This is an analysis of a microtrend in social media known as micro videos. This presentation will examine the elements that make this trend successful.

1. THE FUTURE OF
SOCIAL MEDIA

3. A Microvideo
also known as a
short form video,
are short, 6-30
second video
clips.
There has been
some discrepancies
about the length of
a micro video; but
most would agree
less than six
minutes because
people lose
interest.

4. 2010
Social Media is on the rise
Facebook and YouTube are
gaining more users. Twitter is
getting popular!
2011
Snapchat has been licensed by
Stanford graduates under the
moniker Snapchat, Inc
2012
Vine was founded!

5. 2013
Vine is launched
Vine was a social media platform that
allowed users to upload and watch 6-
second videos in a loop format.
2014
iPhone 6 was introduced new
features such as zoom and slow mo.
This helped further micro-video’s
success, making Vine ‘most
downloaded of 2014’. Musical.ly is
on the rise!
2016
Musical.ly became one of the
fastest-growing social platforms.
The growth of the app is attributed
to the usage of hashtags to
promote trends and worldwide
events. Vine dies!

6. 2017
Musical.ly was purchased
by Bytedance Technology,
Co.
2018
Bytedance combined the apps
Musical.ly and Douyin and officially
released TikTok worldwide. It allows
users to create up to 60-second videos
but with the ability to use original
sound or sound bytes, a larger array of
filters, and more editing abilities.
2020
During the Covid
pandemic TikTok grew to
over 800 million users;
Facebook and Instragram
introduced Reels.

8. Microvideos
are not going
away
anytime soon
and as an
element of
marketing
microvideos
are gaining
in popularity.

9. Microvideos have a wide range
of customers that produce can
learn form Utilizes sound and
animation to attract viewers'
attention
The Videos are easy to
make and spread.
The negative impact of irrational
consumption for all users The
plagiarism of micro videos Overall
production of the video
The current development of the 5G
network
Micro videos for marketing
purposes can be made money
thanks to the reasonably mature
state of e-commerce.
The modernization of eLearning

10. PRICE POLICY
In terms of pricing, full consideration should be given to
the cost of making short videos. Further, it can be
considered that the short videos are marketed in the
form of content or in the form of advertising, which can
play different promotional roles (Zhou, R., 2021). As a
result, adding product qualities to short films with
content will wow viewers; conversely, enhancing
engagement and innovation in short videos with
advertising will pique viewers' interest in the products.
Consider the product's demand and competitiveness as
well.
 PRODUCT MANAGEMENT
 In terms of choosing products, short videos for
marketing should pick some well-known products,
which can be divided into direct and indirect selections:
"direct selection" has the literal meaning of selling
some products, like water cups, directly; "Indirect
selection" uses the product as the theme. Consider a
water cup in the shape of a panda as an illustration. In
order to make a lasting impact on customers,
psychological understanding should also be used to
product packaging, color, trademarks, and other
features (Zhou, R, 2021).

11. PLACE STRATEGY
To increase the marketing
impact, we should select
delivery channels that have a
high user base, are simple to
distribute, and are combined
with the qualities of the product
itself.
PROMOTION STRATEGY
Sales promotion strategies that
sellers should use include
discounts, cash back, raffles,
and freebies. In addition,
uploaders should improve on
character set, enhance
commodity quality, and upgrade
after-sales guarantee

12. THE EXPERT
Terrell Wright
214-493-2381 I
terrellwright@metroplexmobilestudio.org
Social Media Professional Interview
Metroplex Studios Office
Dallas, Texas
10/13/2022
I spoke with Terrell Wright. He is the CEO of
Metroplex Studios. He has a Bachelor of
Science degree in Broadcast Journalism/
Mass Communication from Southern Illinois
University. He has over 25 years in the media
industry as a floor director, camera
operations, lighting, stage production, and
audio-visual management. A veteran of the
United States Navy, Terrell has taken his
leadership skills and started his own
production company in 2015. This company is
known as Metroplex Studios. He currently
helps produce social media podcast Monday
Night Politics at the Dallas Observer.

13. Tyrone Miller: Does your company use micro-trends? If
so, how?
Terrell Wright: Yes. We use small videos known as spots
or clips. This helps with knowledge base and brand
awareness.
Tyrone Miller: What are some potential advantages
using micro-trends?
Terrell Wirght: Micro-videos have a huge advantage.
Several transactions occur online on a daily basis. The
micro-videos can help reach a larger target audience.
Which a business can achieve success locally to globally
if the trend goes viral.
Tyrone Miller: What are some limitations that micro-
videos currently present?
Terrell Wright: Most of the time, the primary challenge
is creating an effective video strategy. This can cause
many problems. Another issue is companies having
budget issues to create content. Finally, the lack of
content ideas. The creativity part of producing videos
can be difficult.
Tyrone Miller: Should Micro-videos become part of the
overall marketing strategy?
Terrell Wright: Absolutely. Many companies are utilizing
microtrends. Brick-and-mortar stores still have a
physical presence. However, they have more sales
occurring online. Microtrends are the new method of
exchanging ideas as well as marketing information.
Tyrone Miller: Is micro-videos a permeant approach or
just a fad?
Terrell Wright: It is most certainly a permanent
approach. Trends come at a slower pace. I have found
that most micro-trends last three to five years. This
potentially has time to grow exponentially if it does not
disappear anytime soon.

15. This presentation focuses on the SWOT analysis of
the micro-video marketing development trend and
a general 4Ps analysis of the short video marketing
strategy. First, the development of the SWOT
analysis model, which consists of four factors
strengths, weaknesses, opportunities, and threats,
uses systematic analysis to analyze various factors.
It is ultimately concluded that there will be more
short video uploaders in the future, and micro
video users will continue to rise, but the growth
rate will slow down.
Secondly, there is a rough analysis of the short
video marketing strategy. Combined with the
development trend of the short video marketing
industry, suggestions have been implemented for
uploaders to set up a unique, impressive character,
increase product quality and ensure after-sales
service.
High-quality commodities and good after-sales
guarantees would increase the praise rate of
products and enhance sellers’ reputations (Zhou,
R., 2021). A Vivid character set can increase
customer sources. These benefits will eventually be
reflected in sales

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