The document discusses principles of user experience (UX) design. It begins by contrasting UX with usability and UI, noting that UX aims to make products not just usable but useful and delightful. It then profiles two influential designers, Dieter Rams and Jonathan Ive, before outlining 10 design principles from the 1970s. Examples of good UX design from various products and applications are presented to illustrate how to achieve useful, usable and delightful design. The presentation emphasizes that UX is about solving problems simply and making the user experience enjoyable.

1. UX USABILITY
UI RESEARCH USER CENTRIC DESIGN
What differentiates
the Useful from
INTERACTION DESIGN VISUAL DESIGN Usable &
Allianz Technology Day 2012 Delightful
AESTHETICS
Thiruvananthapuram
AESTHETICS

2. NOW
UDAYMS
Hewlett Packard
BEFORE Heads Front End Architecture & Design
Prototyping at HP
Yahoo!, Nokia etc.
~14 years in the UX/UI space
Conducts Prototyping workshops at Design
Institutes
MUCH BEFORE Regular speaker in designer/developer
community
M Squared, Trivandrum
Holds patents in UI Architecture & Design

3. WHAT IS
DESIGN?

4. A SOLUTION
…that solves the problem in a clean elegant manner

5. DESIGN IS HOW
IT WORKS
…not how it looks

6. 10
PRINCIPLES
OF DESIGN
FROM THE
1970s

8. source: http://www.tumblr.com/tagged/dieter-rams

9. source: http://www.tumblr.com/tagged/dieter-rams

10. source: http://www.tumblr.com/tagged/dieter-rams

11. source: http://www.tumblr.com/tagged/dieter-rams

12. source: http://www.tumblr.com/tagged/dieter-rams

13. source: http://www.tumblr.com/tagged/dieter-rams

14. source: http://www.tumblr.com/tagged/dieter-rams

15. source: http://www.tumblr.com/tagged/dieter-rams

16. source: http://www.tumblr.com/tagged/dieter-rams

17. source: http://www.tumblr.com/tagged/dieter-rams

18. A COMPANY THAT
COMES TO YOUR
MIND
… when you think of awesome design

20. LET’S MEET 2
GREAT
DESIGNERS OF
OUR TIMES

21. Dieter Rams
Designer in Chief, BRAUN

22. source: http://www.youtube.com/watch?v=ZLMbDJ_nNfU

23. Sir Jonathan Ive
SVP Industrial Design, Apple Inc.

24. source: http://www.youtube.com/watch?v=nUHROAtyGIg

25. THIS IS
INDUSTRIAL
DESIGN OR
PRODUCT
DESIGN

26. ALL OF THESE
APPLY TO DIGITAL
DESIGN AS WELL

27. WE CALL IT
UX DESIGN

28. USEFUL
PRODUCT
Has a functionality that solves a complex problem.

29. USABLE
PRODUCT
Has a functionality that solves a complex problem with a simple solution & works
naturally as any human would expect it.

30. DELIGHTFUL
PRODUCT
Goes beyond solving a complex problem in a simplistic manner while making the
experience enjoyable for the user.

31. WHAT IS USER
EXPERIENCE
DESIGN?

32. UX is not about Jargons

33. UX is not meetings

34. UX is not whatever user wants!
“If I’d asked my customers what
they wanted, they’d have said a
faster horse”

35. UX is not what you
think user wants!
“…people don’t know what they
want until you show it to them.”

36. Design is
definitely not
making it
‘look’ pretty!

37. UX is not a mystery

38. UX is Science

39. COULD GO VERY
WRONG IF THE
UX is about fixing
RIGHT PEOPLE the
DON’T DO IT
damn problem

40. LET’S SEE HOW
TO GET THERE
By checking out examples around us

41. Information presentation
is challenge usually
ignored.

42. Good Information Architecture
adds Clarity

43. Indian Rail Ticket
Redesigned
source: http://talent.adweek.com/gallery/Indian-Railway-Ticket-Redesign/4594293

44. Everything can be designed

45. Skuemorphic Design is nice

46. Reduce design ‘noise’

47. You can be professional and have a good
design as well!

48. Why does it have to be this ugly?

49. They set the bar high for
all financial applications

50. Notice the skuemorphic design
adapted for a tablet device

51. Design for the context

52. Overdoing skuemorphic design is not
good either

53. End of User or End
of UX?

54. Do NOT Harass the
User in the name of
Security

55. Make boring stuff ‘really’
fun and interesting!

56. Leaving the Design to the User is bad idea!

57. What time is it? Bad Time!

58. Designed to let users make mistakes

59. It’s that *extra that makes the difference!

60. The little *extra that makes your consumer come back…
source: http://9gag.com/gag/5737495

61. UX Happens…
UX Happens…

62. …Whether you design it or not!

63. It’s only a matter of time before
someone better comes and
kicks your ass!

64. ENTERPRISE
PRODUCTS FACING
COMPETITION

65. HOW TO CREATE
AWESOME UX?
3 Simple Steps

66. HIRE DESIGNERS
TO DESIGN YOUR
PRODUCT
Interaction Designers & Visual Designers

67. HAVE A DEDICATED
FRONT END TEAM
Position them under design leadership (not Engineering)

68. LISTEN TO THEM

69. THANK YOU
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