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AR Experience Design @ ARE2011
1.
Experience Design for
Mobile Augmented Reality Gene Becker May 2011
2.
“You are the
world’s first pure play experience designers” - Bruce Sterling
3.
what makes a
compelling experience? Physical / Mental Self-Expression Challenge & Creativity Physical Stimulation Competing (sights, sounds, touch…) with others Mental / Emotional Bonding, Sharing & Stimulation, Imagination Cooperation ref: Hull, Reid “Experience Design for Pervasive Computing” © 2010, Layar B.V.
4.
mobile AR experience
design practices 1. Zero-click experiences 2. Narrative elements 3. Magic moments 4. Immersion & flow vs. literal positioning 5. AR as social photography © 2010, Layar B.V.
5.
We’re still in
the silent film era of the AR medium
6.
Historic Market Street
layer by bigBigBang
7.
Quadmented by Adriano
Farano @farano
8.
Quadmented by Adriano
Farano @farano
9.
Quadmented by Adriano
Farano @farano
10.
Quadmented by Adriano
Farano @farano
11.
PhillyHistory.org AR by Deb
Boyer & Josh Marcus @azavea
12.
Berlin Wall layer
by Marc Rene Gardeya
13.
14.
tiananmen squARed johncraigfreeman.com
15.
virtualpublicartproject.com @vpublicart
16.
freespace by spacelib
17.
Tweeps around by
TAB http://www.tabworldmedia.com
18.
Instaphotos by TAB
Worldmedia
19.
mobile AR experience
design practices 1. Zero-click experiences 2. Narrative elements 3. Magic moments 4. Immersion & flow vs. literal positioning 5. AR as social photography © 2010, Layar B.V.
20.
Discuss. Gene Becker tw: @genebecker skype:
gene.becker web: www.layar.com mail: gene@layar.com
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