. @typewriters

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