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Esempi di business model e il pitch (vers. 2015)

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Esempi di business model di compagnie molto note: Coca Cola (per la bottiglia di vetro storica!), Financial Times, LinkedIn, Groupon, Twitter, Facebook, Blockbuster e Google.
Community business model (su base geografica, professionale e community online); cos'è un business plan e in cosa è diverso da un business model.
Info e consigli sul pitch, comprese alcune domande da usare come traccia.

Publicado en: Educación
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Esempi di business model e il pitch (vers. 2015)

  1. 1. Esempi di business model e il pitch IED Lezione 6/2015 Frieda Brioschi / Emma Tracanella frieda.brioschi@gmail.com / emma.tracanella@gmail.com
  2. 2. 6. Esempi di business model e il pitch Programma del corso 1. Startup italiane 2. Creare un’impresa in Italia 3. Dall’idea alla progettazione 4. Mercato e costi 5. Analisi del valore e business model 6. Esempi di business model e il pitch 2
  3. 3. 6. Esempi di business model e il pitch Indice di oggi • Esempi di Business Model • Business Plan • Il pitch 3
  4. 4. 6. Esempi di business model e il pitch Analisi del valore e business model: riassumendo E’ stata presentata la definizione di contabilità per cassa e per competenza: • la differenza tra le due ha a che fare con l’arco di tempo in cui i ricavi e le spese sono registrate e segnate 4
  5. 5. 6. Esempi di business model e il pitch Analisi del valore e business model: riassumendo During last lesson we discussed what is a business model and how fulfill a business model canvas, looking into each part: • Value proposition • Customer segments • Channels • Customer relationship • Revenue streams • Key resources • Key partner • Key activities • Cost structure 5
  6. 6. 6. Esempi di business model e il pitch Analisi del valore e business model: le slides Le slides sono disponibili su Slide Share @ubifrieda: https://www.slideshare.net/ubifrieda/ 6
  7. 7. 6. Esempi di business model e il pitch Esempi 7
  8. 8. 6. Esempi di business model e il pitch Coca Cola 8 http://sopinion8ed.wordpress.com/2012/11/23/the-coca-cola-business-model-and-their-competitive-advantage/
  9. 9. 6. Esempi di business model e il pitch Financial Times 9 http://glennas.wordpress.com/2010/07/31/business-model-innovation-alexander-osterwalder/
  10. 10. 6. Esempi di business model e il pitch LinkedIn 10 http://bmimatters.com/
  11. 11. 6. Esempi di business model e il pitch Groupon 11 http://www.adriaanrijkens.nl/2011/06/29/the-groupon-business-model-canvas/
  12. 12. 6. Esempi di business model e il pitch Twitter 12 http://bmimatters.com/2012/02/18/understanding-twitter-business-model-design/
  13. 13. 6. Esempi di business model e il pitch Facebook 13 http://bmimatters.com/2012/04/10/understanding-facebook-business-model/
  14. 14. 6. Esempi di business model e il pitch Blockbuster 14 http://daphnecurry.wordpress.com/2011/08/25/business-model-for-blockbuster-video/
  15. 15. 6. Esempi di business model e il pitch Google 15 http://bmimatters.com/2012/04/18/comparing-facebook-and-google-business-models/
  16. 16. 6. Esempi di business model e il pitch Wikipedia • Esiste davvero un business plan per Wikipedia? 16 http://www.quora.com/Wikipedia/Does-an-original-business-plan-still-exist-for-Wikipedia
  17. 17. 6. Esempi di business model e il pitch Modelli di comunità 17
  18. 18. 6. Esempi di business model e il pitch Comunità geografiche • quartieri • distretti produttivi • vicini a me 18 http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html
  19. 19. 6. Esempi di business model e il pitch Comunità professionali • Tutte le persone che fanno lo stesso lavoro • E’ un mercato abbastanza facile 19 http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html
  20. 20. 6. Esempi di business model e il pitch Comunità online • Facilmente raggiungibili (moltissimi strumenti disponibili) • Non c’è un limite chiaro tra l’essere parte di una comunità e far parte di un business (si pensi all’User Generated Content) • Gli utenti online possono essere disponibili a pagare per un servizio interessante (Fremium!) • Può essere creata come parte di un business (per es. la rete di librerie di Amazon) 20 http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html
  21. 21. 6. Esempi di business model e il pitch Business plan 21
  22. 22. 6. Esempi di business model e il pitch Business plan • I Business plan descrivono come, per quanto tempo e di quante risorse si ha bisogno per realizzare un business model. • Di solito un business plan è un documento per uso sia interno sia esterno. Internamente viene utilizzato per descrivere la strategia dell’azienda, mentre esternamente per presentare il progetto agli investitori. 22
  23. 23. 6. Esempi di business model e il pitch Business plan • Scrivere un business plan aiuta a chiarire le diverse attività dell’azienda e a: • ottimizzare e sviluppare le risorse disponibili • aumentare la consapevolezza sugli aspetti finanziari, i flussi di cassa, i punti di break even, eccetera • Analizzare i rischi • Identificare i metodi per raggiungere obiettivi specifici • Ecc. 23 http://www.nascelimpresa.it/doc/guida_BUSINESS_PLAN.pdf
  24. 24. 6. Esempi di business model e il pitch Business model e 
 Business plan I piani sono statici … i modelli sono dinamici! - Steve Blank - 24 http://www.slideshare.net/sblank/bus-model-and-cust-dev-jan-2013
  25. 25. 6. Esempi di business model e il pitch Non dimenticate!!! 25 http://retrolife.typepad.com/the_overexamined_life/entrepreneurship/
  26. 26. 6. Esempi di business model e il pitch Il pitch 26
  27. 27. 6. Esempi di business model e il pitch http://mindyourpitch.com/blog/what-is-an-elevator-pitch/ Cosa è un elevator pitch? Una presentazione (molto) breve. 27
  28. 28. 6. Esempi di business model e il pitch http://www.ninjamarketing.it/2011/10/25/lelevator-pitch-larte-di-comunicare-unidea-in-modo-efficace-e-in-pochi-secondi/ Consigli 1. Siate brevi (meno è meglio!) 2. Sfruttate l’effetto WOW (6-10 secondi per creare curiosità) 3. Chi (aggiungete informazioni su di voi) 4. KISS (Keep It Simple Stupid) 28
  29. 29. 6. Esempi di business model e il pitch http://elevatorpitchessentials.com/essays/ElevatorPitch.html Le 9 C per un elevator picth efficace 1. Coinciso 2. Chiaro 3. Compelling - avvincente 4. Credibile 5. Concettuale 29 6. Concreto 7. Customized - personalizzato 8. Consistente 9. Conversational - discorsivo
  30. 30. 6. Esempi di business model e il pitch http://www.businessknowhow.com/money/elevator.htm 6 domande a cui dovete rispondere 1. Cos’è il vostro prodotto o servizio? 2. Qual è il vostro mercato? 3. Qual è il vostro modello dei ricavi? 4. Chi c’è dietro la vostra società? 5. Chi sono i vostri concorrenti? 6. Qual è il vostro vantaggio sui concorrenti? 30
  31. 31. 6. Esempi di business model e il pitch Nella prossima lezione.. • TIM #WCAP 31

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