1. Dr Colin R Seward, IT Senior Director
Communication & Collaboration IT
March 2011
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

2. Scale  Speed Web 2.0 Technologies
Globalization Explosion of Content
Empowered Service-oriented
Employees Architecture
Communication
Consumer &
Collaboration Virtualization
Mobility
Always On
Green
Business Technology
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

3. Employee Demands Enterprise Demands
“I want Facebook for the  Compliance
Enterprise...”  DR Strategies
“Why can’t I get access  Security
to…”  Operational Excellence
“I’m going to do it whether  QoS
you support it or not...”  Backup and Recovery
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

4. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

5. Integrated Workforce Experience
Powered by Cisco Quad
Connect Communicate Collaborate Learn
the right people, more effectively and Internally and from all
resources, and efficiently externally
content at the
right time
Goal is to drive productivity, growth, and innovation
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

6. People
Connect
Learn
My
Communities View Information
Collaborate Communicate
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

7. Delivering productivity, growth and innovation
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

8. Finance Manufacturing Utility
Transportation Government
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

9. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

10. Integrated Workforce Experience
Powered by Cisco Quad
Cisco Video
Enterprise Social Personalization & Applications &
Communication &
Software Relevancy Services
Collaboration
Cisco Cius
Blogs Directory
Search
HR Systems
Unified Communications CRM/ERP
Wikis Forums Content Business
Workforce Intelligence
Data
Flip Video Conferencing
Workforce Services
Instant ID Managemnt
Policy MyCompensation
Messaging Management
MyBenefits
Tagging My Approvals
Enterprise Video Communities
Result is a personalized, relevant workspace
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

11. Mobility IP Communications TelePresence Desktop Flip
Devices Layer
Collaboration Applications Layer Directory Communities Integrated Workforce Experience Portals
Transformational /UI Layer (any device, anywhere, anytime)
Web Services API
Common Application Services Layer to transactional
system
Search Grouping Notification Content Exposure Collaboration Tagging (CRM, ERP)
Data Access Policies Layer (entitlements, identity management, authentication)
Web Services Layer
Document
RSS Video Wiki Blogs Forums Management Access Transactional
SOA App
Email Calendar Meetings IM Conferencing Directory Ciscopedia Tagging
Data Aggregation Layer
Web 2.0 Data Multiway Video Transactional Document
HR Data
Metadata repository System Data Repository
Off-Prem Data On-Prem Data
Network Services
Cisco Network Layer Medianet Policies Security Tagging
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

12. The Evolution of the Integrated Workforce Experience
Evolution of the Integrated Workforce Experience
Integrated User Experience
Video
Communication & Enterprise Social Personalization & Applications &
Collaboration Software Relevancy Services
New Business Capabilities
Integrated Workspaces
FCLN
i-Zone CDN
Finance
Internal Cisco
Collaboration
Innovation Developer
& Leadership
Site Network
Network
Ciscopedia Directory 3.0 WebEx/MP Hybrid Client
New Cisco Workspaces
Platform Building Blocks
Technologies
Video Unified Discussion Virtual Social
RSS Wikis Blogs IM
Sharing Communications Forums Meetings Bookmarking
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12

13. Micro- Blogs,
blogging wikis,
forums
Integrated Cisco Video
Enterprise Social
Applications &
Personalization &
Cisco UC and Communication &
Software
Services
Relevancy Community
Presence Collaboration
team space
Directory
Enterprise Collaboration
Personal Platform
Dashboard HR Systems
Search
Directory
TelePresence / ERP
CRM Profile
Unified
People, Communications
communities, Business
information Blogs Intelligence
Wikis Forums
Content Workforce Video:
Data Cisco Show
Social Flip Conferencing and Share
Workforce Services
Tagging Video
ID
MyCompensation
Management Policy
Management
MyBenefits Applications
Instant and Services
Content
MessagingTagging
Communities
My Approvals
Enterprise Video
Management
Click to call,
Advanced IM, meet,
Search email
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

14. People
Click to call,
chat or meet
Rich Presence
Information
Darrin’s interests
Integration to and communities
Blog Platform are easily
accessible
Videos and
content that
Darrin authored
or recommends
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

15. Information
Integration with
Directory to
Integration show Experts
with Tagging
and Ratings
Integration
with related
Integration Communities
with Show and
Share
Integration with
relevant blogs
and discussion
forums
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

16. People Work Life Interest
• Job Role • Business Work • IWE for Women
Groups
• Organization, • Team Cisco Volleyball
Department • Enterprise Council
• Cisco Cancer
• Customer, Partner, • Product,Service
Products, Service
Product, Service Survivors
Account
• Project, Program
• Support
• Executive Metrics
Open Restricted Private
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16

17. Communities
Communities: Access Relevant Information and
Applications
Key Tenets
1 Headline News
1.
2 Architectural Plays
2.
1
3 Sales “Care Abouts”:
3.
- My Bookings
2
- My Pipeline
- My Notifications 3
- My Commissions
- My Opportunities 3
3
3 3
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17

18. Communities
Communities: Access Relevant Information and Applications
Key Tenets
1
1
1. Key Topics
2
2. Discussion Forum
3
3. Common
Engineering Tools
3
2
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18

19. Communities
Communities: Access Relevant Information and Applications
1
Key Tenets
3
1 Executive Dashboards
Bookings 1
Market Share
Channels
2
Customer Experience
Councils and Boards
3
Communication &
Collaboration
Competitive Positioning
2 Business Updates
3 Competitive and Market
Updates
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19

20. Communities
Integrated Workforce Experience
Communities: Access Relevant Information and
Applications
Key Tenets
1 Topics
• Mentoring
• Career development 1 3
• Work-life integration
• Networking
Consolidated view of
2 all global WAN
communities
Easy access to
3 social networking
technologies
Professional
4 development links
Fun Facts
- 8 different functional groups 4
- 7 different countries
2
- Content in many different
languages
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20

21. My View
My View: Work Your Way.
Integrated
contact Integration
lists with
across all Communities
spaces and Projects
Central
Integrated
view for
with
customized
Exchange
Cisco news
for mail,
tasks, and
calendar
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21

22. iPad
iPhone
Cius
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22

23. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23

24. Integration and Interoperability
 Cisco TelePresence
 WebEx Video Meetings
 Cisco Unified Video Conferencing
Many to Many
 Cisco Show and Share
 Digital Media Signage
 Cisco TV Broadcast
1 to Many
 Cisco Unified Video Advantage
 WebEx Connect Video
 Cisco Unified IP Phones
1 to 1
Cisco Video Ready Network
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24

25. Product Demonstrations
Executive Messaging
Learning & Tutorials
Company Meetings
HR Training Meeting Recordings
Community Involvement
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25

26. (Process & Data Management, Operations/Optimization Metrics)
VIDEO VIDEO VIDEO
SHARING CONFERENCING STREAMING
SERVICE & OPERATIONS
Support Strategy/Model, Case Management, Proactive Monitoring,
Upgrade & Release Management, Training
(Value/Cost, Use Cases)
BUSINESS VALUE
DEPLOYMENT
Facilities, Governance & Communication, Provisioning,
METRICS
Logistics & Installation
SECURITY
Network Security, Information Security, Access Control
STORAGE
Physical Storage Management, Digital Asset Management,
Records Management
NETWORK & CAPACITY MANAGEMENT
Bandwidth Management, Call Management, Network Monitoring,
Content Delivery/Distribution
ARCHITECTURE
Network, Infrastructure, Data Center
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26

27. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27

28.  Quad
 Video
Technology  Unified Communications
 TelePresence
 Instant Messaging
 Access to transformational systems
 Security
Process Culture
 Scalable, integrated  Leadership
processes  Change management
 Services framework  Governance
 Business value  Transforming how we work
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28

29. The C&C cross-functional board drives
innovation and success in communication and collaboration at Cisco
Co- chair Co-chair
Jim Grubb Sheila Jordan
Corp. Comms IT
Mala Anand Tricia Baker Murali Sitaram Mike Metz Harbrinder Angela Stark Jodi Krause Kevin Harrington Amy Kwan
Services Engineering Engineering Marketing Kang Corp Comm Corp Positioning CVCM Finance
Corp Comm
Don McLaughlin Rick Hutley Marisa Lance Perry Van Dang Christine Castle Shanthi Iyer Andy Starr Chris Treille
HR IBSG Chancellor IT Legal Sales Sales/IT WebEx WW Channels
IT
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29

30. Blogs Discussion Message Documents Posts
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Functional Groups
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30

31. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31

32. Conferencing Wikis
72k users 594k pages
549m mins per Q 432k edits per Q
24% growth Y/Y 18% growth Y/Y
Video TelePresence
15k videos 1,111 units
324k views per Q Growth in 87k meetings per Q
129% growth Y/Y IWE
Collaboration Services is 28% growth Y/Y
303 Communities
Exploding!
1.8m hits per Q
165% growth Y/Y
Forums Instant messaging
6k threads 144k users
19k messages per Q 20m IM chats per Q
7% growth Y/Y 56% growth Y/Y
Directory 3.0
32k Expertise profiles
13.2m searches per Q
12% growth Y/Y
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 32

33.  Accelerate R&D
Innovation  Create new business models
 Generate ideas
 CEO care-abouts
 Extend global reach
Growth  Drive revenue
 Cultivate new markets
 Accelerate sales cycle
 Operational efficiencies
Productivity  Faster decision making
 Reduce costs
 Leverage and reuse
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33

34. In FY’09, Cisco Achieved $1.052B in Net Benefits from Web 2.0
Collaboration Solutions, up from $691M in FY’08
 Connected Workspace $11.5M
Innovation  Mac Wiki $ 5.5M
 C-Vision and Video Blogs $11.1M
 Expertise Locator (SOAR) $108.6M
Growth
 Sales Productivity (NEW) $ 15.4M
 Remote Collaboration (TP/WebEx/UC) $601.3M
Productivity
 Telecommuting $298.7M
Total: $1.052B
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 34

35. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 35

36. Sustainable Business Value
6 Deliver workforce services that surprise and delight
5 Create integrated technology roadmap
4 Identify business opportunities or pain points
3 Assemble accountable cross-functional leadership team
2 Develop enterprise architecture approach
1 Develop and share the vision
Change Management
Governance
Communicate…Communicate…Communicate…Communicate
Metrics
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 36

37. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 37

38. Thank you.
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 38