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Submitted To: Prof. Dhruva
Chak
Submitted By:
Udit Jain
Shruti Mittal
Tarun Mangal
Sonakshi Govil
Vanshika Gupta
Damanjeet...
Hyundai Motor India Limited (HMIL)
• It is a wholly owned subsidiary of Hyundai
Motor Company (HMC) established in 1996
• ...
• The Hyundai i20 is one of the most popular
hatchbacks that was rolled-out in the Indian
market in year 2009.
• The i20 m...
MARKET SHARE
In overall passenger vehicle market: 14.27% in
FY13
In compact small car market:
Compact car segment is 52% o...
GROWTH AND DECLINE
-26.681%
289.984%
9.909%
32.341%
-77.778%
-6.918% 82.310%
Sales growth/decline in month of
June
HYUNDAI...
SWOT Analysis
Strengths
1. The Quality
Advantage
2. A Buying Experience
Like No Other
Weaknesses
1. Commodity Price
Risks
...
CONSUMER BEHAVIOUR ANALYSIS
Preferences across various segments Preferences across various Models
Preferences across vario...
Preference across various cars, provided budget is Rs 6-7 lacs.
Marketing Strategies
• Hyundai i20 viral campaign ‘Casts a Spell’
Crosses over 1 Million Viewers!
• Exchange offers – Adva...
Proposed Marketing Strategies
• Event marketing
• Flexible EMI Scheme
• Featuring Hyundai i20 in various movies and
TV ser...
Increasing customer base
• Product proposals: Introducing CNG
• Special Discount for first time car buyers.
Hyundai i20 ppt
Hyundai i20 ppt
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Hyundai i20 ppt

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Project describes the marketing campaigns which were launched by hyundai for Hyundai i20 and also includes the analysis of i20 compared to other cars in same segment.
It also contains the recommendations for improving the performance of i20 in market.

Publicado en: Motor
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Hyundai i20 ppt

  1. 1. Submitted To: Prof. Dhruva Chak Submitted By: Udit Jain Shruti Mittal Tarun Mangal Sonakshi Govil Vanshika Gupta Damanjeet Singh
  2. 2. Hyundai Motor India Limited (HMIL) • It is a wholly owned subsidiary of Hyundai Motor Company (HMC) established in 1996 • HMIL is the largest passenger car exporter and the second largest car manufacturer in India.
  3. 3. • The Hyundai i20 is one of the most popular hatchbacks that was rolled-out in the Indian market in year 2009. • The i20 model is now available in both petrol and diesel versions, across 3 engine options i.e. 1.4 L, 1396cc Gamma AT Petrol, 1.2 L 1196cc Kappa Petrol & 1.4 CRDI Diesel Engine. • The i20 is available in both automatic and manual transmission options, across various trims.
  4. 4. MARKET SHARE In overall passenger vehicle market: 14.27% in FY13 In compact small car market: Compact car segment is 52% of overall passenger vehicles segment. Hyundai is on the 2nd position in the market with 22% share.
  5. 5. GROWTH AND DECLINE -26.681% 289.984% 9.909% 32.341% -77.778% -6.918% 82.310% Sales growth/decline in month of June HYUNDAI HONDA MARUTI SUZUKI VOLKSWAGEN SKODA TOYOTA NISSAN MANUFACTUR ER MODEL JUN'13 JUNE'12 GROWTH% (12-13) HYUNDAI i20 5628 7676 -26.681% HONDA BRIO 2375 609 289.984% MARUTI SUZUKI SWIFT 17236 15682 9.909% VOLKSWAGEN POLO 3200 2418 32.341% SKODA FABIA 132 594 -77.778% TOYOTA LIVA 1951 2096 -6.918% NISSAN MICRA 1989 1091 82.310%
  6. 6. SWOT Analysis Strengths 1. The Quality Advantage 2. A Buying Experience Like No Other Weaknesses 1. Commodity Price Risks 2. Exchange Rate Risk Opportunities 1. Limited Competition 2. Potential for expansion Threats 1. Risk Factors 2. Business Risks
  7. 7. CONSUMER BEHAVIOUR ANALYSIS Preferences across various segments Preferences across various Models Preferences across various Brands Ratings on various Features 0 20 40 60 80 100 55 60 65 70 75 80 0 10 20 30 40 50 60
  8. 8. Preference across various cars, provided budget is Rs 6-7 lacs.
  9. 9. Marketing Strategies • Hyundai i20 viral campaign ‘Casts a Spell’ Crosses over 1 Million Viewers! • Exchange offers – Advantage department. • Festive Discounts • Goodies and Accessories • Pickup and drop service(after sale service).
  10. 10. Proposed Marketing Strategies • Event marketing • Flexible EMI Scheme • Featuring Hyundai i20 in various movies and TV serials. • Mobile and online services • Association with various colleges and institutes through sponsorship. • Strategic alliance with oil and Gas companies.
  11. 11. Increasing customer base • Product proposals: Introducing CNG • Special Discount for first time car buyers.

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