070413 Fta I Tv Enablement Strategy

The iTV Company A Strategy for Free To Air + Interactive Television An Industry Strategy for Commercialising Digital iTV

Why is iTV Different to Internet? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising Revenue iTV Revenue Competes with all TV Connected Sectors

What’s Happening to the Media Sector? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.computerhope.com/history/2000.htm http://www.computerhope.com/history/19902000.htm http://www.researchandmarkets.com/reports/446873/foxtel.htm Effective Advertising = Free To Air Effective Advertising = Broadband

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why Free to Air? “ Free to Air (FTA) Television is like the beach. It’s free to use, for all Australians.”

Business Processes - EXPANSION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Broadcasters Sell the STB and the IPTV Service as a Means to Acquire Advertising Revenue Providing Free To Air Broadcasters an “interactive Feed” to combine Broadcast with Broadband through the Set-Top Box. Free To Air Broadcasters are able to expand their (“Advertising”) Territory

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ISP’s Needs to Sell iTV Set-Top Boxes

FTA provide ISP / IPTV Solutions ,[object Object],[object Object],[object Object],[object Object]

Premium Content Providing Additional Channels Via Broadband Programming

STB Subscriptions ,[object Object],[object Object],[object Object]

Additional Content - IPTV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Technology Overview What technologies are involved with iTV?

TV Technologies The Broadcast Layer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DVB – Enabling iTV ,[object Object],[object Object],[object Object]

iTV Technologies The Interactive Layer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Existing IPTV Sales Cycle Number 1 Rule to business. Make sure there’s more Money coming in, than money going out. Purchasing the Environment prior to making sales Sell Premium Content to Broadband Connected End-Users

Revenue Model for iTV / IPTV Network Operator A path to profitability Leveraging ISP’s as Broadband Sales Channels for Media.

Integration of Technology with Broadcasters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

On-Going iTV Charges to Portal Owner (i.e. Portal Owner = Broadcaster) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Broadcast Revenues Revenue Drivers for Portal Owners

IPTV Distribution, Production and Post Production Charges ITV Service Installation Enterprise Portal Intergration (STB and Web) Installation Charges Broadcast iTV Platform - Feed Fee (inc. Web) Monthly Charges Broadcast iTV SERVER Equipment Purchase Per Unit (Min. 2 Required) Content Enablement Production - Software Tools (API Specs, etc.) Per CPU New Content Charge - Per GB of Content Uploaded to iTV Head-END HD New Content Charge - Per GB of Content Uploaded to iTV Head-END (SD + HD Title) Encoding Charges - Per Title or Per Hour (h.264, WMV, etc.) Set-top box development & deployement fees STB - Software / Activation Fees STB Intergration Fee (New STB Hardware via CE) Distribution Charges - Content Usage Charges (Per Feed. Whether Forward and store or otherwise.) IPTV (video) Content Delivery (Per Minute) - Standard Definition (576i + 5.1 / 2.0) IPTV (video) Content Delivery (Per Minute) - High Definition (upto 1080i DTS) IPTV (Web Content) Delivery (Per MB to STB)

[object Object],[object Object],[object Object],What about Web Distribution?

THE END Thankyou for your time. Timothy Holborn The iTV Company Pty. Ltd. [email_address]

070413 Fta I Tv Enablement Strategy

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