Slides from the talk I gave at IIT Chennai. Organized by TiE Chennai. Covers the basics of UX and gives an idea of different hats UX Practitioners wear to create world class experience.

1. Uday M. Shankar
IIT Chennai March 2011
Demystifying
User experience

3. udayms
acrossthinlines.com - linkedin - twitter - facebook - skype – about.me
Owns Prototyping at Yahoo
developer turned designer
UX Evangelist for twelve years

4. No prejudice
would compare
options
short expect things
attention to just work
unforgiving
Typical user

5. You may disagree!

6. U have Heard these

7. Where do I start?

8. The Basics

9. Behavior is a function of
the Person and his or
her Environment.

10. Here is a Fact!

11. Goes beyond the food

12. Innovative Smart & Solves a problem

13. Unboxing an Apple Device

14. Those mystic privileged beings!

15. UI layout

16. Behavior definition

17. Add life to design

18. Helps users find stuff

19. Understand needs

20. Think Globally

21. Not about philanthropy

22. They write stuff

23. Yeah.. ! You too!

24. Giving life to dreams

25. SEO, Web Analysts etc.

26. How to add UX to your product

28. *stolen slides ;)

37. Great UX is more than good design

39. “IF
I’D
ASKED
MY
CUSTOMERS
WHAT
THEY
WANTED,
THEY’D
HAVE
SAID
A
FASTER
HORSE”

40. “…PEOPLE
DON’T
KNOW
WHAT
THEY
WANT
UNTIL
YOU
SHOW
IT
TO
THEM.”

42. READ
THIS

45. DESIGN
INNOVATIONS

47. GMAIL

50. FAMILIAR?

52. IRCTC,
KSRTC
&
MANY
OTHER
GOVERNMENT
PORTALS

54. NIKE

55. ADDING
MORE

56. SPINNING
THE
SOCIAL
ANGLE

58. WE
KNOW
WHAT
HAPPENED
TO
INTERNET
EXPLORER

60. CREATING
ECO-­‐SYSTEMS
AROUND
YOUR
SOLUTIONS

64. Acknowledgement
& Appreciation
Google Images & Yahoo!
Slideshare -
User Experience Design in Business Insurance – Tom Nunes (http://www.slideshare.net/tomnunes)
Designing the UX Curve 2.0 – Andy Budd (http://www.slideshare.net/andybudd)

65. Blog
acrossthinlines.com
Email
udayms@gmail.com
Twitter
@udayms
References
Google, Slideshare, Flickr
Any questions?