Sample file for Marketing Research

1. Towards better Understanding
Healthcare Market
in Egypt and it's
Relation to
Internet Growth
Based on 1ry market Research
Dr. Osama Ahmed Abou ElKhir, MD,CPHQ, LSSGB, OSHA
4/4/2012

2. Introduction:
Egypt is a country mainly in North Africa, with the Sinai forming a land bridge in Southwest
Asia. Egypt is thus transcontinental, and a major power in Africa, the Mediterranean Basin,
the Middle East and the Arabic world. It is one of the most populous countries in Africa and
the Middle East with over 81 million people. Egypt's Internet users are currently exceeding 30
million users with annual growth reaching 26.01%. Social media is major area of concern for
the consumers; Facebook reported 20 million users from Egypt where it ranks #20 in the
country list per volume.
Egypt's Population:
Age Distribution:
Egypt is a young country, Egyptians below the age of 40 accounts for more than 75% of the
entire population; about 30% are under 15 years. The figure (1) shows % age groups of
Egyptians.
Egyptians Age Groups %
1.6 1.1
Less than 5 years old
1
5- 2.3 10.6
3.1
10- 4.2
15-
5 10.5
20-
25-
5.6
30-
35-
10.6
40- 6.4
45-
50-
6.5
55-
11.7
60-
8.8
65-
10.8
70-
Figure 1 Age Group %

3. Geographical Regions and Density:
At 1,001,450 square kilometers; Egypt is the world's 30th-largest country. Population are
concentrated along the narrow Nile Valley and Delta, meaning that about 99% of the
population uses only about 5.5% of the total land area. Egypt's largest urban areas are Cairo,
Alexandria, Giza, Shubra, Helwan, Port Saied and Suez. More than 45% of Egyptians are living
in urban areas. Figure (2) shows population density (people per km2)
Figure 2 Egypt's population density
Family Size:
At 2006, average family size was 4.2 individual.

4. Consumers' Expenditure & Healthcare:
Expenditure on healthcare comes as the third sector accounting for 10% of the total income.
 55% is spent on "Medical Equipment and Products"
 30% is spent on "outpatients service"
 And only 15% is spent on inpatient services in the hospital.
Figure (3) and (4) visualize the mentioned information.
Beverages and Recreation &
Tobacco Communications culture
3% 2%
Miscellaneous 3%
goods& services
Education 3%
3%
Hotels &
Restaurants
4%
Furniture, domestic
equipments &
Food and drink
maintenance
36%
4%
Clothing,
textiles and
footwear Transports
6% 6%
Services &
Health Care
Housing
10%
20%
Expenditure per sector (%)
Figure 3 %Expenditure per sector
%Distribution of expendture on Healthcare
Inpatient
services in the
hospital
15%
Medical
Equipment
outpatients and
service Products
30% 55%
Figure 4 %Distribution of expendture on Healthcare

5. Top #of patients seen at outpatient per specialty per year in Public &
Central Hospitals:
Patients are encountered for: Internal medicine, Pediatric, dermatology/ venereal disease,
ophthalmology and Isolation/fever more than 2 million times each.
# visitors seen at outpatient per specialty per year
6000000
5000000
4000000
# Encounters
3000000
2000000
1000000
0
Figure5

6. Top # of patients seen at Causality area per specialty per year in
Public & Central Hospitals:
Encounters for internal medicine are also the highest in volume.
#patients seen at Casuality area per specialty per year
2500000
2000000
# Encounters
1500000
1000000
500000
0
Figure 6

7. # Of Licensed physician per year with trending and distribution:
There are more than 180,000 licensed physician currently registered in Egypt at
governmental, general and private sectors. Almost 80% are working in governmental
hospitals, 18% are working in private practice and the rest in general sector.
200
No. of Physicians 180
160
140
No. in Thousands
120
100
80
60
40
20
0
1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Figure7
Liscinced Physician distribution / place
General Private
Hospitals 18%
1%
Governmental
81%
Figure8

8. Top places with the highest # of licensed physicians:
50000
40000
30000
20000
10000
0
Therapeutic Cabinet of the Police General Hospitals and University Directorates
institutions Ministry of Hospital Authority for educational Hospitals of the
Health Health institutions governorates
Insurance of Health
Affairs
Figure 9

9. Egypt and Internet Economy:
Internet Supply:
Egypt's International Bandwidth increase over the period 2001-2010 with an average annual
growth rate of 105%
Figure 10

10. Internet Demand:
During the last decade (2000-2010), Egypt's Internet users boomed from almost half million
users to about 23 million users; the internet penetration jumped from almost 1% to about
30%. 86% of the users are accessing through broadband connection.
Currently there are, estimated, 30 million users for internet in Egypt
Figure 11
Figure 12

11. Internet and Mobility:
Egyptian are now shifting for usage of mobile services for internet connection (USB modems,
Mobile Phone connection, Tablets, …). The growth rate in USB modem subscribers increase
from 2009 to 2010 202%. At 2010, Mobile Phone internet users represent 34% of total
internet users and accounts only for 11% of total mobile subscribers. As of 2010, the total
mobile phones those are ready to access internet through 3G network are 16 million
handsets; however only half of them (8.6 million) are actually using mobile phone internet
connection. This market is potential for growth by more attraction and promotion from
service providers.
Figure 13
Figure 14: Proportion of mobile internet users

12. Intentionally Blank