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The netcrowds and the forms of the collective intelligence on the Internet University of Jyväskylä tmc09-jyu 26.3.2009 Kari A. Hintikka
Shortly about the speaker ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Idea of the presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
With the Internet, the economical value of the information is leaping to zero ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An introduction: del.icio.us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A) Ancient method: people report from conference and seminars realtime Traditional model at capturing slide at conference Speaker Listener user 1 user 2 user 3 Takes snapshot of  Powerpoint slide(s) Sends snapshots realtime to organization Internal distribution on intranet, email, mobiles etc.
A) Feedworld model - people report from conference and seminars realtime Speaker Listener 2 Listener 3 Listener 1 micro- blogging, sms Jaiku, Twitter blogging, laptop & wlan blog Feed aggregator like Feedburner Listener 4 video, mobile YouTube Flickr images, mobile Podcasting (audio) (depends on situation) microchannels user 1 user 2 user 3 user 1 user 2 user 3 user 1 user 2 user 3 user 1 user 2 user 3 user 1 user 2 user 3
A) Feedback model - users comment conference and seminars realtime Speaker Listener 2 micro- blogging, sms, wlan Jaiku, Twitter RSS Feed from Jaiku, Twitter with microchannels like Jaiku, readers can ask comments via commentator answers of speaker is channeled again user 1 user 2 user 3 user 2 user 3 user 1
B) Feedworld model - people report from synthetic worlds realtime Speaker in Second Life Listener 2 Listener 3 Listener 1 micro- blogging Jaiku, Twitter blogging, laptop & wlan Feed aggregator like Feedburner Listener 4 Skype, podcast YouTube Other secondlifers user 1 user 2 user 3 user 1 user 2 user 3 user 1 user 2 user 3 user 1 user 2 user 3
Original meme map of Web 2.0 buzz word
Web 2.0 - three main areas New business models Internet as platform Networks and content sharing
Web 2.0 - evolution paths New business models Internet as platform Networks and content sharing The Long Tail Mashup Collective intelligence Rating Blogosphere AJAX Perpetual beta Synthetic goods Social media Rich user experiment Service, not application Prosumers Platform enabler
Web 2.0 - success examples New business models Internet as platform Networks and content sharing The Long Tail Mashup Collective intelligence Rating Blogosphere AJAX Perpetual beta Synthetic goods Social media Rich user experiment Service, not application Prosumers Platform enabler Google Docs Flickr, Youtube Amazon Lego Digg Habbo, WoW, Second Life Prediction markets Open Source Technorati
Briefing about the social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The user model of Flickr Copyright soldierant.net 2005
About the role of the Internet for associations and movements ,[object Object],[object Object],[object Object],[object Object]
Collective citizen media, examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Porkkanamafia aka Carrotmob Finland ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
St. Albans vs. Tesco ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media ennen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Net and the civil society: short version of the history ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media now ,[object Object],[object Object],[object Object],[object Object]
A typology of problem solving on the Internet Single solution Open-ended Individual Collective Open Source Prediction markets Scipionus.com Wikipedia Wisdom of crowds Net detectives Case Lego Crowdsourcing answers.yahoo.com
The 80/20 Rule and Law of Villfredo Pareto ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conclusion of Barabasi: 80 % of human efforts are irrelevant
The Long Tail - or scale-free network 20 percent 80 percent
The Long Tail - 2
The Long Tail - 3 - Amazon
Netcrowd ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
case: Myyrmanni ,[object Object],[object Object],[object Object],[object Object]
case: Myyrmanni ,[object Object],[object Object],[object Object],[object Object]
 
Netcrowd: case The Jam Man (Hillomies) 2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nettietsivät vs- Hillomies 2007
Netcrowd: case The Jam Man 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons to learn from the case of The Jam Man ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Research Swarm (tutkimus.parvi.fi) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object]

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The netcrowds and the forms of the collective intelligence on the Internet

  • 1. The netcrowds and the forms of the collective intelligence on the Internet University of Jyväskylä tmc09-jyu 26.3.2009 Kari A. Hintikka
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. A) Ancient method: people report from conference and seminars realtime Traditional model at capturing slide at conference Speaker Listener user 1 user 2 user 3 Takes snapshot of Powerpoint slide(s) Sends snapshots realtime to organization Internal distribution on intranet, email, mobiles etc.
  • 7. A) Feedworld model - people report from conference and seminars realtime Speaker Listener 2 Listener 3 Listener 1 micro- blogging, sms Jaiku, Twitter blogging, laptop & wlan blog Feed aggregator like Feedburner Listener 4 video, mobile YouTube Flickr images, mobile Podcasting (audio) (depends on situation) microchannels user 1 user 2 user 3 user 1 user 2 user 3 user 1 user 2 user 3 user 1 user 2 user 3 user 1 user 2 user 3
  • 8. A) Feedback model - users comment conference and seminars realtime Speaker Listener 2 micro- blogging, sms, wlan Jaiku, Twitter RSS Feed from Jaiku, Twitter with microchannels like Jaiku, readers can ask comments via commentator answers of speaker is channeled again user 1 user 2 user 3 user 2 user 3 user 1
  • 9. B) Feedworld model - people report from synthetic worlds realtime Speaker in Second Life Listener 2 Listener 3 Listener 1 micro- blogging Jaiku, Twitter blogging, laptop & wlan Feed aggregator like Feedburner Listener 4 Skype, podcast YouTube Other secondlifers user 1 user 2 user 3 user 1 user 2 user 3 user 1 user 2 user 3 user 1 user 2 user 3
  • 10. Original meme map of Web 2.0 buzz word
  • 11. Web 2.0 - three main areas New business models Internet as platform Networks and content sharing
  • 12. Web 2.0 - evolution paths New business models Internet as platform Networks and content sharing The Long Tail Mashup Collective intelligence Rating Blogosphere AJAX Perpetual beta Synthetic goods Social media Rich user experiment Service, not application Prosumers Platform enabler
  • 13. Web 2.0 - success examples New business models Internet as platform Networks and content sharing The Long Tail Mashup Collective intelligence Rating Blogosphere AJAX Perpetual beta Synthetic goods Social media Rich user experiment Service, not application Prosumers Platform enabler Google Docs Flickr, Youtube Amazon Lego Digg Habbo, WoW, Second Life Prediction markets Open Source Technorati
  • 14.
  • 15. The user model of Flickr Copyright soldierant.net 2005
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  • 19.
  • 20.
  • 21.
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  • 23. A typology of problem solving on the Internet Single solution Open-ended Individual Collective Open Source Prediction markets Scipionus.com Wikipedia Wisdom of crowds Net detectives Case Lego Crowdsourcing answers.yahoo.com
  • 24.
  • 25. The Long Tail - or scale-free network 20 percent 80 percent
  • 27. The Long Tail - 3 - Amazon
  • 28.
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  • 37.