2. SEO experts are constantly telling us about the importance
of good quality content and good quality back links from
web sites with relevant content. They also tell us that
reciprocal links and page rank are of decreasing
importance. They then instruct us as to how to go about
getting good links by personally contacting other web sites
and proposing a reciprocal link! Confusing! As is much of
the advice given to prospective site designers.
11. The most important piece of advice is to design your site
for the visitor and not the search engines. Have as much
information within the content as possible and keep the
graphics to a minimum.